 George Bruno with the 21 Report in Orlando, Florida. We're talking today with Ed Latimore about his speech and about his book called, Not Caring What Other People Think is a Superpower. Welcome to the 21 Report, Ed. Hey, thank you for having me. How are you enjoying the conference so far? So far, I think it's fantastic. I'm having a pretty good time myself. Yeah. I've met a lot of guys that I've only interacted with digitally. I've seen that everyone is as presented on the internet, you know, authentic, their mannerisms and personality. And what they believe and how they speak even is very surreal, man. I'm really enjoying it. I'm happy to live in such an era where such a thing like this is possible. Yeah, so what has your experience been so far? I mean, we've been through just a few of the presentations and you were just on stage. How did it go for you? Oh, you know, I really enjoy. I'm probably a weird guy and then most people get nervous when they go on stage. I get more relaxed. I really enjoy being up there and talking in front of people. So my speech went great. Well, it's really surprised me about the conference in general and I did not know this. There's a whole, you know, whole little coterie of presenter wives that are here as well and will be here. And I think that's fantastic for the conference because that automatically dispels the image that people gather for something like the 21 conference are a bunch of lonely men who are angry and bitter at women and can't get laid, which is like the common counterargument to anything when the red pill is brought up or those things are thrown around that loneliness, that bitterness, that anger at women, that misogyny, and then you have guys here who bring their wives and I'm seeing two guys who brought their children here and me, it's really, that has surprised me more than anything. I expected great content, I expected great information. Looking at the list of speakers, they're guys that I've fallen on fans of already. So I was expecting the presentation and the information to be top notch. I've been most surprised by that element and another surprising element is really the informal exchanges that happen around dinner or lunch, just talking to people and talking to the speakers and picking brains and seeing like who is who and how many people know about you. That's been really weird, man, too. Because people are running up to me going, hey, I hear my name and I'm like, now I'm used to it, now I just forget that somebody does it, but the first few times I'm like, man, there is no way I know who's calling me so who is this and my brain's gonna adjust, but now you know, you adapt and you have a good time and you try to give as much information as you possibly can to people because I'm grateful that they came and I hope they're grateful that I'm here. Yeah. And you've been interacting with a lot of the speakers here, the presenters and also many of the attendees and it was interesting that you talked about the congruence between the online personalities and the real personalities. Comment on that. What of you, is there a big difference between how people present themselves online and how they present themselves in real life? Well, it depends on how you read words really and I think, I don't, or rather I don't think that many people are adept at kind of picking apart meaning and imagining and seeing, imagining pattern or imagining voice and seeing the pattern behind the way things are kind of typed out, right? So a lot of people are reading tweets and posts and blog entries as, you know, in their own voice. Yeah. So they imagine everyone sounds a certain way. Yeah. And I would like to think I'm not that different from it but, you know, I fall victim to it as well. But also though, I'll say this too, a lot of these guys I had already interacted with, even more so than I thought when I was looking at the speakers, a lot of these guys I either met in person already at another point or I had been on their show or I heard them talk on a podcast or I was surprised. So with this approximate, this is funny, man. He'll see this and I hope everything is funny. When I watch Ron Stone comment on Twitter, I'm like, okay, this guy is easy on my side and I don't know, he's kind of funny but he kind of, you know, has this joking way of speaking and it's funny because now I hear it and read it retroactively in my memories, these jokes because now that I've met him and I see his personality and how he cares, I'm like, oh, this guy is just a good humor dude. If you just, if you're just looking at it as text with no context and you're a bit of a hothead, you're like, who is this guy? What is he doing? What is he saying? I'm like, nah, man, it's all fun now. Sometimes the personalities online are really big and then like someone had made a comment about one of the speakers and it was, I thought they were gonna be really big and tall and they're just a little guy and I said, that's because the personality is very big and you would think that and that shows the value of the conference in the sense that the intellectual capital at a conference like this is amazing. There's a lot of great thinkers here, thought