 Alright, so today the focus is on website redesign planning and process the work before the work. So your organization is beginning to think about doing a website redesign or maybe in the early stages of website redesign. And this is to help you provide help you get kind of like a framework for some of the foundational work you can do. Even before you start the process formally. If you are doing this before you know you you go into an RFP it'll help your RFP be much more focused. The the idea is that there's a lot of groundwork that you can and should do before you actually quote start to the redesign process. So this is what we'll get into today. But very briefly, a little bit about Parsons TKO, even though we're talking about the website today we see ourselves as using the idea of engagement architecture that holistically addresses your higher outreach platform and how you engage with your audiences. So again we'll be focusing on the website as one of those touchpoints one of those ways that you engage your audiences but as you'll see throughout we'll kind of talk about how that relates to different, you know, other platforms in your engagement architecture and other people and processes. All right, so what are the elements of success and sort of foundational things that you can do to make sure that your website redesign project goes well. So there's kind of focus on four, four areas either, and any of which could be its own kind of in depth process but we'll kind of touch on try to touch on all of them. So the first is gather your people. So websites. Website redesign is a tremendous opportunity to get people together and and start to build a community of consensus and build a community of strategic input across organizational silos so as you're starting to think about the website think about people, you know, who should be involved, and it's going to pay off in a lot of different respects. The second element is trying to get really clear about your goals of your audiences and the interactions your site needs to support to help you define those goals, or to help you meet those goals. So what are the elements people when they are undergoing a website redesign I think okay well what's how is it going to look different what are the new features going to be, you know, how or what content, what content can we get rid of, kind of get you have to go back to basics of what you're trying to do who you're trying to reach and how they're going to interact with you. So the first step is organizing your content that again we've done, we've done other webinars on taxonomies and information architecture content organization and content planning is a huge part. But you can start to kind of get a handle on what you need from content in your redesign. I don't want to run this briefly at the end but planning for integrated engagement. Again, one of the, one of the challenges we see organizations facing when they do website redesign is a lot of time. The website redesign can suck up a lot of the oxygen and sort of leave other engagement, other aspects of your engagement architecture. You know, either leaving to the wayside, or, you know, not really give them room. But you know you need to think your website is one of the many tools that you have at your disposal for engaging your audiences. So you want to be thinking well how are we going to be using email moving forward how we're going to be using our CRM moving forward if you have an events system volunteer systems donations etc. All are the all of these pieces relate to the website and really planning for those holistically is going to benefit you in the long run. Okay, so just another another point on that before we get into the website redesign process. And that your website is just one part of your engagement architecture we have this graphic that we like to show that really puts your audiences at the center, because you are trying to deepen engagement with specific types of audiences but also individuals. And it is one way of communicating and engaging with those individuals, but it is one of many, right so it is, you know, people find you through search, they engage with you on social media they come to your events, you email them from a list or from many lists and to facilitate lots of different types of interactions and engagements. So as you are thinking of your website redesign, you really think through the other platforms that are part of your engagement architecture. The people that are involved. And, you know, often we are working with people in the communications team, or, you know, communications or marketing or outreach, who suit or have traditionally had like ownership of the website. It's really an opportunity to really think across organizational silos and say okay how are we engaging with our audiences across the board, and what role does the website play in that. And then also looking through the processes that are involved in in running the website creating content for the website syncing content for the website up with email syncing it up with social promotions etc. So that does not exist in the vacuum, and it's kind of thing you get a nice new car you got to run it you got to maintain it. You got to make sure that people know how to drive it and things like that. So just pulling the pulling the lens out a little bit there. All right so step one gathering your people. I'm going to talk about some principles for gathering people not going to spend a lot of time on this, but just some helpful tips and ideas for the, the, the people part of the process. I'm thinking about who are your project champions who is, you know here who has a clear vision for the site. Investment in the site. Someone who is going to do the legwork of facilitating and gathering internal feedback and really champion champion the site. The best site redesigns go well because they have a really strong internal champion who cares about the big picture vision for the website understands that it is a means to an end, and also can provide kind of leadership and connection to other leaders senior executives in the organization to really say, here's why the website's