 Hey, what's going on guys? Welcome back to another video. So today I want to show you a Shopify store that made over half a million dollars drop shipping jewelry. As always, I'm going to be breaking down the whole business model and kind of set up of this business. So we're going to be taking a look at the Shopify store they're using, the actual products they sold to make those sorts of sales and then the actual ads that have been running as well. What's different about this store to the typical ones I review is they actually generated those sales running TikTok ads. TikTok ads are obviously really popular at the moment and what they do is allow us to reach a demographic that we might not necessarily be able to reach on a platform like Facebook. If you take a look at the average demographic for a particular platform, then it definitely kind of sets you up to drop ship certain products or to at least use different platforms to match to a different product. And that's the reason why I wanted to show you this store then is because it's a great example of somebody who's found a pretty cool, pretty unique product from AliExpress branded a site around it. So it makes it look like they're the original seller and creator of this product. But then what they've also done is they haven't just typically gone straight to Facebook or straight to Google, they've matched the product to the ideal demographic for the person who's gonna be buying the product. What I really like about their marketing strategy as well is yes, they're focused on TikTok to drive the majority of their traffic. They've then used all the other platforms kind of like a retargeting basis. So people wherever they go over the internet or whatever platform they're using, they'll always come across their products. And with that being said guys, thanks for tuning in. I hope you enjoyed the video. I hope you learned something new that you can take away and implement into your own business which will ultimately help you be more successful and let's jump straight into it. So the store we're looking at today is called foreverbracelet.shop on the exchange marketplace. A lot of funny stores on the exchange marketplace for sale that aren't private listings because essentially you can see everything there is to that business, their whole kind of business model, their whole setup, how they're running their business, the profits they're making, the success they're having. And you can learn so much that you can take away and then implement into your own business. It also makes a great product research tool because if there's proven sales and success behind a particular product, then obviously there's no reason why you can't take that same product, market it in your own unique way, improve on what these guys are doing and essentially see the same, if not better, fingers crossed results. So what's different about this shop is they don't have the typical domain, they don't have a .com or .co.uk, it's actually .shop. The golfing brand I'm starting actually kind of follows this as well and it's the actual name of the business .golf. So hopefully if it can work for these guys it can work for me too. I am gonna be releasing the first episode next week. There's a couple of things I wanna put in place so the episode isn't just me talking about what I'm doing. I can actually show you some kind of tangible results and the stages I'm up to. So to give you some background information about this particular site, it's pretty much your typical drop ship and store apart from, I don't believe they source the products from AliExpress. I found the products in AliExpress so you can see roughly how much sort of profit they're making, but he says in this paragraph in this section here that he's actually got an agent, a private supplier in which he exports his order info to, sends it across and then re-imports to go on the track and information and things like that. So the average revenue is about 36K across since when he started with an average profit. So he says of $21,000. Now, I think that's a bit over exaggerated. It's probably not that high with a profit margin of 40%. And that's pretty awesome for drop shipping terms. But what I wanna kinda talk about is the fact that he stopped running ads in June but he still had over 7K sales which is pretty good for organic traffic. But if you look at the previous couple of months over 50K, over 70K and then over 80K. So it just goes to show there's still quite a lot of potential for a particular site like this. And obviously the product as well. Total traffic, three quarters of a million. If we take a look at the expenses, we can see they're on the advanced plan to cut down their transaction fees. They have employees, VA's doing customer service, order fulfillment, that sort of thing. Domain, $27 a year, paid apps and research software, 500. And then they have Facebook, TikTok, Snapchat and influencers at seven grand a month. When you see the product, it's a super kind of passionate product. There's no way you'd be able to see this sort of success if you didn't have user-generated content behind the site, behind the product, actually advertising it. One thing I'm really big on and having a big push on them for my own businesses is trying to get as much user-generated content together as much as possible, because no one sells a product better than somebody who already has that loyal trust and following that you can kind of piggyback off. So if we take a look at the actual Shopify store itself, we can see they haven't got a fabric on installed at the top. There's definitely a lot of improvement to the site. They've had some great success, but I definitely believe that if you make a few tweaks to the site, you could actually increase that success with the particular niche that it's in as well. Then there's definitely lots of other products you could branch out onto. So you haven't just got to focus on one product, and this could be a brand that could keep going for many years, in my opinion. The logo itself, in my opinion, looks a bit basic. It doesn't look very professional, so that would be kind of like my first port of call for this particular site if I was trying to improve it. And then if you look at the cover photo, treat your boo with a smile they face. Obviously it's not very professional, but when you see the actual product and see the ads they're running and the target demographic they're going after, it just shows why this product or why this particular business has done so well because everything they've done is based around that demographic they're gonna be advertising to. And if I'm not mistaken, if I had to guess, sorry, I would say the person who created this site is the ideal target market for this product as well. That's also a super important piece of advice is that try and focus on what you know because when it comes to the design of the site, the pricing of the product, the actual products themselves, the more knowledge you have about a particular niche, then the easier things will come to you and it'll certainly be a lot less work because things will just come naturally. So at the top they have a track your order page which is recommended, they have a contact us page but what I wanna show you this is all it is is a contact us form. So it just goes to show the most important things about any business are the product and the actual marketing campaign itself. In my opinion this should be developed with things like contact