leaders, you're around movers and shakers and you've been invited as a mover and shaker to be amongst other movers and shakers. All right, which is like a really high honor to be recognized by your peers as a performer as opposed to, I don't want to say just a regular consumer but someone who is not on the other side of the equation who is not the one putting, like Anthony sitting as opening a dress. Just showing up, yeah, I mean it is certainly loads more skin in the game than just reading. It are consuming it online. What that said, like he goes out of his way to make sure every single attendee is anonymous or as anonymous as they like to be. The speakers don't really have that choice. Right, that's right. So we have to put ourselves out there and that's really cool that everyone here as well reflects that, that Cavalier spirit. There's different levels of it obviously but we've all more or less looked at that line in the sand and said I'm gonna be on this side. That's how it is and however you feel about it is how you feel about it. Nothing I can do about it. Tell me about the book that you have. What is the main message that somebody will get from your book? The main message is that when you need to get your life together, there are certain areas you're gonna have to do work on and those are the areas that we are off the most held back because we are worried about how we are perceived by others. We're worried about the outcome rather than the process. We don't focus on what's important so we never become important. That's what I would like people to get from the book. Their essays around the topics that I thought were most important for me to get under control when I was out of control. So some of it, some chapters will be cliched I guess. Like hard work and discipline. Other ones guys I don't think are writing about very often and certainly not in the vein of self-improvement. You know I have a whole chapter on relationships and changing your paradigm. Or a whole chapter on my sobriety and how it affected my perception and usage of my limited time on this planet. These raw areas that I think I had a deficient view and a deficient perspective on, that was really keeping me a mediocre human once I got them under control. Because really like I gotta take you back just a moment so you know that each essay the initial idea was motivated by a tweet of mine. I went and collected all my tweets and then I wrote a supplementary essay followed by a piece of actionable advice. While my Twitter account is really, I mean it's just a reflection of my thoughts and people ask all the time how do I tweet this or how do I come up with that. I'm like all right seriously I'm just drawn from my life and what I've learned. Especially over the past six years. So this book to me is, it's a collection of the areas where I felt I needed to improve where I think everyone if they work on themselves in those areas and they change how they see things and they go and how they go about doing things they'll experience a big change. Male or female it's written for anybody. It's written for anybody though. I do have a disclaimer in the front of the book that says you know while the advice in this book is for everybody I think everyone can benefit from it. You have to understand that I'm a man and therefore I write in a certain way. I don't use, I don't go out of my way to use gender neutral pronouns or anything like that. So that's the other cool thing. I mean not that I'm writing anything outrageous but what I'm writing is true and we live in these times or what is true to you can be considered outrageous to someone else. Now who would your main audience be? Who is going to respond most positively to your message? A person who feels like they can't make progress but they really want to. Because I don't believe that some people are lost causes it certainly seems that way and in application I think we do reach a point where progress is effectively no longer an option. For example if we ended up in prison. But other than that if you're free and you have your time you can do, you can do things, you can improve. And so my book is for that person. For that person is go okay I'm sitting here and I'm stuck and I can't get forward, can't make more money in my shade, I have these horrible habits, I can't get better at anything. So how do I do it? How do I fix it for me? And that's who the book is for. So let's say that that person is watching this broadcast right now. Speak to the one person out there right now who needs your message. What would you tell him today about moving forward? About getting unstuck? I would say that you can change anything in two years Tom. Where you are right now is not where you are destined to be. If you want to be in a better place you can get there but it will take work and it will take a fundamental shift in how you relate to the world. You're gonna have to care about process or outcome. You're gonna have to care more about yourself instead of what other people think. Because other people are not going to have your best interests at heart. They may say they do but what they have at heart is really their best interest and it's sometimes easy to