The National Speakers Association (NSA) Changed Its Name & Brand To PLATFORM





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Published on Jul 2, 2014


The National Speakers Association Changed Its Name & Brand To PLATFORM - What Do You Think?

Why Rebrand to PLATFORM?
For the past several years, NSA's leadership has been tracking the expanding scope and transformation of the speaking profession. What became clear is that speaking businesses/careers have clearly expanded to include broader delivery and business models. While the speaking profession has been constantly evolving since NSA was founded in 1973, the rate of change in recent years has outpaced the evolution of the organization. It was clear we needed to make a number of changes to stay relevant as the speaking profession's premier association. After a great deal of research, planning and market testing, we are excited to announce an innovative new brand for the speaking profession: PLATFORM.

While much has changed since the beginnings of NSA, what has not changed in the last 41 years is the purpose of our association — to be the leading source for community, education and entrepreneurial business knowledge in the speaking profession. Our leadership also realizes that what has gotten us to this point of success is our unique culture of caring, sharing and building a bigger pie. This hasn't — and won't — change. These values will continue to comprise the core of the PLATFORM brand.

Speaking is the core of this new identity; it's the foundation of the profession we serve and is the basis of how we will continue to serve members and their customers. We're committed to helping speakers develop their speaking careers and elevate their business to new levels of success. We are excited to help professional communicators inform, influence and inspire audiences and our goal is to do the same for our members.

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