 Live from Las Vegas, it's theCUBE, covering Boomi World 2018, brought to you by Dell Boomi. Welcome back to theCUBE. I'm Lisa Martin, live at Boomi World 2018 at the Encore in Las Vegas. Been here all day, had a lot of great chats. We're excited to welcome to theCUBE for the first time a couple of gents from authority and implementation partner of Dell Boomi. Phillip Bernick, PhD, principal and human-centered technologist, AKA technology wonk. I go by both. It does say on your card, I think that's fantastic. And Vishwan Anam, MBA and principal technology architect at Authority. Guys, welcome to theCUBE. Thank you for having me. Thank you, Lisa. So, Authority has been an implementation partner with Dell Boomi for several years now. Congratulations yesterday on winning the innovation partner of the year. Phillip, you had an opportunity to talk yesterday at the partner summit with CTO Michael Morton. Talk to us a little bit about that and about this innovation partner of the year. Oh, that's a big title. It is, and we're really excited to be able to do really interesting things with Boomi. It's more than just an integration platform. It really lets us do a lot of things with devices. IOT has come into the mainstream because now we have infrastructure that will support it. It's a lot of data. It needs a big fat pipe. We need gigabit networks in order to move it all around to get it to the people who need to make decisions or to get it to systems who are making decisions for us. And the Dell Boomi Adam lets us do that and we've got it running on little tiny devices like raspberry pies and we can put it on other edge devices and routers. So we've done some microservices for cities that are interested in improving their smartness. So, yeah, we're excited. Bishwam, tell us about, for those of our viewers who haven't heard of Authority, tell us a little bit about what you guys do, who you are, where you're located. Sure, so we are a data integration company. So we work with Dell Boomi in automating a lot of the data integration practices. So a lot of our customers, they are in all across the world and they serve in a different vertical, such as airlines and healthcare, smart cities and they're somewhat like, you know, they're in the gaming industry. So what we are doing is we are automating all of their workflows and connecting all of their systems in one place. So that's where we are leveraging. So we are based in greater Phoenix area. So, and our employees are somewhere here in US, some are in India, some are in UK. So based on wherever the customer needs are, like, you know, within Dell Boomi, so our consultants would work there. So we are about 35 in strength for our company. So about three or four years you've been in business, Dell Boomi, a number of things that came out this morning, I always love to hear numbers and statistics during the general session. And Chris McNabb, CEO, talked about, they're adding five new customers every single day. They also were, and I was reading this over the weekend, fifth year in a row, strong leader in the Gartner Magic Quadrant for iPads, but they've come out today and said, we are redefining the eye in iPads. This is more than integration. It's more than integrating applications. You've got to integrate data, news sources, existing sources. You've got to integrate people and processes and trading networks with this new re-imagination of the eye to the intelligence. Phillip, I'm curious, what does that signify to you about your partnership with Dell Boomi and what opportunities are you excited that this is going to open up for you? Well, it says to me that they're excited about the same kinds of things we're excited about. So one of the things that we demonstrated, we have customers who are interested in lots of different technologies. Yesterday, they talked about, three years ago, IoT was the eye roll, right? Don't get a headache. This year, it's blockchain. But one of the demos that we brought to Boomi World is a demo where we actually used Dell Boomi to integrate with Hyperledger, a blockchain application. And on top of that, we used Flow to produce the front end. And so we can integrate across a variety of platforms. And now we've integrated into the blockchain and our customers want these kinds of things. The blockchain is interesting because it's immutable, it's auditable, and it's validated by all of the participants in a particular set of nodes in the blockchain. So it's an exciting technology. It's exciting not because of the tokenization, things like Bitcoin, but because it's a database that we can share, a ledger that we can share. Because one of the challenges that a lot of customers run into is managing the data integrity. Like, you know, when somebody sends the data, how reliable it is and whether there is there any place in the middle that somebody is manipulating the data. So those are the challenges that blockchain would solve in guaranteeing the data delivery and quality of it. So those are kind of I that he was mentioning in, you know, as part of integration, innovation, and more of a, you know, new thoughts in building the transformations. We're really transforming. The data transformation in the digital world, you know, these days. So blockchain, I often hear companies that might be integration companies that talk a lot about blockchain. And I kind of sometimes go, I don't understand what your story is there. Talk to us about, because it's a, you know, crypto, blockchain, huge buzzword. Talk to us exactly about what you guys do and what Del Boomi is doing. I think they now support for hyper ledger fabric as well as Ethereum, but help unpack that