discuss that it's caring for you but in reality. They want you to do, what's the old saying? They want you to do well but not better than them. I think many people encounter that resistance and it's always a subtle resistance. It's never over. A subtle resistance when they try to improve. You get a lot of people who enable and don't even know they're enabling your destruction or self-destruction. So for you out there who wants to get better who's wondering why you should care about this book and why do you think it would make a difference in your life to you? I say that right now the one thing holding you back is almost certainly the fact that you are more worried about how you appear to others than how you feel about yourself. So let's say there's a person who's watching this at night, he goes to sleep. What is the one thing that he needs to do when he wakes up tomorrow morning? He practically wake up earlier. Man, you cannot discount the power of early rising and it's not even about, oh, I'm just gonna get up and have more time in a day. No, there is a, because you should go to bed at a time that it counts for how much, how long you've been awake. So you're still getting your six or eight or however many hours of sleep you need. No, you get up early, so you got up earlier starting on the day. Psychologically it feels better when the clock strikes eight and you've already done more than most people are gonna do for eight to 10 hours. That is powerful. Did you hear that? Get up earlier. I said, what is the one thing they can do when they get up? He said, get up earlier. That is so powerful. And it's something that is within everybody's ability to do. I rarely, rarely meet the person who can't even spare an extra 30 minutes to wake up earlier. And whatever you do with that 30 minutes, I mean, think about that. That's 30 minutes. If you did that every day, let's just pretend you did it every day. That's 30 minutes over 365 days in the year. That's 730 days, I do it right? It's 730 days that you wake up 30 minutes earlier, which gives you an extra 365 hours. Or 300, then that math was not right. But the point is that you get more time. You're buying time that you already have. Yeah, you get a little more time. I was thinking about, that's right, I was thinking about two years. So that was correct. So yeah, so if you did that for two years, you would make a really huge difference. I mean, think about it. I had a class for 16 weeks, that was one hour, twice a week. So I'm getting 32 hours of instruction and I walk away with four college credits. And because of what I studied, I would like to say it was useful and relevant if I decided to go into the field of physics, but at this point in time, I don't think I will. The point is that that's 32 hours. That's all it took for me. You're gonna gain back, if you wake up 30 minutes every morning, 30 minutes early every morning for two years, you're gonna gain back 365 some odd hours. And imagine what you could do with that. But people don't have the patience because that is going to be slow, gradual but hopefully cumulative and exponential eventually or eventually exponential change. But you gotta start out with your curve being almost horizontal. Right, almost not changing at all. But eventually you get steeper and steeper and all of a sudden, huge progress. And if people take anything away from me, I want them to take away from me that I am a living, breathing example of that principle at work in many aspects of my life. You know, a lot of people would interview you about your background in boxing, your educational and academic background in physics. I know nothing about physics. I know nothing about boxing. So I can't appeal and I can't ask intelligent questions about that. And I know there's a lot of lessons that can come from those areas. And I feel that what you gave just in the past 15 minutes was such practical advice. Somebody listening to this on their iPhone or watching it on their computer or listening to it on their way to work, I think you gave them some practical information and inspiration that it's actionable. Everyone can do what you just said. You don't have to be an elite athlete. You don't have to be an elite academician to make this happen. You just said, get up earlier. That's it. And everyone can do that. You can do it and hopefully you use that time to do more than play on Facebook. But yeah, because if you get up earlier to play on Facebook, that does not help. But you get up earlier to find time hopefully to put towards something that you consider important and you know will make a difference in your standard of living and your quality of life. People can find you as Ed Latimore on Twitter. They can find you on your website, edlatimore.com. Where can they find your book? On Amazon. I sell it right on Amazon. And if you really wanna download a PDF instead of a Kindle, right on my website, I sell the PDF. I wanna hear you say the title of this book to that man out there. Not carrying what other people think is a super power insights from a heavyweight boxer. There you have it folks, conversation with Ed Latimore. This is George Bruno from Orlando, Florida and the 21 Report.