 Now, if we think about it as like a true science, let's say every second you're convincing people to watch another second, right? That just means you have less chances, no. You have less attempts, right, before people start to break off. So if I get people to stay for 10 seconds, that means I only have to do quality 10 times, right? And quality is hard. Cause we can all do like random 10 second videos right now. All right, so that means, but if you really do your video and really flesh it out and think about every single second of this video, it's like, all right, what is my hook? What's really make, why are they waiting between seconds two and three to get to five and seven? All right, so if we go back to the whole, the guy would say, I'd say this cause it's easy to reference, but like, what if this song was R&B? What if this song? You call me again, drunk in your pants. What's R&B? You call me again, drunk in your pants. Well, what if this song, what song plays the song? All right, so now people are hearing the song and identifying the song. So that's giving me an extra three, four seconds. All right, so after the first second, and then the next thing is completing the question. All right, so that's another second I completed the question. So that's a very strong hook. And that's why I did so well because automatically what of what song do I know this song or not was R&B? So you're completing that. And now after that's completed, well, what if this song was R&B? So now I'm gonna stay at least another two to three seconds to figure out like if I like what's going on now. Now, if I hate it, damn, I'm gonna cut it off, right? But at that point, you've already gotten me to stay for about seven seconds, right? Now, those particular videos of his were, you know, he stayed on enough to pretty much do his artist thing. So they probably end up being a lot of them were like 30 or 40 seconds long. But let's just say if you only did a 15 second video, you're already halfway there, right? Now that concept, musically you're gonna wanna do a little bit more but just imagine if you had a shorter concept that had that same level of power to get people to seven seconds. And then you only have eight seconds to create a fulfilling video. So that's kinda how you wanna think about your formula and the fact that you're constantly getting people to watch more and more and more. And if you think about length in another way, short form versus long form, right? That's what we call it, but it's all content. You're more likely to invest in watching a 15 second TikTok than you are willing to watch a two hour movie, right? But it's all the same thing. We've all watched TikToks and not finished those TikToks. We've all watched movies and not finished those movies because this movie took too long to get going. You condensed that to TikTok, now it's contextual. What do people expect when they're on TikTok, right? Because you'll stay longer into a movie than you would stay in like, cause you're like, I'm gonna give it a chance. I'm gonna give it a chance, right? All right, but based on movie criteria, if it's been this long and I don't feel it yet, then I must not like it, I'm a bail. Same thing, right? TikTok contextual, right? How much time do most people expect TikToks to be, right? It's that 15 to 42nd range. So when they start to get to a certain point, right? And I'm not feeling it a strong buy-in, I'm gonna bail. Just like for the two hour movie, which is like, typically we expect the movie to be an hour and a half to two, 15, something like that. Yeah, definitely about 30 minutes in, it's a strong, it's a hard, am I staying or am I not? 15, you know, at the earliest probably, right? So that's kind of how you wanna think about it. It's content and all content is trying to get people to stay longer, but then you have to think of the context of what people expect, right? To decide where is your timeline to get people to decide whether or not they're gonna complete it. Thanks for watching today's video. It wouldn't be possible without our sponsor Ditto. Try it out for your next release. No money, you can try it out for completely free, but start making money as you reach more fans across the globe. All while owning 100% of your royalties. So visit www.dittoem.us slash brandman dash network. We'll put that in the description and on the screen because I know it's a lot, but I gotta add, if you use the code brandman50, you will get 50% off of already cheap. It's an unbelievable deal. Check them out.