important here's what it's helping us do. You know you need a project champion, you do want to involve lots of people but you want a champion or champion some small core group of people that are really going to to push the process forward. Let's talk about how you're involving folks across your organization. Again, you know it depending on what what department or silo within your organization the website officially falls under. It represents your organization and it should represent the strategic goals of your organization that are going to be across multiple, you know across all all departments, all, you know, units of your organization. This is your time to begin building a community of consensus. So really getting to a sense of what, what people need the website to do. And I kind of break them, those, those ideas out into two categories here on the right, because a lot of times what you're going to get if you go around and say well redesign the website people say oh it's disorganized I don't like the colors. The pages are too busy. There's, those are kind of like feedback on the experience of the website, and I have that sort of at the bottom here feedback on the anecdotal experience of like oh it's hard to use I can find stuff or I don't like the design I don't like that color. It's hard to enter content into the system, etc. Those are all useful pieces of information, and you want to, you want to be open to those and collect those. But more foundationally you want people to provide input on the strategy for the website, the audience audiences for the website, the goals of the website what key engagement experiences does the website need to facilitate. Those are all points that we'll get into in the next sections, but really thinking about involving people not just as, you know, checking the list of like what don't you like about the site, what do you want the new site to do. Because you'll, you'll get a lot of the same answers it needs to be better organized needs to look nicer needs to feel more modern right you'll get a lot of those kind of surface answers which are relevant but don't really get to the heart of, you know what your website is for, how it can help your organization as a whole, as well as the individual, you know individuals and groups in your organization. So that's a that's a good kind of first step is making sure you have the right people involved in the process. So defining goals audiences and interactions so this is a really big topic will kind of scratch the surface on this on this a little bit here, and know that there are a lot deeper processes processes that you can go into here but this should help you get going to really get a sense of what your site is for. And depending on where you know where your organization is. Some of these might already be defined. Some of these might need refining some of these, you know maybe aren't clearly articulated anywhere or different people in the organization have different perspectives on on these things but what you're trying to do is kind of create a consensus foundation for you know who are the audiences that your organization is trying to engage with an influence and what are your goals or answer for influencing them. I don't think, or you know, I assume that most people on the call are not in the business of generating ad revenue from their websites so getting people to the site to consume content is not the end goal does a means to an end. So, thinking through who are the people that are engaging with the site or engaging with our organization and what are our goals for them, what do we want them to ultimately do to advance our, our mission. And then on the flip side, thinking about your audience's goals, getting a sense of the actual engagement that your audiences will have with the site, what are they coming to the site or interacting with your organization when in order to do. These are the major touch points where your goals and your audience's goals intersect. So you see that in the nice been diagram here that you know we call these engagement touch points so this is anywhere where your audience has goals and they are interacting with your organizational goals. So you're trying to influence your audiences build affinity with them engage them, and they're coming to you to answer questions to complete specific missions to, to get things done in one form or another. So really understanding what those organizational goals are, and audience goals are going to be really critical to make sure that the website can support those engagement touch points, and just as importantly I'll start to sound like a broken record. The other aspects of your engagement architecture can support that. So, a very common goal is, you know, if an engagement touch point it would be like email sign up. Right, or organizational goal is not to get people to sign up for email, like you're not, you're not getting points for number of email sign ups you have. You have email, you want to use email in order to slowly move audiences along a path of engagement. Overlaps. So, one of the reasons it's really useful to get to audiences is that many of your audiences, maybe some of their goals will intersect or overlap. Some of the content needs will overlap. So what you want to actually do and we'll do an exercise on this in the second is think of like what, what you're trying to do with your audiences and what they're trying to do with you. Some audiences have particular needs that then you'll need to address in specific ways. And many audiences have general needs. So maybe the same piece of content content can serve seven different audiences, you don't necessarily need seven different versions for each audience. But taking a moment to define those audiences and their goals can help you understand where those overlaps exist. All right, I have to have a question here from Alex so by engagement touch points you're referring to touch points on the website like email sign up membership sign up donations etc. Yes, and so engagement touch points in this context we're talking mostly about engagement touch points on the website, but holistically we