 Like it's the same for every so it could be Facebook. It could be LinkedIn Pinterest, whatever if we're a business owner We're either Requesting as many friends as possible on these platforms or we're trying to maybe invite people to like our business page Right. We're trying to get a ton of likes on the business page But here's the deal when it comes to a local business owner. That's why I don't believe in posting That's why if you're not posting over here That's actually a good thing because as we start to build up this friend list again on any platform The majority of these friends are gonna live across the country So as you and I become friends on Facebook, you're in Florida. I'm in California Most likely you'll be posting your listing most likely you'll post that open house coming up Most likely you'll post. Hey if anybody's looking to buy call me. It's like dude. I'm in California I'm not moving to Florida and and so as we we take this friend count up The majority of the people are gonna be the same thing They're gonna be they're gonna be looking at your post and be like, hey, I don't even live in that area Why am I why do I care about his listing? You know what I mean? So so as people? Post the majority of the friends either don't know you they don't live in the area. They're never moving to the area That's why a local business owner if you're relying on Posting your business ain't gonna be around for much long if you're relying on social media marketing and just Posting that's why the very first thing I told you 99% of your effort should be in Facebook advertising The only reason is because it's local targeting. It's the only way I can target my local area It's either gonna be a Facebook ad that I run for literally a few dollars Or I'm gonna have to spend hundreds of dollars on direct mail Or I'm gonna have to take my ass outside and doorknock Or I'm gonna have to put my face on a billboard or a bus bench, right? There's only so many things you can do in marketing offline and all that stuff is expensive And that's just not where the attention is at anymore. Everyone and their mother is on their cell phone Everyone and their mother is on Facebook So so so that's why it has to be Narrowed in our efforts into Facebook advertising because that's the only thing for a few dollars that I can leverage To target my market and especially with a real estate agent chances are you're only farming a couple zip codes Your local area where you're doing business. That's a that's a few zip codes. So how do we target them? You know Facebook ad but again, here's where it starts. Here's where it starts and this is what I call step one As I come to your page and and again, man The reason why I showed you my friend list is because this is this five-step blueprint That I ended up writing a book about in 2018 is is not because of my previous knowledge in marketing It's not because I was a lender and did mortgages for six years It wasn't because I know marketing and and I'm a I'm a super guru. No, it wasn't because of that It was because I knew again in 2016. I left mortgages I knew I wanted to start helping real estate agents, but I didn't I didn't know exactly what to do with them I didn't I know. Yeah social media I knew it was gonna be a big thing, but I didn't know exactly what Steps or what strategy to teach them until I started requesting thousands of them and Seeing what they were all missing. That's where this five-step came from. So that's why as I come to your page I'm trying to tell you I've seen thousands and and and 99% look exactly like this. This is step one This is the intro. So this is what I call step one as I come to any and it's not just real estate agents I happen to you know help real estate agents for you know the past five years and I've seen thousands of pages But it applies to any business you could be building a landscaping business You could be building a yoga, you know studio you can have a local gym You could be a local dentist and if I come to your page, it looks the same way Here's what I mean by it in the intro Everything is missing. So what what this pertains to and what what I'm gonna cover with you is all about social media It's all about our branding. How do we get more attention over here? How do we start capturing leads over here? That's what this is all about. But this is the basic step one. Here's what I advise you to do in This intro what you want to and even if you don't use the page even if you're not posting much It doesn't matter. The fact is is that the market is gonna find you here Prospects clients, they're gonna reach out to you here They're not gonna know your business page right away Like they're at all like people are gonna connect with you here first before they ever go on your business page That's why this intro is very very important for our branding. So here's what I here's what I'm gonna show you I'm looking at your page and then I'm gonna show you an example I'll just show you I could show you I can easily show you my my page because my page is all updated But I'm gonna show you a real estate agent. I'm gonna show you a broker Just so you can look at the difference in the in the page and the way the page looks So look I come across your page and this is what I see Associate broker real T1 and then I see lives from followed, okay Now here's another thing as I mentioned a few minutes ago as we take this friend count up The majority of these people are not gonna know us Okay, you only know the couple hundred people that your friends with friends from maybe back home Wherever wherever like you only know a couple hundred people if you're taking this number up Which I would think you would be if anyone and if it's not Facebook It'd be Instagram. It'd be linked in where you're trying to get thousands of people to follow you But I'm telling you that's all a waste of time because again the majority of them We're not gonna live it live in the area or the majority of them are never moving to the area ever But this is our brand and we have to we have to have our branding in place That's what this is all about. So again associate broker lives from followed. I don't know you I'm coming across your page for the first time. I don't know you no more than I know candy I don't know candy either. So I'm looking at this real estate agent I'm looking at this broker over here. There's a million real estate agents on Facebook. Who's who no one knows anybody? We're all on social media. No one knows each other. I come