 To build your business, you're going to have to experiment with different strategies and offerings. And sometimes that means you're going to experience so-called failure. So how do you deal with the discouragement of failure? How do you recover? Well, when I was one of those down times, a word came to me and the word is simply breathe. And eventually an acronym started to form. Each letter meant something. I'm going to share that process with you, the word and what these letters mean. And hopefully it'll help you as well. So B stands for breathe. When you're feeling down, all you have to do is just take a moment and breathe. There's nothing else to do. Just breathe, deep breaths for a few moments. And already that will bring some oxygen into your system and make you feel a little bit better. So that's B for breath. R for rest. You don't have to keep pushing forward, especially when you're feeling discouraged. Just take a moment, take a few minutes just to breathe, or go take a nap if you can. So R stands for rest. E stands for extract the good. So once you've done some resting and feel a little bit better and have a little bit better perspective, now it's time to look at that so-called failure experience and what can you get from that? What is something good that you can get from that? Maybe it's something you've learned that will help you do something a little better or differently next time. So E is extract the good. A is to ask for guidance and support. If you believe in a higher power, you can do that at any time. Ask for guidance and support. It is always available to you. Or you can reach out to a couple of friends. Just message a couple of friends right now and say, feeling a bit down, I'd love some encouragement from you. Ask for guidance and support. It's always available to you. And T in the letter breathe, or in the word breathe stands for trust. Trust that the higher power is always available to you if you believe that. Or trust that your network will come to your aid when you ask for guidance and support. T is to trust. Trust that you're always being somehow led on the path of your highest good. H stands for help someone. So once you've done these things, you feel a little bit better. It's time to reach out and just message somebody says, hey, I want to just see how you're doing. What can I do to help? It has been shown through research that volunteering is good for mental health, especially depression or anxiety. And finally, E is now you've done all this. You're ready to go out and experiment again. What I think is experimenting is how we're going to learn and grow. So my name is George Cow, authentic business coach. That's my noisy dog buddy. And if you like this video, I think you'll like my other videos as well about building a business from the heart. I wish you well.