Upload

Loading...

Charlene Li, co-author of Groundswell, and the future of search at SES San Jose 2009

1,180

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Aug 21, 2009

Charlene Li, Altimeter Group (altimetergroup.com) and co-author of Groundswell, delivers keynote address on future of search at SES San Jose 2009 and speaks to the audience about CitySearch partnering with Facebook. Pattie Simone, Womenentrepreneur.com and founder of WomenCentric.net http://www.womencentric.net, adds commentary about Charlene's keynote. Pattie says companies are still reticent about giving up control in the social media space and should instead be encouraging use of this medium. Charlene says companies must create relationships with users of the social media space in order to foster more trust and authenticity. Lisa Buyer, The Buyer Group, (thebuyergroup.com) also chimes in with her client case study and how her firm created relationships of value for their client using social media tools such as Facebook, YouTube and Twitter. Charlene also describes the "pyramid," which outlines the types of people you are marketing to, in particular, those who are sharing the content you are providing to them. Charlene also says companies need to start at the bottom and reach out to those who are consuming and absorbing your content and take the first step of sharing it with those consumers, which in turn builds a stronger foundation to market your product.

Learn more about the next SES conference:

http://www.searchenginestrategies.com

Loading...

Advertisement
When autoplay is enabled, a suggested video will automatically play next.

Up Next


Sign in to add this to Watch Later

Add to