think of engagement touch points as anywhere your organization is engaging with someone. So that can be engagement touch points on the website. So visiting a webpage, signing up for email. At that point once they've send up for email their engagement touch point will be through email. You can send them emails to donate at which point they have a touch point at email and a touch point at a donation page or donation process. So that's another place where you can touch you from social. That's another place where they're having an engagement with you. So yeah, while we're focusing mostly on engagement touch points on the website here. We think of it more more holistically in terms of all the different ways that that you interact with your audiences. I'll emphasize one more point about that is that a lot of times with organizations you have, you have engagement touch points that actually don't have to do with the website at all right so the more affinity you build, especially with high value audiences. The less likely they're going to just, or the less likely they are just going to need to come to the website to do stuff. The more likely it is that maybe you're on the phone with somebody or you're emailing them directly or you have a program lead that has a close relationship with them that's reaching out directly and saying, hey come to this event or please forward this policy brief to your staff. So capturing those types of interactions and engagement touch points is really critical, because your website is. It's, it's a, again, it's a vehicle, and often it doesn't know as much about who's there who's visiting it and what they're trying to do. You're trying to get to that point where you have like direct contact with someone that's why email sign ups are so critical. Once you have someone's email address and say, and they say, hey, send me emails, then you can really start developing a deeper more focused relationship. All right, so we're going to do, we're going to do two exercises. And to talk about organizational goals and audience goals and this is actually a screenshot from one of the workshops that we run, where we kind of really dive in deep and break down and explore these different aspects of a site. So if people want to write right on paper piece of paper or submit to put put their ideas in chat. I want you to take a second to think about your audiences, and what you want them to ultimately do. So what your organization needs your audience to do in order to advance your mission. So in the in the structure of we need an audience to blank to do something specifically. So I have two different examples here from two different types of organizations. So the first one is we need policymakers to implement our policy recommendations and to publicly advocate for policy recommendations. Again this is high level organizational goal. There are ways that you can push policymakers along or support them in that, but those are not the end goals right you target policymakers because you want them to implement policy. So from another type of organization, we have we need parents to improve the mental health of their children and advocate for mental health and their schools and communities. So, this is a mental health organization that is trying to improve mental health in across the board or maybe specifically in children but they're saying hey, we need parents to play an active role in improving mental health and mental health outcomes. So it's great to take for you to take just a few minutes to write down a couple examples here and any any volunteers that would like to throw throw an example and chat that would be great. We can have a couple examples in there as well pause for just a second, or a minute or two, and also feel free to put in chat if there are any questions about this. Awesome kind of got a couple examples in the chat. So I'll address these so one from from will is, we need fund holders to identify and invest in projects are nonprofit partners are undertaking to improve the community. Great. Yeah, so fund holders as an audience and investing in projects that are nonprofit partners are undertaking. So that that is the ultimate organizational, or one of the ultimate organizational goals, getting fund holders to invest in projects. And that can be supported by lots of different types of content and lots of different types of, you know, interaction on and offline. So that's that's great. We need community health center staff to attend our trainings to improve their service to patients. Right. Yep. So, you know, community health center staff, we want them to improve their service to patients, right we want better, you know, service to patients at community health centers. And one of the ways we do that is by getting you providing training so I would say that training would be like an offering that you are providing in order to, you know, you know, improve service. We need donors to be able to find nonprofit information easily. So, yeah, Suzanne, that's, that's a great point so you're, you know, if your target audience is donors, we need them to find the nonprofit information more easily, so that they can donate, right. You know, and maybe also find other ways to engage with a nonprofit. We need local government officials to acknowledge policy recommendations we've made and commit to discussing them with community stakeholders. Stefan that's a great example. Stefan is with ptko. So, great, great, great example, because that that also talks about the interlap with with with multiple audiences. So local government officials would be one audience, and other communities stakeholders. So, saying hey, if we're trying to advance policy that's going to actually cover different audiences we need government, you know, officials to come out and support and acknowledge them and engage them with community stakeholders. And maybe those different audiences have somewhat different needs, or some of different levels of connection with your organization for how you actually go about doing that. We need manufacturers to identify the areas of improvement in their technology or identify new technology. Great, yeah, so