across your page. That's what you're showing me in the intro I come across candy's page This is what she's showing me in the intro So what real estate agents do is the majority of them 99% of them Though have a link to a business page up here in the intro, but it's their brokers And so the the problem with that is the fact that Your friends over here, they don't know the difference. They don't know that this is not your link So they're clicking like thinking they're supporting you when they're not Right, so that's number one. I come to candy's page and right away. I see a link to her business page So she's getting all the traffic all the attention is going straight to her page And then again because we're now in this social media marketing era All I see next is instagram twitter Pinterest linked in her website address And if you look closely, which you don't even have to look that close every single one of them is identical This is basic like this is basic branding basic And so in real estate and in in any business you have that one name that you're trying to brand that one name So whatever that one name is you want to just simply update all your platforms With that one name your facebook business page and even if you're not using these other platforms This is where your clients are hanging out If you're dealing with clients if your demographics for buyers and sellers are anywhere above the age of 30 Anywhere above the age of 25 even if you're going after you know younger and and going after first time home buyers They're still in their mid 20s You know, you're not going to find too too many that are in their in their in their early 20s majority of them are Mid 20s at least minimum and then for sure in their 30s 30 plus So that that demographics are on these platforms facebook instagram twitter Pinterest and linked in now you don't have to be posting on all these platforms In fact, you don't have to know when one damn thing about them like I don't even know one thing about Pinterest I don't know anything about linked in I'm never on twitter, but I have them listed over here on my personal page if you look at the um The about section actually, let me just go to the to the to the beginning If you look in my intro Right here. Here's my intro So right away the link to my business page And then I have all these platforms down here and every single one of us matching Now, I don't know much about any of these other platforms All I know is the importance of my brand All I know is the importance of the name that I'm bringing to the marketplace So if I'm bringing that one name to the marketplace, I better hope no one else has that name And that's what I see over and over and over You may have a certain name for your for your business page But the moment you go and try to set it up for your for the linked in it's taken You know, so so or or you may have the name for linked in And the moment you go and try to get the dot com because what I'm advising you to do is get it for everything These platforms and the dot com But but let's say you have the name for linked in but you go and try to register the dot com and it's taken You know what I mean? So so if if that one name is important to your brand, which I know in real estate everyone has that one name They're trying to bring to the marketplace You want to just make sure you lock it on every platform. Okay, that's step. Yeah, that's step one is link customization Basic man basic and all I'm saying is that when I come over here, I don't know you I don't know candy and and candy is actually a client of mine But at the same time, do I really know her? Not really like not really like not really and even if she wasn't a client I have 5,000 friends over here. Do I know any of them? Not at all Like not at all bro. Like on your instagram if you got 7,000 people following you on instagram Did you know any of them? Not at all like maybe yeah, your uncle's and your cousins But not everybody else like maybe maybe 10 of your clients follow you But what about the other 7,500 like we don't know any of them So all I'm saying is that when I come to your page and and I don't know no one I see this intro versus coming to like let's just say this page and I see this intro It's just the aesthetics. It's the way it looks that one name stands out And the fact is and this last thing I'll say about step one Here's the facts just because you and I connected on facebook Right, let's say we become we we become friends here on facebook Just because we connect on facebook How do you know that I don't spend 17 hours a day on linkedin? You don't know that right? It's it's hard to know what other people do What's that? I said, yeah, you don't know what other people do. Yeah, exactly All I know as a business owner is where everyone's at. That's all I know But I don't know exactly which one I know that they're all here I know that much But yeah, as I connect with with my friend here on facebook Maybe maybe maybe he spends his time on twitter because 900 million people do Maybe he spends his time all day on linkedin because 700 million people do you know what I mean? So as a business, I just want to give you The ability to follow me on your favorite platform And just because we connected on facebook that doesn't mean facebook's your favorite It could be any of these other ones. You know what I mean? So as you come and we connect on facebook, maybe you want to follow me on instagram. Okay, great. Click it connect with me there And so because I'm more comfortable messaging on instagram for example And I message you regarding buying and selling rule of state On instagram You're going to be glad you got that message All because it was listed and I noticed that you were over there So I clicked on it followed you there messaged you there You see how that kind of works Yeah, so so that's step one my friend that's step one That's basic and again after looking at thousands and thousands of pages They all look like this And and I'm just I'm just convinced that this just looks a little better. That's all you know what I mean for your brand So let me let me pull up. Let me pull up your business page. What's your what's your business page? Uh It should be on On my page, you know Um, I don't know. Is that is that your link or is this your broker's link this one? And that's my problem Yeah, see so so that's what I'm saying. That's what everyone has everyone has their broker's page Yeah, I thought I changed it You probably did you probably did but it's not