Award winning #EndDemand campaign: Girls of Paradise fake escort site specialises in murdered women





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Published on Sep 22, 2016

You can help #EndDemand for the cyclical violence of trafficking and prostitution by making a donation to CAP International: https://co.clickandpledge.com/sp/d1/d...

Gold Clio Award Winner 2016 www.clios.com/awards

Prostitution is inextricably linked to violence: The vast majority of prostituted persons suffer abuse – often sexual - before entering or being trafficked into prostitution, and while in it.

Despite this, escort sites are booming.

This campaign highlights the violence inherent in trafficking and prostitution, something usually hidden from view on these sites.

If you knew the whole story, #WouldYou?

In April 2016 France passed an historic law that recognizes prostitution as violence against women, provides support services to prostituted persons and criminalizes sex buyers.

It also obliges internet service providers to promptly inform the authorities of any content that violates anti-pimping laws, and to make public the means and measures they devote to combating such illegal activities.


Join the conversation on Twitter: @CAPIntl

This campaign was created by lead advertising agency McCANN Paris and CAP International member Mouvement du Nid

Company McCANN Paris
Agency Network McCANN Worldgroup
Production Company Medialab Technology, Paris
Creative Agency McCANN Paris, Clichy
Executive Creative Director Riccardo Fregoso
Executive Creative Director Julien Chiapolini
Art Director Christophe Rambaux
Copywriter Gilles Ollier
CEO Bruno Tallent
Account Coordinator Coline Déchelette
Worldwide Account Director Fiona Ferrier-Weil
Digital Account Manager Selim Boukhanef
Strategic Planner Shadi Razavi
Art Buyer Véronique Leblanc
Art Buyer Delphine Devaux
Producer Isabelle Créchet
Producer Caroline de Génis
Chief technology officer Dragan Kontic
Technical Project Manager Vianney de Villier
Technical Project Manager Clément Hardouin
Front End Developer Pierre-Yves Chassaigne
Managing Director Agnieszka Kozbial
Sound Producer Capitaine Plouf


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