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Published on Apr 17, 2012
http://www.allisondevelopmentgroup.com Erica Allison of Allison Development Group offers two important questions that your PR or Marketing Consultant should ask before you get started on your project or contract: what is your goal and how will we measure success? If you're not being asked those questions, keep searching for the right group until you are. If you're unable to answer the questions, then keep working before you hire someone!
And a little beach time perspective never hurt anyone, right? ;)