it's not showing because you and I are not friends on facebook yet It's so it's not it's not showing to to people who's not your friend. Maybe it shows to only your friends You can you can set up the settings that way Um, maybe you have it listed. So if I click on about Right here, like I have I have this listed actually work in education So I have I have this listed and it shows to the public But I can also set it where it shows to only my friends So if you if you look, uh I'm under, uh, I think Florida living 21 or something which I'm going to change it because I don't like it Florida living 21. Yeah, I'm yeah, and so let me um, okay, perfect right here Okay, perfect. So so here's it. Here's the thing. So let me go back to Let me go back to um candy's page real quick Because the same thing applies for the business page So again, we look at the personal page. Everything is listed. There's all the links We come to her business page and right over here in the about section at the top Over here on the business page. We scroll down and we see everything listed as well So twitter instagram linked in pinterest her email address Everything is matching Hedge properties hedge properties hedge properties, right everything is So so so that is important for over here So if this is the one name you're branding get that name for everything Okay, get that name for everything and I have a video. I can send you it that shows you how to do that You know how to link everything very simple just log into the top five platforms and customize the name Because because that's what's going on. So you have the dot com for your name But then here's what I'm talking about. This is the username. So facebook.com forward slash That's what I'm talking about is customizing this part The username the forward slash instagram.com forward slash twitter.com forward slash this is the username Okay, so so that's what I call step one man is link customization here step two here step two and again This is after looking at tens of thousands of facebook business pages of real estate agents I'm not exaggerating. That's a real real number tens of thousands I've seen tens of thousands of pages and i'm here to tell you 99 percent have anywhere from a hundred to 200 likes Now the reason why this right here is step one because I truly believe this right here is the first impression When we connect and become friends with someone on the personal page and they scroll down just a bit The intro is the first impression Even when I come to the business page and I scroll down just a bit The about section is the first impression. So right away here's step two right away This number is the first impression So I come here. I see 168 I come to candy's page. I see 3500 Now keep in mind you could be a 15 year veteran in the industry candy three months And she's a rookie But I look at her page. I see that number. I look at your page. I see that number. I don't know anyone Automatically I'm assuming that candy is the shit Automatically I'm over here discrediting you you've been in 15 years. I don't know that. I don't know no one I'm thinking you just started. I'm thinking you probably just got licensed Right. So this is just perception. This is just this is just basic branding And this is just basic social media credibility. It's social media proof Because people people need to see a freaking number for them to believe anything And that's why over here on my business page like if you come to my personal page You click on my name and you come to the business page Over here on the business page I did the same thing because you don't know me Like you don't know me. I could be over here talking all this shit You don't know me But when you come to my business page and you see that number You automatically assume that I know something about something For all you know, I could have just started this stuff. You don't know that Right. So you don't need 10 000 because I'm telling you right now every real estate agent 99% of them have what you have A couple hundred So if you just took it up a few thousand you want people to land here and see 1600 Like even your broker has 900 like that's nothing like I want I want to come here and I want to see 1900 And so I come to candies. I see 3500 and again, I'm just blown away thinking that she's been doing this forever When I don't even know she probably just got licensed yesterday. I don't know. I don't even know her Right. So so this like ad that's the first ad you should be doing so not Leads not thinking about buyers and sellers not thinking about how am I going to catch my next lead? That's your next ad 35 that that's your next ad is a like ad That's the next ad Okay, that's the first ad. That's the next ad. That's what you should run today Is just take that number up a few thousand and and again candy That's about as high as you'll see most most agents and brokers 3500 You'll very rarely come across anyone. I looked at tens of thousands, bro You'll rarely come across anyone that even has more than that. So you don't need You know that many you just need a comma. You just need a comma this number 168. That needs to be 1600 Bottom line and that's a one-time ad. That's not an ad you run all the time It's not an ad you're going to run every month. You're not going to spend a lot of money on that That's a one-time thing. That's step two one ad take the light count up. Here's step three What every agent and again, man, this is by looking at Thousands, okay I can simply come to my personal page and I can go to the news feed And just start scrolling through my news feed and seeing what everyone's posting and I can see All every every post if except for a group if I'm in a group. That's a group. That's another group But if I'm not if it's not a group Look Sabrina brokers, please read. It's like this is a a broker in Florida I'm seeing her ad or not her ad but her post Actually, those are all groups this right here eve. Okay, so that she's posting something different But but what I'm saying Yeah, these are my groups that I'm in um Okay, so here's here's another one here. So this right here Who needs this type of container design? So Yeah, actually, I don't know what that is suggested but what I'm what I'm what I'm saying is that This little boy. Okay. So random stuff Another another interview like these are these are real estate agents right here that are my friends and They're talking about real estate and and and I don't even live in a state So so what every agent is doing