 Okay, so when it comes to content rhythm, your schedule, and how it applies to building out your framework, is there a connection to that? So for example, with someone, should someone do like Monday, I'm going to do a piece of content on framework topic A. And Tuesday, I'm going to do framework topic B. Wednesday, framework topic C. Or if someone just does less frequent content, oh, week one is going to be framework topic A, week two, framework topic B, week three, framework topic C. Now, if you learn content marketing and content planning from others without the title authentic in front of it, they might literally teach that kind of thing where it's like, oh, you got to have a content calendar where January, you're doing this, February, you're doing that, Monday, you're doing that, Wednesday, you're doing that. I think that that is good probably for corporations, content teams where they have a mandate from above to say, you must create branding on these three areas. And so therefore, the teams are busy bees of, okay, branding area one, January, February. But we're not, that's why I put the word authentic in front of my content course. Because, and in front of my framework course, I should have put create your authentic framework because the reality for us solopreneurs, I of course believe very much in structure and schedule and rhythm. But I always say that you can, you calendar your actions, but when you get to the actual action, so for example, you calendar in Tuesdays, 10am or whenever it's good for you to create content Tuesdays, 10am, for example, it says create content, so you show up because you want to be disciplined, joyfully, diligent, and consistent. You show up, but then you show up and you're inspired by an idea just on the walk you just had or the other, you know, last night in the shower or whatever, you have this idea, my God, I really want to make something on, you should do it. As long as you are, so let me say this again, when it comes to schedule and rhythm, I believe that is important for the type of action you're taking, but when it comes to the content of that action, as long as you're staying within the category of that action, you should be, you should go with your flow. This is how I combine intuition and structure, how I combine flow and discipline, both are, I think, needed for an authentically thriving business. If you just go with flow, you'll have authenticity, but it probably won't thrive. If you have schedule and structure and rhythm, it might thrive, but you won't feel so joyful and authentic. So we combine the two and say, if we're going to create content on Tuesdays, 10am, or Wednesday at, you know, midnight, whatever is good for you. You show up and you make the content that inspires you in that moment because you'll be much more joyful, number one, but number two, you'll be just much more on fire. And if you're not inspired in that moment, this is where, this is why I always recommend we have a list of content ideas that we've captured over time, like when I'm on my dog walk, if I have a content idea, oh, I should write a blog post about that or make a video about that some point. I write it down in my content ideas, you know, folder in my notes. And I get content ideas all the time, just, you know, whatever. Am I working on some other project, content idea? OK, quickly pause for 20 seconds and write that down in my project. And so then when it comes Tuesday at 10am to create my content, if I don't have an idea already that I'm inspired by right now, then I go into my content ideas folder and I scroll through and see what inspires me then, what inspires me from all those ideas, what inspires me right now. So I, so back to the original question. Well, George, if you're always just doing stuff by inspiration in terms of content creation, then doesn't your framework get lopsided over time? It's like super expired by a topic B and C, but I forgot to create content on topic A. Yes, that's a that's a that is sometimes that happens. So, for example, I I don't have a lot of my framework, right? The eight practices of authentic business. I have a whole lot of content on joyful productivity and on authentic content and some some stuff on joint rental launches. I have relatively little content on market research. I have relatively little content on mastering your craft, relatively little. And as I as and the occasional, you know, when I organize, when I organize my content, when I track my content stats after the fact, I do it once a week. You can do it once a month or even once a quarter. But just looking back at the content you've done and how well things have done and putting into a spreadsheet so you can see, oh, this piece of content tracks with Framework Topic A, this piece of content tracks with Framework Topic C, this piece of content tracks with Framework Topic B or whatever. Track your content occasionally, whatever it's once a week, once a month, once a quarter, I don't care. So when you do that tracking, you naturally say to yourself, wow, content framework, framework, framework, topic A has very little stuff. So let me just make a note to myself. And maybe I even want to take 15 minutes right now in brainstorm. What could I write about in content framework A? Go ahead and put that in, you know. So I don't so I just think over time, go with your inspiration and also go with what's popular for your audience in terms of what you create. That's popular because. Because inspiration and popularity are are going to what makes your business thrive over time, just because you have content topic, you know, framework topics that are not being covered doesn't mean it has to be covered. It could be something that you sell a product on a course about. Like, for example, I have a whole market research course, right? Because I'm like, I don't know how much content I want to create. That's free about market research. I really feel like I should charge for that. I mean, that's to me. I think it's it's like something where people need to pay for it and really study it and really, you know, it's like a step one, two, three kind of thing. That's not really it doesn't feel inspired for free content for me. So so this is why and in terms of my mastery, let me give you another example. My mastery topic, I'm like, I don't really want to be known at this time in my business for someone who creates content about mastery. I still want to be known for someone who creates content about marketing and about launches. That's that's where that's how I want to be seen. So I'm creating content, free content more heavily on these areas. The mastery stuff. Once someone remember, I talked about doorways. Once someone comes into my business through the popular topics of marketing and launches or whatever, OK, then they'll see all the other offerings I have. And that's they're much more likely going to sign up for my other things. So I let it I let it happen that way. So anyway, I hope this helps. Just know that go by inspiration and go by popularity. When I say popular, I don't mean sell your soul. What I mean is for the sake of your business and for the sake of your own encouragement, it is a good idea to be creating where people are engaging, creating on the stuff that people are engaging with, as well as sometimes creating stuff by inspiration as the test to see if people get it. And I do that all the time. I'm always dancing between the two inspiration, popularity, inspiration, popular and just keep dancing between the two. So I hope this helps. And over time, you'll you'll your framework will be lopsided in some certain ways in terms of free content. Don't worry, you can always create products of paid stuff on the other areas that your true fans will be happily buying as well. So I hope that helps.