number, physical address and just generally more information about the actual business itself. Just kinda make it more trustworthy and professional but ultimately they've done the most important things correctly which is reflected in their success. So this is the product in question, it's called the Forever Bracelet, TM, trademarked, two piece set. So they haven't just named it Rope Bracelet, Custom Name, they've actually branded it to the name of the shop. What it is essentially is just two separate bracelets, one for one partner, one for another partner, you can get your name inscribed onto it and then when you go near each other this magnet kinda joins on. So it's a pretty cool, pretty unique product. See they have a custom app installed so people can import their name before making a purchase and they also have this, I believe this looks like a debutify theme which is a default option but basically you can put in when the product itself is actually going to arrive. There's not a lot really you can say about this particular product so all they've done, their product description is pretty short but they just have a nice gift essentially saying everything that needs to be said about this particular product and showing what it actually does. So a little bit of a paragraph at the top, the gift sales, the product to be honest and then most people probably won't be that bothered about the materials or even the guarantee to be honest because it's such a cheap product at $20. Most people think it's a cool product, they'll put their names in, hit it to cart and they won't think twice about reading any further. At the top two you can see 155 style reviews so if people did wanna check out the reviews they could scroll down here and see so many different picture reviews of two people holding hands. It's just great material that will help sell the product which again is reflected in the success that they've had. So this is the product itself we can see it's identical, literally everything about it is exactly the same. If we go through the process and we'll have this stone color then it's $8.83 plus that includes free shipping. So you're looking at about $9 delivered, they're selling it for $20 which doesn't leave a lot of room so you must be having hot super high conversion rates unless they're sourcing it a lot cheaper. As I mentioned in the intro they're not sourcing it from AliExpress, they're using an agent. So if I had to guess for a particular product like this they're probably sourcing it for around $5, $6 which then bumps up that profit margins a little bit. I haven't actually been through the purchase process so let's do that now just to see if they do actually have an upsell in which they do. So again this will be bumping up the average order value which actually explains how they can afford to sell it for so cheap. Let's jump into TikTok then. It's a platform I haven't spent much time on whatsoever but I always love doing research into different businesses especially if they have a different setup to my own because it just gives me loads of ideas of what I can take away for certain products, how to kind of, how they actually market the products and the strategy behind them and I always like to try and think of things if you're watching this video try and think how can I implement this into my own business. So let's take a look at their videos. It's good for this first one in the bottom right corner which is 10K Views. Let's just play this. They're really cute whenever you put your hands together they connect, watch. See that? Now you can hold hands. It's really cute. Just like that. What do you think? They're more connected. They're connected. Then you feel the tug, you feel the tension so it makes you feel actually more connected to each other. It's a great gift, you know what I'm saying? What day's coming up real soon? It's my national GoFest day. So make sure you guys grab one. Link will be in our bio for the next few days so grab one and thank you. Peace. So what that actually looks like then is it's the owners, the creators of the business filming a video themselves taking on that role as the users and actually using it as a video to help sell the products. They have the link in the bio which they're directing people to so there's a call to action but then obviously they nicely demonstrate how the products works. They also time the release of this brand, this product to their site, their business in time for National Girlfriends Day. So obviously what they've done there is pretty smart because it's the sort of time in which there's going to be lots of people thinking about what sort of gifts to get their girlfriend and then this ad pops up. It's pretty cool, it's pretty unique and it's just a no-brainer at the price point as well. So you can see how simple but effective videos like this really, really are. If you've been struggling to kind of come up with your own videos or paying a designer you're not sure what company to go with, try reaching out to some small-time influencers, thousand followers, give or take. Ask them for a prize or ask them if they're even dirt for free if you let them keep the products because videos like this which show real people using the real products and just how it does work and smiling and just bringing emotion and life to the actual video itself rather than just a cold product image, it can really make a huge difference. If you look at some of the most successful e-commerce brands or stores on Facebook or on TikTok then there's always one common theme with the ads they're running and it's featuring real people actually demonstrating the product. And with that being said guys, let's wrap the video up and do a quick recap just to go over what we've learned in this video. So number one is they've found a pretty cool, pretty unique product and they've branded it as their own and built a store around that particular product. Then to sell that product and generate over half a million dollars in sales they've focused on user-generated content which is real people featuring the product. They've posted it out. We heard the girl in that video say this company has sent me these particular bracelets and we're gonna surprise my boyfriend with them. Live reaction just showing how a real person would use that product and surprise their own boyfriend. It creates like a real life example that people can connect to, people can relate to which transforms into cheap clicks because it's gonna be super high engagement and the cheaper you can get people onto your website then obviously the cheaper you're going to convert them as well. So with that being said guys, I hope you enjoyed that video. I hope you learned something new. If you did let me know down in the comments below I always like to know kind of what stages people are at in their journey. Let me know what you wanna see next as well. What sort of videos will help you out with the kind of position that you're in. And one final thing then before you do go if you're looking for a program that comes with my full support and guidance as well as all the content and resources you could possibly need, make sure you check out my Econ Academy. There'll be a link in the video description down below. There is a free callback service too with myself. So if you wanna hop on the phone with me go for any questions you have about joining. Just let me know if there's a link down in the video description below. Thanks again, I'll see you in the next one.