as you know already is posting on social media thinking that's going to get him something Here's step three Rather than posting all damn day on all these platforms I only told you to set up all these platforms on the on the on the person on the business page I only told you to set all this up for your brand and to and and to be able to to lock that name So no one can get it. That's your name. You want to brand that on all those platforms and lock it That's the only reason why but it's not to post on all these platforms at all because here's step three As as everyone's posting their listings or their open houses and their friends live all across the country No one cares Step three is when you simply start taking these types of posts and start running facebook ads So so you came to me today and schedule this call because you're probably thinking ads. I need to capture leads That's what I call step three So step one was listing all the links step two was taking the light count up Now we go into step three Capturing leads But here's step three Rather than posting all day on all these platforms when no one cares You have to absolutely as I mentioned a million times probably already You have to run a facebook ad But it's not just a random facebook ad as you as you mentioned you did an ad before and it didn't really do anything for you Here's here's what was missing As you start to run these ads These are weekly ads So you have to look at it as a monthly campaign You don't have to spend a ton of money you start small like a couple hundred bucks a month You don't have to start a lot a lot at all but the strategy Is not running an ad on a listing not running an ad on an open house The strategy is to start running an ad and and and targeting one type of person You're either going to target a buyer Or you're going to target a seller You're not going to target Everyone and that's another thing that real estate agents do they come on a social media talking about everything related to real estate They'll talk about foreclosures. They'll give you advice on short selling They'll give you advice on bankruptcy and what it can mean for you not to buy a house They'll talk about everything under the sun regarding real estate, which is which is cool I mean they're everyone you guys are knowledgeable. You know everything about real estate but We're trying to attract one type of person And so what i'm talking about is the facebook ad Step three as you start to run facebook ads you want to target one type of person You're either going to target a buyer or you're going to target a seller Now here's the strategy the strategy is to give away A buyer guide or a seller guide So you would start doing weekly ads Promoting your free buyer guide Or a seller guide pick one And and that's that's your that becomes your bait So as you start to do these these these these these weekly ads It's all about hey guys and and and what i'd be doing if i were you man is i would be doing video You can do image you can run image ads for sure But video there's nothing like it And and i know for a fact that the only reason why you're here Why you even reached out to me the only reason and i say this in my youtube videos all the time The only reason why you reached out to me is because you saw youtube video That's the only reason video If it wasn't a video that you saw of me you would have never known me you would have never felt comfortable You would have never thought that you can believe me or trust me or like me or even want to do business with me You would have never reached out if it wasn't for a video So if you're not comfortable doing video just yet i would highly recommend get comfortable get comfortable No one cares get comfortable get comfortable pull out your cell phone and just start talking about what you're fired up about Which is real estate But again, what you would do is talk about one topic So the strategy step three It's to start doing weekly videos Not posting on all these damn platforms again. It's one weekly video for a facebook ad And again, let's say for example, we're talking about selling So let's say for example, we're looking for lists. We're looking for listings. I'm looking for sellers, right? Let's say that was my market. I'm a sellers agent. That's my business. I'm looking for listings, right? What I would do is I would start doing a weekly video Targeting my local area. It's a facebook ad. It's not a facebook live. It's not for my personal page. None of that It's a facebook ad I'm targeting my my my area, right a weekly video Educating people on what it takes to sell So you would look at it as a weekly tv show A weekly tv show And and now all of a sudden you're educating people on what it takes to sell Real estate what it takes to list their home what it takes to increase the value Maybe seven tips on increasing the value before you decide to sell You start to now come to facebook and and and come to video Educating people on what it takes to sell real estate. That's the video. That's a two minute video But here's the call to action. This is step three The call to action at the end of the video Is to give away your seller guide. So at the end of the video, you would say something like hey guys and by the way I put together a 2021 Seller guide that goes over the seven tips on how to increase the value of your home Before deciding to sell in this seller guide, you're going to learn this this and this and I want to give it to you for free So click learn more It'll take you straight to my web page. It will be something like this When you click on learn more when they click on learn more, let me show you an ad So when you look at any ad Here's an ad right here. That's get offer. Let me see if I can find a learn more Okay, perfect example perfect example Here's a sponsored ad. There's the text. There's the video. That's a 30 second video It could be a 30 second. It could be a one minute. It could be a two minute It's you it's you talking about and giving us a tip on what it takes to sell And at the end of that video, you're you're telling people to click learn more It'll take you straight to my web page where you can download your free seller guide This page is what I call step four. This is a landing page So where most real estate agents get it wrong is they'll run an ad and when I click on it I'm going to their kb core site or I'm going to their broker's website or I'm going to their fancy website, whatever But on that website, there's nowhere to capture elite