sort of myth around blockchain and what integration's role is in it. A lot of the confusion around blockchain comes from things like Bitcoin. So the interesting thing about Bitcoin is it was the first blockchain. And it's built around this idea of a token, the Bitcoin, right? And so what this ledger is keeping track of are these Bitcoin, but you can keep track of any sort of data on a blockchain. You can contribute data of any sort to a, not the Bitcoin blockchain, but Ethereum. For example, we can include software. We can include other sorts of data. You could include a healthcare record that is your healthcare record that you share only with individuals with whom you share a part of your private key, right? But you own it and it's yours and it's always yours and you control it. But it's validated by all of the people who are participating in producing that blockchain. So it's decentralized, but it's immutable and it's auditable. So it guarantees integrity because unless all of the participants agree that a transaction took place, it didn't. So we insured data integrity through the blockchain. That's the interesting thing about it for us. And that's a major part of integration companies because a lot of the technologies that we hear yesterday saw us is one of the messaging queuing system. So that they present it. It's like you're guaranteeing the delivery at the same time, you know, reliable message transmissions, freeing the data and it's faster, reliable and managing the full data. Here's a great use case. Today is voting day. Many polling places no longer have paper balance. So you cast your vote, but you have no way to actually see the vote that you cast. If it were on a blockchain, you could expect your vote, but nobody else could know how you voted. But you could ensure the fact that your vote was entered into the blockchain and counted in the way that you wanted it to be. That's a great example and relatable. So thanks for sharing that. So guys, Dill Boomi has, I think they said this morning, Chris McNabb, over 350 partners. You guys are one of them. They have a broad ecosystem, embedded partners, implementation, GSIs. Talk to us about your partnership and how, as Boomi says, we want to be the transformation partner. And it is all about transformation, right? Especially in the enterprise that wasn't born in the cloud, can't survive without, as the customer expectation drives, I want to be able to buy something from your physical store, maybe a department partner store, online, Amazon, Zappos, what not. And I expect as a customer to have a seamless experience. That's hard to do for a company that's maybe even 20 or 30 years old. To transform, I'm thinking of Omnichannel Retailers as the example. How is your integration, unintended, with Dill Boomi, really helping customers to transform their digital, IT, security, workforce? What goes through with that opportunity to transform them? You know, the relationship between Dill Boomi and its partners is really synergistic. I mean, they provide a lot of support. There's really excellent training. There's excellent communication. There's marketing support. We share on projects in a variety of ways. We do jump starts. So we help teach people how to use Boomi. In addition to helping Boomi folks teaching us how to use the new tools, there's a great community for providing feedback for getting resources. If there's something that we need to do that we don't know how to do, there's this huge community that shares. We all share connectors. If we're building an integration and a connector doesn't exist and we create a new connector, not the configuration of the connector, but the connector itself, we share it. So that collaborative approach to doing business is really important to us. And it reflects our company's ethos, as we hope it also reflects. So we've been working in Boomi since 2012. So over the years, even though we are certified partners since 2015, but we have been contributing to Boomi in various channels, like either the support or with the community channel and contributing to their release planning as well. These are the, because we are the first line of defense from the customers. We know what the customers are expecting. So say they got Salesforce to implement it. So we as a system integrator, we come in and see what are the data points with the Salesforce and say user data that they want to build the contacts in there or any activities or sales data. So there are multiple systems that are feeding into Salesforce in this case. So we are the ones who are contributing to Dell Boomi. Okay, these are the features that we could consider. So because Salesforce evolved just like Boomi, they launched different versions as well. So as in Boomi, there is a different connector for Salesforce and Service Cloud and multiple layers in that. So those are the unique cases that we are contributing to Dell. And obviously they take the feedback so from partners like us very seriously and then they work towards delivering this like with the release planning as such. So one use case that we are working with some of our customers where we have been asking Dell to build that and they were able to deliver it. These are like, they want some reporting out of it. So mainly like, so you transmit the data to one system to other and they wanted to see like, you know, okay, how the data, which system was the source and which system was the destination and how this data was transmitted. So Boomi gave the real-time visibility into those. So those are some kind of partnering opportunities like all the way from customer to the product. So we are happy to be in the middle and