a lot of times it can be an educational goal, right, if we want to make we're targeting manufacturers, and we're saying they need to improve their technology, or to get new technologies so they need to understand what those technologies are, how they can better serve them. Okay, great examples. All right, we're going to flip this on the other on the other side. So now we're going to be thinking about the website. Actually I'll go back to the previous one. Again, you see that we didn't get into website specifics here we're really talking about what we want audiences to do and what you're going to want to do is first make sure you know who your audiences are, which can be its own exercise if you want audiences to find and then generate these list of goals. What do we ultimately want to help them do. And then you can say, Okay, well where do we need to help them do that, and where can we improve how we help them do that. So that's one angle to take on this. And then the other is thinking about it from what the website needs to help people do. And this again is what website focus but again think about how this relates to the other tools that you're disposal. So the the exercise here is the website should help a particular audience do or achieve a goal with blank with what type of content, or engagement. So this is really, I think the example from before was providing trainings to, to community health center staff. So the website should help community center staff improve their levels of service by providing trainings, and that can be one of many types of content or engagement. So again, we'll kind of go with that same example of kind of a policy organization and mental health organization. So for example here the website should help policy staffers communicate policy recommendations to policymakers with consumable policy briefs and access to experts. So you'll see here we kind of did a little bit of delineation between what is commonly an audience for policymakers to really think you're okay well who are the decision makers and the vocal sort of public mouthpieces of policy versus the staffers who are doing a lot of the lead work. So again the website needs to help those people, right because we want those policy staffers. We want policymakers to go out there and implement policy and to speak for policy. So what do we need to do, when what did they need in order to do that. Next example, the website should help parents provide activities for mental health to their kids with easy to implement activities advanced search and topic pages. So this is, again, going back to the previous example of we need parents to improve the mental health of their children. So the website should help them by providing activities that they can do. So that can be activity pages that could be advanced search as an engagement touch point right and a lot of times if you go to a site where there's lots of options you're going to go to that search box. That needs to work well topic pages right how do I help a child who's struggling with anxiety, right, a topic page that's like about helping kids with anxiety, lots of tools lots of stuff is an engagement touch point. So again, I'll, I'll pause here and let, let you take a minute to come up with some ideas for your for your own organization and put them in the chat. I also feel free to put it in the chat if you have questions about this framework and how it differs from the previous framework. Yeah, so Alex put a great example in here the website should help health center staff improve patient care by making it easy to find relevant trainings. For example, provide, I think we might be missing an audience in this one provide blank with content papers and presentations and resources, resources such as a STM standards. So I think I think with that, with that example, we want to know kind of what who the audience is. And, you know what, what, ultimately we are trying to help them, help them do with that with that content are they trying to, you know, learn about new standards. Like maybe this one is a continuation of the other one so if they're trying to understand new technologies. We need to make sure that we can provide resources. Alright and read says the website should help people with lupus audience find the resources they need with clear navigation and content surfacing. Yeah, so the websites should help. You know particular audience people that have lupus with resources they need, and the way that you do that is clear navigation and content surfacing. Yeah, that's great and I think that's that's another area where you can. We'll talk about content here in a little bit but we really want to dig in about resources and what types of resources you have, and how those are categorized, because that's, you know, any of these you could really dive in, dive in and explore. And Bonnie, the website should help military chaplains become aware of moral injury with targeted videos on this topic. Great. All right so the website military chaplains is the, the audience. You have a kind of a specific educational goal in mind so learn about moral injury and then content or an engagement touch point that would support it. These are quick examples of this you'd obviously you know with a particular audience you'll have multiple goals. And for each of those goals you'll have multiple ways that you can engage people. And then what you want to be doing for, you know, as you do this is sort of grouping similar goals together, grouping similar types of content together, and seeing how those conserve multiple audiences. So the website seven the website should help policymakers find exactly the content they need to help their directors representatives set their agendas with curated outputs of content explicitly to their interest and easy ways to get in touch with some with us for support. Excellent. Yeah, so the website helps needs to help policymakers get the content they need to help their directors set agendas. And the way that we can do that is curated outputs of content that means that if you're a policy staff are interested in a particular topic or particular issue, you're