And on that website, there's a million things to click on So before you know it, I'm looking at some other random condo in Nebraska Like there's so much going on on your websites. It's not even funny. You got to take me to one page So the ad the ad was talking about The ad was talking about a tip number one what it takes to sell And at the end you told me to click learn more to come download my free seller guide This is a landing page. I come here. I click I enter my name and email Send me your 10 tips now You just captured a lead you captured someone that lives down the street. That's interested in knowing what it takes to sell So this landing page this is what I call step four This is how you capture a lead on on social media. But again, Facebook ad So they click they come here step four step five Now that I have their name and email Step five is email automation So the moment I capture that name and email They're now automatically in my crm and that email auto responder automatically sent them that first email Hey, Dave. Thank you so much for downloading my free 2021 seller guide. Hey man I'm so so so excited for you in this seller guide You're going to learn what it takes to sell the difference between hiring a real estate agent versus trying to sell it on your own For sell by owner and all the tips and tricks that I give my clients on what it takes to sell I hope you enjoy reading it as much as I enjoyed writing it for you Click here to download now and by the way, Dave Make sure you look for my future emails because I'm going to be sending you some emails that you're not going to want to Miss I'm going to be educating you over the next couple weeks via email via via email on what it takes to sell Talk to you soon And so now that lead is in my crm is in my email auto responder Which is what I call step five now. Here's where here's here's here's all I all I got for you Step five is when these emails start to go out The first one went out right away with the link for them to download that that email went right went out right away But tomorrow another email is going to go out Hey, Dave. Thank you so much. Hey man. Thank you for downloading my seller guide yesterday. Hey Do you remember how I told you I was going to be sending you a few emails coming up in the next couple weeks? Well, here's here's email number one in email number one I wanted to kind of go over what I wrote on page two Page two was all about curb appeal and making sure that the landscape and the curb appeal looks nice and presentable So when you're going to sell people like it, here's what I meant by it And so now all I'm doing in these next 10 emails that are already preset ready to go out This is step five All I'm doing in these emails is educating them on what is in the seller guide So let's say I have a 10 page pdf 7 page pdf whatever 7 tips 10 tips whatever I'm teaching people what it takes to sell in this 7 page pdf Whatever in these emails all I'm doing is re-educating them on what's in the pdf Email number three goes out. Hey Dave. Hey man. Did you read page three? Remember I was talking about the importance of landscaping and curb appeal on the last email Well, hey, take a look at this one This was what I would put on on step three, which is tip number three and this is the advice I give my clients So all I'm doing is is just reiterating and and and and and and just going over again what that pdf consists of But but here's the call to action in the emails From email number two and on in each email. There's a call to action In each email. I'm getting them to schedule a call So in each email I'm saying hey, hey, Dave and by the way, man If you'd like to jump on a call, I'd love to talk to you, you know Maybe you have some maybe you have some some questions Maybe you have, you know, some things on your mind regarding selling I'd love to get you on the phone at your best time and really see if I can help you Click the link below It'll take you straight to my calendar where you can schedule your best time Hey, and don't forget to check tomorrow's email because you're not going to want to miss that one So in each email, these are automated emails. These are emails that are going out while I'm sleeping And all I'm doing is getting people to schedule a call schedule a call schedule a call And so it all starts and and when you look at it, these are the five steps Step one the links step two the light count step three start running facebook ads video One per week educating your local community step four give them something for free Step three of value up front. That's the seller guide step four is my landing page I need a landing page to bring them here so they can download my seller guide The only way people are going to give you their information is if you give them something for free That's it. They're not going to just give you they're not going to just hit you up and hey Yeah, let's do business. They don't even know you yet So unless you're giving me something that I'm interested in for free and the easiest free thing is a free pdf a download It doesn't cost you anything or you could just have them downloaded all damn day 50 million people It could download it a day and they don't and that doesn't cost you anything It's a you know to make to produce You know do a seller guide one time have it one time and have the link available for a million people to download You know so so step four the landing page and then step five the email automation And it's in the emails. Here's here's where your appointments are coming from and then and then that's all I got for you Here's where your appointments are coming from as they come here because they were coming here because they saw your video And and and you caught their attention So they came here. They enter their name and email Here's what's going on. They enter their name and email and then they they click on the yellow button Send me your 10 tips. Here's where the appointments are coming from As they come to the next page This is you on video Hey guys, thank you so much for downloading my 2021 seller guide in this seller guide You're going to learn this this this and this I just wanted to personally introduce myself and let you know How long I've been in the business or my passion or my background my experience And why I'm so excited to help real estate or to help to help local homeowners sell their property That's what I'm going over in the video and then number three And by the way you guys check your email because I