contributing our part of it. That's one of the things that I've heard a lot today is that Boomi is listening. One of the great examples of that on stage this morning was Chris McNab talking about the Dell Boomi employee onboarding solution that they actually did an internal survey earlier this year and found, whoa, this is really not an optimal process. And in implementing an onboarding solution to make that machine went to, obviously, you know, you hire someone who's building, you want to be able to get them up and running and innovating as fast as possible. I like that they shared the feedback that they got from their own employees and created a solution that they're now being able to deliver to the market. They're listening. Well, there was another piece to that that was really interesting, which is that they utilized their partner network in order to build the solution, right? They didn't build all of it in-house. You're right, you did talk about that. They reach out and partners, they work with partners in a variety of ways and we really, really appreciate that. Yeah, that listening, that synergy that you both talked about was really apparent. So when we look at certain business initiatives like onboarding or customer 360 or e-commerce, any favorite joint customer example that you've helped to integrate that has approached one of those daunting business initiatives and worked with Hathority in your laughing dog movie to really transform. Well, they're all like that. Very interesting, yeah. Did you want to talk about any other? Give me one of your favorite examples. Share, well, share, let's go on. Okay, so with some of our customers, but especially on the enterprise scale, so there are a lot of systems that are at stake for them because they want to have the digital transformation journey. So the major one where Del Boomi contributes to is connecting all of this system, giving them the visibility. So with not only the point-to-point integrations, they also provide the real-time integration capability. So we're like, with this case, so where the customer go into a retail store and say they want to do something at the point of sale transaction, like if they want to purchase something. So there, any of the credit card transactions, I mean, those need to be quick. I mean, we cannot wait for 10 minutes to get the data through. So that's where Del Boomi is scalable and it's robust in the sense that the response time is pretty quick. So it's all real-time basis. So a lot of these cases, like with the Boomi that we are able to leverage, like on the integration side, API side, and now with the MDH, which is a master data hub, a new product from them, like since last two years, we have been working with our customers. We've been implementing a master data hub and as well as many who, which is Del Boomi Flow, which is amazing, some of our customers, like, you know, with the API, it's like, you see the data, but with the flow, you can visualize. Like, you know, these are the exact UI that you are seeing, how your data is getting entered on the backend, and then you can try it out. So because these enterprise customers, like, especially on the business side, if they're working with something. So they want to try it out, but they don't want to learn programming to do that. So that's where Flow is already helping. We are already seeing the value of it with our customers. We've heard a little bit about that today as well, Flow in terms of the automation, but also how that will enable customers. There was a cute little video on their website that I saw recently, which showed an example of Flow. Somebody bangs their car in a new tree, gets out, and takes a photograph of the incident, uploads it to their insurance carrier app, who then actually initiates the entire claims process. And that was to me a clear example of, you have to go where the data is. Michael Dell says frequently, there's a big boom at the edge, but if I'm in that scenario as a customer, I want to know that, I don't care what's on the backend, I want to be able to get this initiated quickly. And I thought that was a nice kind of example of how they're able to abstract that, so that the customer experience can be superior than the competition. Absolutely. So that's where Boomi has something called runtime engine, which is scalable. You could install on a smaller device, like Raspberry Pi, which is just a mini computer. So you could install on the big servers itself. So this is scalable. So where this allows, as Michael Dell was mentioning, the edge computing. So you could install on a gateway, which sits on the... On a tree. On the tree, or anywhere. So it's like, you don't have to send all the data to cloud for processing. So it's an amazing leap into the next distribution computing, because, as you mentioned, like in the fastness of response time, we had to wait for the cloud to respond. So all the computations and data aggregations are happening within the edge network itself. So, and we are already seeing, we have implemented the same solution, so which was one of the reasons why we're, we're the winner innovation partner of the year. Well, congratulations again for that, gentlemen. Thank you so much for stopping by and sharing with our viewers a little bit about authority and what you guys are, how you're really symbiotically innovating with Dell Boomi. Phillip Vishwam, thanks so much for your time today. Thank you for having us. Thank you for having us. My pleasure. We want to thank you for watching theCUBE. I'm Lisa Martin, live from Boomi World 2018 in Las Vegas, stick around. I'll be back with John Freer and our next guest after a short break.