 Aloha and welcome to JSA TV, where we're covering the latest stories, trends, and innovations from leaders in global connectivity, real estate, and the networks within. Buffy Harakitas of JSA and joining me today is Yoast Adriana. Absolutely. Thank you for having me. He is with K&N Global Filtration. They are a state of the art air filter, filter solutions company that specializes in multiple industries, including data centers. So Yoast, welcome to JSA TV. Thank you very much. Thank you for having me. Yeah, absolutely. I mean, we are here at PTC and we're so excited to chat with you. We've been seeing K&N Global at so many of the industry events throughout this past year, and now we're here in Honolulu. So for viewers that may not be familiar with K&N Global Filtration, can you share a little bit more? Yeah, absolutely. So K&N started in 1969, so K&N was established by two guys, Ken and Norm. They were motorcycle racers in the California desert, so they were looking for a solution because their air filters would clog up during these races. So that's how they invented the washable air filter. So that basically has been K&N's business for, I want to say, the past 50 years. So in the automotive industry, selling washable reusable automotive air filters. So about four years ago, we started partnering with a hyperscaler and basically applying that same technology of washable reusable air filters in the data center industry because if you think about it, in the data center, air filters get thrown away by the thousands every few months. So we came up with a washable and sustainable solution for an air filter, essentially. And that's how the ball started rolling. So since then, we've expanded our portfolio with, I want to say, over 100 different part numbers right now in different sizes, in different filter designs, basically to help improve that sustainability of the data center industry. Yeah. Well, what an inspiring story started in California from two motorcycle racers, and now here we are today at one of the largest global conferences for the data center industry at PTC24. So that's an amazing story. And it's so needed, especially with AI. I mean, AI use is anticipated to grow astronomically over the past few years we're seeing such growth and by 2030, we're seeing almost 40% increase there. And this rapid increase obviously translates to a surge in compute demands along with more energy consumption. So what surely leaves a significant impact on energy efficiency and waste volume in industrial facilities, particularly data centers, right? So why don't you tell us how K&N air filters are so uniquely designed to improve efficiency and reduce waste. I know you mentioned some ways about that in your earlier comments, but why don't we dive a little bit deeper into that specifically with the data centers and the surge in AI that we're seeing in the industry? Yeah, for sure. Yeah. So if you look at where data centers are built, back in the day it was always data centers will be built alongside where the cable routes were. And now you see that data centers are built where the power is. So energy is such a hot topic right now and we try to help with that and lower the PUEs of data centers by using a specific design of filters. So what we've done is when we designed our filters, we designed them with the lowest possible resistance in mind. So basically how that works for a data center. If you compare our filter versus a disposable filter, our filters are higher flowing. And what that means is you can basically push the same amount of air through that air filter versus a disposable filter, but at a lower fan speed. So you're basically reducing the power that's being used by the fans in your data center and that's how you save energy and you save cost, right? So when we designed our filters, we used CFD, which is Computational Fluid Dynamics. So you basically model the air filter on the computer and you send a airflow simulation through that filter model. And then the computer model tells you if your filter design is a perfect or can it be improved somewhere. So we really looked at adding specific design elements and radiuses and just to make sure that that filter is as high flowing as possible, just to give that lower energy consumption to the data centers. All right, yeah. And beyond PTC24, are there any other exciting things that we should expect from K&N, global filtration this year? Yeah, absolutely. So there's really two things. So we're designing products, right? So we continue to explore our array of air filters that we have. We do a lot of custom work too, so that's eating up a lot of our time. Besides that, we have some active projects going on within HVAC systems that help improve the sustainability. So not necessarily air filters per se, but products that complement air filters. So just keep an eye on our website and press releases. So we'll definitely tell more about that in the coming year. And then besides that, we'll be exhibiting a bunch of shows this year. So I think the next one is New York, DC New York. But we'll always announce those on LinkedIn and get on our website, so definitely keep an eye on that. Yeah, definitely keep an eye on so much head for K&N, global filtration. But here at PTC, I mean the word on the street here, the word on the island here, that everyone is talking about is this big party that we're expecting tomorrow night from you guys. It's on a rooftop, Rebel on the rooftop, I believe is the name. So it's not to be missed. So if you are here in Honolulu for PTC 24, be sure to catch this Rebel on the Rooftop event tomorrow night. Bonnie, tell viewers a little bit more about it. Yeah, so we have a party on Tuesday. It's from six to nine. It's at the Tommy Bahama restaurant and bar on the rooftop. There's going to be live music, food, drinks, giveaways. So definitely come check it out. So you can RSVP through a scanning a QR code by the coffee stand or just talk to one of us and we'll hook you up. So that's going to be a lot of fun and everyone's looking forward to it. Yeah. So if you're here at PTC 24, be sure to stop by the coffee stand inside the PTC hub, which K&N is also sponsoring here at the conference and scan the QR code so that you can get into the biggest party of PTC 24, Rebel on the Rooftop tomorrow night at Tommy Bahama, a global brand, Tommy Bahama aligned with K&N, also a global brand. We have DJ Jem live and exciting announcements coming from your team at the event and VIP gifts I heard, right? Oh, yeah. Yeah, absolutely. Yeah. Yeah. So be sure to check that out. Yos, thank you so much for joining us here on JSATV. Is there anything else you wanted to add today? Yeah, I want to say definitely thank you very much to Jay's Day and anyone who's at PTC, come check out our booth and yeah, we can definitely chat a little bit more about the air filtration products and the data center industry as a whole. Great. Yes. Thanks, Yos. And thank you viewers. Stay curious, stay connected and happy networking.