just sent you over the pdf You're going to have the link in your email to download right away And also make sure you check for my future emails because I'm going to be educating you on what it takes to sell Over the next couple weeks and you're not going to want to miss the miss my emails now Some people are looking For answers now some people are looking to sell now sooner than later So if that's you I'd love to talk to you So if you click the button below It would take you straight to my calendar where you can schedule your best time So what I did in this 60 second video Number one. I thanked them number two. I introduced myself number three. I tell them to check their email Number four. I told them to schedule a call So my appointments will be coming from people that land on this thank you page Thinking they were only coming to download a seller guide But then they came here and saw me on video and they're like damn. I like that guy. Let me talk to him now Now my appointments are either going to come from here Or my appointments are going to come from the email automation because the moment that person gives up their name and email I'll have 25 emails set to go out every other day for the next couple months That's where my appointments will come from on the back end because all I'm going to do in these emails is I'm going to keep educating them on what it takes to sell and I'm going to have a call to action with my calendar link Getting them a schedule a call and the calendar link is not in my email signature It's not a calendar link in the ps of my email. No, it's a real call to action in the freaking email Hey, hey, Dave. Hey, man, if you'd like to jump on a call man, click the link. I'd love to talk to you You know what I mean? It's a real call to action in the actual email That I'm sending out and I'm sending out a lot of them so so That was a ton of information right there. I recorded the call for you so you could play it back I'll send it to you later on tonight But but in your case it all starts with step one and step two Like like leads will come that step three step four step five. I could teach you all that stuff, man I could teach you all that but but right now You should really start with your links Think of that one name that you're going to bring to the marketplace and get everything listed right here That's step one and then step two Let's take let's take that light count up that light count from 168 That that needs to go up to at least 1600 You know, that's where I suggest you start step one step two Get that up and going and then and then go on a step three and start learning how to run these facebook ads Because where I'm at today in my business I have been running facebook ads for real estate agents since 2016 But today I simply just teach you how to do them yourself So if you don't learn how to do them yourself You'll obviously have to hire someone like me to do them for you monthly and and a lot of us are not cheap And so I don't want you have to pay for somebody every month to run these ads for you because I know this stuff is simple it may I mean It's easy for me to say because I know it but I know I can teach it And once I teach it to you this stuff is going to be simple facebook ads It's going to be simple once I teach you So but that's step three step four and step five. That's normally later on You know right now I I'd love for you to just just do the do the do the links Do the like do the like ad and then and then let's talk after that You know, so That's where I suggest you start Okay, so, uh, yeah, I guess, uh, I gotta start First of all, I gotta pick a few names and see if it's available on all the platforms Yes, that's what you have to do man once you once you think of that one name Then all you have to do is come over here to facebook And then you take out everything right here to the right Just like you did on your on your business page And you just simply you don't have to go into your at your settings or edit Just check the name first go to facebook.com forward slash You know anything check to see if it's even available first like watch this i'll type in i'll type in real t Whatever i'll type in anything And see and and here's what it looks like when it's not available Let's see if if this is not available So this is what it would look like so when you think of that one name come over here type it in and if and if it says this Then it's available and then what I would do is I would copy that Copy that and then I would go to instagram And I would do the same thing and do it on a computer do it on a computer because you're able to do it Like i'm showing you right now so I will go to instagram I would take out the username I would paste in the the one that i'm thinking of And see if it's available and if I see this that means it's available I do the same thing for twitter the same thing for linkedin right come to linkedin Here's my customized username right here inspire digital for everything But again in your case i'll just simply take that part out Put in the new one that i'm thinking of and see if it's available Once I I I learn and once I see That it's available for the platforms. Here's what I want to do next What I want to do next is I want to go to go daddy I'm going to go to go daddy.com and I'm going to check to see if the dot com is available. That's the most important is the dot com the dot com So I want to make sure that that dot com is available if somebody already has it I would consider a different name But if it says available you buy that thing right away and You go customize your social media platforms That's step one man. That's step one So step two It comes down to a little budget it comes down to spending a little bit for for just to go get a few thousand likes So it just comes down to if you're if you have a budget right now Do we have anything to spend on a facebook ad right now? So happen do you do is there any budget at all to spend on a facebook ad right now on the like ad? I don't know like what like what won't be the budget I mean anything like you could put you could put anything anything towards that anything towards that Towards that ad like it doesn't have to be much like it could be 50 bucks It could be a hundred bucks could be or actually really what it goes by it goes by daily budget So five bucks a day 10 bucks a day And you just run it for run it for one month run it for the first month and and and that's it. I mean So five bucks a day if you read it for five bucks a