Mike has written four books, and has been a regular television guest and commentator. He writes an Innovation column for Idealog magazine, one of his company’s portfolio. In 2012 he was named Business Columnist of the Year in the Magazine Publisher’s Awards. He is a Fellow of the Chartered Institute of Marketing and has a Master of Philosophy degree (with 1st Class Honours) his thesis was on the alchemy of innovation in New Zealand business. He has recently been appointed an Adjunct Professor at Auckland University of Technology. And he is the most genial man i Know!!