getting the content that's going to help you. So that's curated outputs. Easy ways to get in touch with us for support and planning public events so curated content that's relevant to that particular audience this issue. Get in touch. So, hey, if I'm interested in issue who do I need to talk with at the organization, and then idea about planning public events, what are the things that they can do specifically that can be helpful. The website should help connect donors to nonprofits with advanced search links to party websites photos and impact statements. Fantastic. Yeah, that really gets that starts to get really detailed about the specific touch points and what needs to be there. A lot of times this can help really round out your your RFP or your definition of requirements to say, hey, when we talk about nonprofits, these are the things that that matter these are the things that audiences are going to be looking for. The website should help nonprofits apply for grants to support their missions. Yes, with an easy grant application interface and info on grant requirements. Yes, fantastic. This is a great example of a really, a really clear use case that targets a specific audience. You see that with the combination of Suzanne and and and statements there that thinking about nonprofits, right, and how that audience, that audience or service area is modeled, so that you can say okay nonprofits we need to know this information about nonprofits. The audiences need to be able to find that information about nonprofits, nonprofits need to find this information about another offering that we have. We really start to build out all of the different content that that is required and then as well, you know kind of how that relates to each other. Yeah, so those are really good examples of these are these are all great. Really, really good examples of what we will we talk about with audience goals and organizational goals. We like to start here. We recommend starting at kind of at this point because a lot of times, especially if you've inherited a legacy site, there might be a lot of content there that is there because of your kind of historical it's been there it's always been there that's always how we've done it. Someone wanted this up there and so now it's there. So it's useful to look at content on a site and we'll talk about that in a second but we do like to sort of step back and say, what is this website actually for. What are we trying to achieve with the website. What are audiences need, and then those overlapping points that okay that's where we need to focus our attention and energy. Awesome. Okay. So, taking it from here so where, where do you go with this. Obviously we just did a couple of examples. You want to think about have you covered all your audiences. So, like I said that that those screenshots that we have we're from the way that we kind of facilitate these types of workshops using a site called Miro kind of a great collaborative brainstorming tool. But you want to use that to make sure that you've identified all of your audiences and their needs. Your organization's goals have audiences that can target. So, you know, again, this is where building that community of consensus and input can really help so you're you're not just getting communication standpoint, you know perspective you're getting communications and fundraising and programming and service policy, you know what whatever the individual parts of your organization are. You're getting that consensus and that input about what what the goals are. Another thing that you can do that you should be on the lookout for is you do these exercises are, you know, are there any unmet goals in your current site. So if you have your list of organizational goals, you have your list of what your audiences are coming to the site to do. Okay, okay, well, oh, we don't actually have that covered here, or this thing advanced search came up a lot. And our advanced search, you can look at analytics and go, Oh, no one uses it, or you could just know anecdotally that it doesn't actually give you the results that you want in your audiences need. So, be on the lookout for for areas where you're not meeting those goals. So you can be able to look out for overlaps and content and engagement touch points. So thinking, you know, some content might be able to be consolidated. Can any content be represented to serve different audiences at the same time. And that's particularly with, you know, heavier denser content, having having it in multiple forms can be useful for different audiences so you might have a page that has the download of the full report or policy brief or whatever longer deeper document, but you might have bulleted explainers or infographics or short videos that can condense the key points of that same information or content to audiences that are not looking for the really, the really deep dive. So, these are some sort of next steps that you can take with those explorations. All right. All right, great. So we'll talk about a little bit about organizing your content. So, what we had focused on a second ago was goals, organizations goals, your audiences goals, what, and what engagement touch points happen over are important to that. When people come to their website to your website, they're going to see content, probably a lot of content. And some of that content is absolutely critical, right? Who are you? What is your organization all about? What are you doing? What have you done? What do you want your audiences to do with this content that you have? And how you evaluate and organize your content is going to be key and making sure that your messaging is clear and compelling and that it's sort of leading people in the right directions. And as you're starting to think about redesigning your website, here are a couple of things to keep in mind. This is a fantastic time to update or create your organizational taxonomy and we'll explore that a little bit in a minute and we've done other webinars about taxonomy and send some other resources around there. Basically, how do you categorize your stuff in a way that makes sense to external users