day it's 150 for the month You know 10 bucks a day 300 you wouldn't need more than that Like you don't need you don't need more than 300 for the month for this one ad Like if you like for example the the example that I showed you candy She she that's exactly what she spent she went from about 200 likes to 3500 Where she's at now and she spent 10 bucks a day for a month That's it So some spend five bucks a day some spend 10 bucks a day I don't think you need to spend more than that again It's a one-time ad run it one time get it over with take it up It just comes down if I want a thousand likes do I want 2,000 likes Do I want to be like candy and go up 3,500 likes it's kind of up to you But five to 10 bucks a day would do it for you So what do you what do you have what do you want to do? Oh, yeah, I know uh, so now uh, yeah, I think uh, I think I'll start with like five bucks a day because I don't want to Yeah, for sure you could for sure do that on let's see where's that to the very very bottom left You're gonna click on settings Perfect, and then all you're gonna do is click on page rolls to the left page rolls Actually, if you go down a little lower page rolls Okay, cool, and then right here if you scroll down in the middle You'll see agencies and you'll see inspired digital So if you scroll down a little bit more, there it is right there inspired did at the top So all you're gonna do is just respond to requests and just and just once you put in your password Then I'll have um, I'll have access to run the ad So what I'll do is I'll start the ad tonight and I'll email you like I'll email you the the ad once it goes approved Once it approves, I'll email you the confirmation and I'll show you the actual ad And then and then I'll run from there and then just let me know, you know Let me know the next week or whenever let me know when you're when you're available. I'll send you my calendar Um, and let's just let's let's chat again, man because it's all about leads, but this is this is step one and two Let's do this first and then we'll start capturing leads Um, so just schedule a call, you know, whenever you you have time where we can go over that We can start learning some some facebook ads. It could be I mean shit You could set up a call whenever tomorrow the next day next week, whatever I really want to want to get these links up and I want to get this light count the like ad It doesn't have to complete Like we don't have to complete it because that like that like number it's going to go up fast Because it's going to start going up really fast. Like we'll have a comma in that number probably in the next few days So we don't have to wait the whole month to talk again. We don't even have to wait two weeks Like we could talk whenever you want, um, okay But I at least want to get it started So at least that because the only people I care to impress when they see that number are the people in your local area Like that's that's all when they land there because you're going to start running ads step three local facebook ads And when when you run ads A person can click and go to your business page So the majority of people that are going to be doing that are living in your area So that's why the number I want that like number to be up so people in your area Think that you're the best one out there, right? So Let's at least get the number up a little higher and then let's let's for sure, you know Talk again Yeah, yeah, yeah, so we need some some inventory right we need some sellers Okay, yeah So do you have do you have some type of seller guide or or not because I have a lot of them I can I can send you some examples and we can just rebrand it to you and all that but Sometimes you already have your own. Do you have do you have anything like that like a pdf or some type of brochure? What what's that No, I do not how many okay I have a bunch of examples that that we can look at and and we'll do that on our next call. So just I'll send you a link to my calendar schedule the next call and then we'll go from there And then in the meantime this this like ad and this is the only ad that we target Everyone on facebook who fits the interests of home ownership. So it's a very broad ad That's how we get thousands fast But this is the only one that goes out to everyone and then after that we go into local targeting to capture leads So the likes those aren't leads, right? They're just likes so they can come Quick question once I guess once we Once the likes Get higher and everything will I be able to stop the ad or do you have to do it? Yeah, I'll stop the ad but I'm going off of the budget So just let the budget run because based off that budget will be at about 1500 likes So so the thing is the number the magic number is 1500 So that's the magic number 1500 once we reach that then then the ad is pretty much exhausted And it could be sooner than later That's why I'd rather talk to you again sooner than later because it's not going to take a full month A lot of times when I when I run the ad it gets it gets done within a couple weeks Like we exhaust the budget We reach the number the goal for the likes and then and then you can always come over here and remove me Like remove me from this page because this would be the only ad that i'm running for you After this i'll show you how to run them all yourself from your account Right, so so it's just it's just this first one then you'll remove me and then and then that'll be it So the magic number on this budget is 1500 Okay, no the other question is you know, um Usually when when you know like when you do ads uh I've noticed this sometimes Like what's the best way for the optimization or or retangling or stuff like that? Yes, man. Good question And and and this is a huge huge reason why most real estate agents specifically Don't succeed in facebook ads And and this is just not even just an agent This is every business every business every small business owner because now on youtube I have all kinds of different businesses finding me and reaching out to me for consulting So I speak to a lot of different businesses now and it's all the same. It's all the same Where everybody misses it is the fact that they don't run ads long enough So facebook can start collecting data for them It's the data That you need to use to start to retarget so for example if you run one ad And and and it goes to your local area and then you never run an ad again That's the problem Because you you you didn't allow facebook to capture the data