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Published on Jun 13, 2019
As key sponsors of Art Dubai 2019, Oman Insurance Company & Bupa Global collaborated with upcoming artist, Amrita Sethi, to fulfil our purpose of helping people live longer, healthier and happier lives. Through our presence at Art Dubai, we enabled access to the arts for our people, customers and partners across the UAE.
Amrita showcased her Voice note Art that helps capture a word in pictures. Whether it’s a city, a person’s name or feeling, the sound of that word or phrase creates a flood of images that stream into the mind to capture the spirit and essence of the sound.
A word is worth a thousand pictures. For visitors to the Oman Insurance and Bupa Global lounge, we first recorded the voice note and then drew each vertical line depicting the skyline of Dubai into individual images that encapsulated the beauty, spirit and icons of our city. When it was complete, it magically combined the artwork with the shape of the sound to create a Voice note Art.