so that they can find and engage with the parts of your organization that matter to them? This is another time to define or refine your content types. What are all the different ways that we present content on the website? Do we do reports? Do we do memos? Do we do report memos? Memo briefs, right? Especially when you get in the policy space, there's lots of different ways that people describe their types of content. This is a good time to get really crisp about what those types of content are and what they serve. Evaluate old content. Cleaning house, right? If you have a lot of outstanding legacy content, you can look at it and go, okay, what of this do we need to bring it over? What do we need to keep? How much time and effort are we going to put into migrating and sprucing up the content? There are a lot of ways that you want to look at what you have and not necessarily think, oh, we have to bring everything over. Everything needs to look the same. If you have too much any redesign you're going to do, you might remove some content, consolidate some content. Some content, you know, even if you have a lot of really great new design and wisdom features, you're not necessarily going to put that on every single piece of content from your old site. So take the chance to evaluate old content. And then finally identify new opportunities. I'm going to just quickly touch on taxonomy again because we have a whole other webinar that we've done on this. It's near and dear to our hearts. But thinking about taxonomy is the way that you classify your stuff, your organization stuff. So it's a system for your content, your audiences and your data that allows you to strategically use them across channels and systems. For instance, you know, mental health, let's say anxiety. That's a topic or an issue that you can use on your website that you could use an email that you can use in your social media strategy that you could use in your search engine optimization strategy. And, you know, the more that you can define those and get them clear the better each piece of the puzzle is going to work. So one of the one of the deeper exercises we do when we're doing kind of website prebuild workshops is finding all those taxonomies so that you can better organize the content for your site, either through the site structure so the information architecture or tags or topics or different categories. So this is what we'll do will pull up a site from. I think I saw CJ CJJC.org pull that up. One second. And what you can do after this exercises pull up your site. Think about the different places that you might find categories. So we're going to pull up this site CJJC.org. All right. Awesome. Thank you. All right. So, when I, when we talk about taxonomies and organization of content, what one of the first things that that we recommend doing is kind of going through your, your top level navigation and seeing how you currently organize it. So, I see our work housing land and development, immigrant rights, organizing history rights based services civic engagement. So I see that, you know, housing land and development could be a topic immigrant rights could be a topic so maybe we have like an issue areas kind of taxonomy where if someone cares about immigrant rights. If we define that as a taxonomy we can say here's all of our content on immigrant rights, sign up for emails on immigrant rights and then you know about that in your system, same for housing land and development. I see rights based services. I see Oakland tenant services San Francisco tenant services immigrant rights services. And this is an area where I would wonder okay are there. Are there other rights based services is you know are you know are there multiple examples of this that then could be sort of elevated to a taxonomy. I see publications so reports blog so that's that search Australia line for me between taxonomies and and content types. So this is the stuff that we put out there. So you can say oh we put out reports on housing land and development we put out reports on immigrant rights. We do blog posts about our rights based services. I see the header here I see displacement. And you know is displacement a topic, or is that kind of part part of housing land and development. So what you can do is sort of go through kind of scan the top level and see okay how do we categorize our work. How are people looking for us. And another great way is to get a better sense of your organization's taxonomy is to go to specific pieces of content so I'm going to click on the reports button here. And pull up an annual report. Alright so annual report might not be the best example for my purposes here because it's probably going to cover pretty much everything the organization does I'm going to pull the blog post. So an exercise that you can do is take a piece of content like a blog post and think of all of the labels that you could use to to identify this that that users might be interested in. So Oakland right my my care specifically about Oakland might care specifically about gentrification, I might care specifically about articles that Maria poble. And then you can kind of go through so those are some of the high level things I see just from the headlines. I see, you know, affordable units. I see East Oakland I see Oakland Mayor, right. So, these are all things that are metadata or taxonomies around this particular piece of content that people might be interested in knowing more about. So that's an exercise that you can do to really get a sense of how are we going to categorize all this content. So depending on where your organization is you might already have like a really kind of clear taxonomy in place. But that's something that you really want to think about and think about it from the standpoint of not just what the categories on your website are going to be the sections of your website. But also, how do we keep people engaged, like what what are things that people want to stay engaged around. Alright, so thank you for that volunteer. All right. All right. And then just just on that point taxonomy on your site and beyond so the taxonomy would be like a category