and the data are people that are watching your videos Or the data are those that land on your page, but don't opt in So if I saw your ad and you're offering a seller guide or a buyer guide Like let me share my screen really really quick because I know you got to go but here's the last thing Whether it's a video or whether it's a seller guide or whether it's a listing Whatever if I'm running an ad on a listing and that ad is going out on facebook people click on it They come here This is one page get instant access to the price and photos of this property homes in this market move extremely fast This is a simple page for a listing. They come over here Let's say they don't enter their name and email They landed on the page, but they don't enter their name and email This is the reason why my facebook pixel is so important a person that lands here But doesn't opt in That's someone that is now going to go in what facebook calls a custom audience So where everyone gets it? Fells is a fact that they don't run ads long enough to gather this data They'll run an ad one time and that's it So if you run an ad one time People click on it. They come to the page some are going to land here and give you all their information Some are going to land here and leave So so the people that landed here and left They were somewhat interested, but they just didn't fill out the information Those are people that I need to show another ad to and that's where everyone drops the ball Most never run that next ad Most never run the next ad No, no, you're fine. I'm just saying most never run the next ad so to answer your question It's all about people that are landing on your page But not filling out the form that's data that you use to retarget and show your next ad Or it's people who are land who are watching your videos That's why video is so powerful on facebook because facebook allows you to track Not not by name and phone number They're not going to give you the lead of or the information of that of that person who watched your video But they're going to collect the data of people who are watching it So if you put out a two minute video if you put out a one minute video if you put out a 30 second video Facebook allows you to build an audience of those who watch a percentage of it So if I do a one minute video and I create an audience of everyone who watched it for at least 30 seconds That's a long time. That's now my custom audience So now what I would do with the with the people who watched my video and the people who landed here But didn't fill out the form. I would use that data to show my next ad These are custom audiences and that's where everyone gets it drops the ball on on advertising Is because they never retarget people who engaged in their previous stuff. They only ran one ad We got to run more we got to run more. That's why you have to look at it as a monthly thing We got to run a new ad every week a new ad every week a new video That's why with all of social media forget about posting as I mentioned a million times already No posting set up all the platforms So you have the link and and the brand looks good But all we're going to be doing is spending all of our energy on one facebook video per week And you're going to run an ad on it. That's it. So only one video needs to go on the business page per week That's it and you run an ad on it So now we start just tracking everyone who starts to watch it and because we're running an ad These are people who live in our neighborhood These are people who live on the street Those are the people that are clicking on my page coming here And for whatever reason, maybe they don't fill out the form And they come either on a listing or they come over here for the seller guide, right? But they just didn't download it for whatever reason Those are people that I need to retarget Now let's say they come to the page and they actually fill out the form They actually click the yellow button and they come to the thank you page People that land here These are leads So what I'll be able to do in facebook is create another audience and name that audience Seller guide leads So now what I would do with that audience is I would exclude them from seeing future ads Because as I'm coaching you and teaching you how to do a do a weekly video The weekly video is talking about one topic the topic of selling So the people who already downloaded your seller guide last week They don't need to see the next video ad You need to exclude them And so we're going to be able to tell facebook You create a custom audience which is what I'm going to teach you You create a custom audience around this link This link is from the thank you page There's only two pages that you ever need man to to build a seven eight and even nine figure business in real estate on social media With facebook ads two pages a landing page and a thank you page That's it So as they come to the landing page and they click the button and give you their name and email They then come to this thank you page And it's so important that we bring them to a thank you page because this link Is going to allow us to track our metrics When we run facebook ads, we're going to be able to track how many people landed here And why is that so important because we need to know the cost per lead If I got 10 people to land here. What what did I spend for that? Right You want to be able to look at those metrics inside of facebook in the ads manager? And that's what you'll be able to see you'll be able to see how many how many leads came in What was the cost per lead? How much did we spend on the entire campaign? But most importantly, I now have this custom audience people who landed on this specific link I need to now exclude them from seeing future ads. So I don't so I don't spend more money than I need to You know, so so that's that's all stuff that I teach you next man step three facebook ads step four the page step five email automation That's how you crush it in real estate in your local area, man So I'm just excited that you reached out to me. I'm excited that we can at least start with step one and two Again, you'll have my calendar link. Let's talk sooner than later once you start seeing that number go up Schedule the call and let's let's let's let's start capturing some leads Okay, okay. Okay, my friend. I'll email you later on man. Have a great day and just message me or email me If you need anything else and we'll go from there Okay, sounds good. Okay, buddy. Talk to you soon. Bye. Bye. Bye