so like topics topics or issue areas or service areas, and then a particular term. topics you could have a term like recycling or displacement might be a topic and then you can think okay well how do people engage with that on the website. How do they engage with it over email. When you use taxonomies that you can get a lot of good data about them so how many people are engaging on a particular topic. How many people are coming to that topic page. So that information and Google Analytics. If you model that in your CRM you can say, Oh, here are all the people who care about. In this example recycling or about displacement. So then you can reach out to them with email or with phone calls depending on their, there are other attributes. So taxonomy really works across the board. Okay, I'm going to kind of go kind of quickly through these other pieces. So we have some time for questions. It's a great time to refine your content types. So really, really sort of teasing apart what are the key types of content that the website presents, and what are the purposes of that content. So, you know, events blog posts announcements policy briefs activities or activity kits. Take stock of the content that you produce, and really think about what purpose it serves for your audiences. So does it meet their needs. So what purposes does it serve for you advancing your organization's mission. Sometimes that answer will be very cut and dried and clear and compelling other cases for other types of content might be Oh well we just always have done this. So explore those and think of, you know, what are the ways that you can improve that content. Improve the organization of that content, maybe combine things this happens sometimes with really large policy organizations, where there's maybe five different ways of saying memo or policy brief and there's lots of distinctions that are maybe not as important or important to outside audiences as they might be internally. So that's the last point I'll make there is, as you're doing this remember that a lot of times, the organization, your sites website, and the content that's presented the nomenclature that you use is reflective of your internal organization. It's your, your org chart, the way that you see the world the way that you categorize your work, and take the time to think about, if you're, if your audiences actually know that model, or be care about that model. Right. If I'm, if I'm looking for mental health resources about anxiety and children, I might not care that you have an anxiety department, right that goes through an anxiety subcommittee that's part of this other committee. I don't care about that right that that's how you get the work done I probably don't care. I want to know, I have a, I need a video to help me understand how I can explain anxiety to my seven year old. So really going through that exercise. I think things and again we'll send this around after the, after the webinar, thinking about does it serve a purpose doesn't need to be migrated, can we improve the content analytics is your friend here, you can go back into analytics and see what type of traffic or engagement that content is going is has historically received and that can be a good data point. If you want to apply new opportunities, are there gaps in content organization that you should fill their content that you just don't have that people need. Taking time to think about content operations, this whole whole other subject we will have time to get into here today obviously but how do you actually get to the content done. You can see both content, write it, edit it publish it, take care of it, etc. As you're thinking about the new site you really going to want to think about your the operations of how content is produced. All right, and then finally, again, started with this and with this planning for that integrated engagement the website is one piece of the puzzle. You want to be taking the time to think about how you're going to be getting visitors to the site, how you're going to convert and capture those visitors. So through a donation through an advocacy ask through an email sign up. What does that look like. And then how will you nurture sustain and deepen those relationships with groups and with individual contacts right. The main goal website is to get that email to get something where you can create that more direct connection. And then what are the other platforms, processes and people that are going to be required to achieve all those things. All right, so that was a lot in a short amount of time. Time for questions now if you have questions and want to throw them in the chat I would be happy to address them. And yeah I see Lisa has put in the chat, the website Miro, which we use and love it's a really great collaborative tool for brainstorming documenting. It's great for distributed remote work, because people can get in and basically have the equivalent of like a giant whiteboard with sticky notes. And Mickey sent put a link to our taxonomy webinar recording where go into a lot more depth about what taxonomy means. So I hope I hope that that is helpful kind of overview of some of the key things that you should be thinking about before you really start the your redesign process. Again the more that you can think about that before you before you really start before you, you know, start talking to developers or designers or we're building firms or or any anything of that nature, the better you're going to be to the close you're going to be to be able to articulate what you need and how they can help you get there. So with that, I will just pause and see if there are any, any questions. We'll send around the recording afterwards. If you'd like to talk more with me. You can find me on LinkedIn, we can email email me you can email any of us here at ptko, and we're happy to talk with you. We do more in depth workshops with organizations that go into all of these steps and help you really kind of get a game plan for your website redesign. So happy to talk with you about this as well. Thanks again for joining us so we'll stick around for a second if we have questions.