 One of the reasons that people don't put content out there consistently is due to the fear of judgment What if you get the facts wrong? What if you have a typo or grammatical error in your writing? What if you don't sound as eloquent as you wish you did? What if later you change your opinions? So I mean all those fears and concerns are valid. It's true. You might get the facts wrong You might sound stupid. You might have accidentally offend the whole group of people That's true. So what do you do? So if you could just stop should you wait until you are perfectly knowledgeable about everything and you will never change your opinions because You've learned everything there is to know And then put stuff out there Good luck. He will be waiting until the end of eternity, which is never Okay, so of course as I phrase it like that you realize wow, it is really silly to Wait until I'm ready because that means I will have stopped learning right Getting the facts wrong. Well, by the way evidence keeps changing and I mean, we know if we if you follow any kind of dieting and nutrition, you know that You know every few years something that used to be really super healthy is now bad for you Or something that used to be bad for you is not so bad for you anymore Facts change. I mean, that's just one field in your nutrition, which is relevant to to every ball Let's see, but what about other things? I mean in business, right some things that used to be Popular are now not so popular. I'm sure some things that are, you know, not seen as The good things to do will be popular later. I don't know things will keep changing and So if you wait until facts are static and you're not just static Before you put stuff out there, you won't put stuff out there and Therefore you won't grow an audience and it will be hard to grow a business By the way, I'm trying something different today. Have you noticed anything different today about about if you've watched my other videos? Well, I'll give you I'll give it to you. I'm not wearing my earpiece My earpiece is right here and I decided I'm just trying out the the microphone for my That's part of my webcam So those of you who have watched my other videos compare the two compare a previous video Or I've been wearing these things and and compare this one and let me know if how the audio is And if I should do it like this or if I should put on my my earphones again and and record it that way Okay, so a couple of things about dealing with judgment a couple ways a couple things that might be helpful for you one is The the thing that we've all heard which is You are a much harsher critic of yourself Than your audience will ever be Truly all the self judgments and inner criticism. What if I get the facts wrong? What if I change my opinion? What if I sound stupid? What if I have typos and grammatical errors? What if there was a perfect client that was reading or watching my thing and because of my thing they decided not to work with me anymore? Yeah, by the way, all those things have happened to me And I'm still here and I'm still me and not just me. I know this is gonna sound like a ridiculous example but Who is the president of my country? okay, I even The one of the most pathological liars ever to put you know put it to run my country is An office today. Everybody agrees that he he's if you're a Democrat He's a pathological liar. If you're a Republican. He just is very, you know loose loose with his with what he says I mean, however you want to say it. He is Whatever things that he says is often not tied even to verifiable fact today Let alone something that's obscure. No, no, people can easily look it up and go wait. He didn't he just said that That's not true, but he's in power. He's has the highest office in the world Okay, people love him. No, not certain people but many people love him. Okay, and So okay, so just using that silly example, I have just proven to you that facts don't matter When it comes to building an audience now, of course truth matters Obviously Truth is you know, I believe I believe in two things truth and love Let's flip it around love first and then truth. Okay, let's for example read the Bible from a point point of view of love All right, and then and then we might get it right Love then truth but truth of obviously not what I'm what I'm just giving you a an extreme example is that if If you don't care if you're even someone like Trump who doesn't care about facts You just create he creates lots of content lots of speeches lots of Whatever over the years and he has a huge audience. We love him. Absolutely now again That's not my example and that's not my my model or hero by any means, but that's an anti hero That's an anti example of guys if even he can do it, right? Then why should we be afraid of facts? We why should we be afraid of getting trained to getting the truth wrong and again back to that silly example? He rambles all the time and says randoms and I ramble all the time, too And here you are watching me. I have an audience that yes, you might leave after this, but I still I still so bottom line Forget trying to get facts right Do your best, but don't let it stop you from writing or from making videos Just say what it's true now. Honestly, honestly, honestly, honestly You've got to get this into your head. Just say what you feel is right and true now That's authenticity authenticity is this is what I believe. This is how I'm living This is what I've been telling my clients. This is what I am basing my reality on right now and yes if I Learned something new if I learned that I was not right. I will tell you I will tell you know what? I learned something I used to really advocate for this and this and this and I realized that I was wrong and What is this here's what I advocate for instead and yes, you will always lose people You will always no matter what you do no matter if you are the most brilliant writer You make the most amazing videos you send out the best email newsletters. You're always going to get unsubscribed always Doesn't matter It's not you. It's them. Okay, or it's just not the right time for them to be following you for whatever reason So don't be afraid of losing people you're gonna lose people all the time But here's the thing here's and this this may this may be a revelation for you We are not trying to keep people forever Okay, it's part of our audience you're going to lose people all the time and you're going to gain people all the time if You keep creating if you keep distributing your content You're gonna gain people all the time you're gonna lose people all the time some of the people you lost will come back to you after a few years Some of the people you thought were your big fan biggest fans They're gonna hear Smith's hear something and they're gonna you're gonna lose them forever You don't know and so you've got to just not worry about that because it's too much to worry about So what did what is your job? Your job is not to be concerned if you are right if you sound smart if you are You know writing without typos if you're speaking without stumbles That's not your job your job as an authentic business creator as an authentic audience builder is To show up and be true and be loving Let's put that show up and be loving and be true and that's it and that's it And you show up consistently with love and with with truth as you understand truth to be right now Knowing that may be your understanding will grow and evolve That's your job. That's it Not worried about if people are gonna like it love it hate it lose people Doesn't matter doesn't matter people the most perfect client ever in the whole world who will make your entire business Well, here one thing you say and said no, I'm not gonna work with you. I'm sure I have lost plenty of people like that I'm sure in Fact I've even heard you know and then sometimes they come back and go my god You're still making videos. You're still writing well now. I now I finally get what you're saying, okay? it's it's be in it for the long haul and Don't worry about the loss of people. You know whether you'll gain enough people just show up Okay, that's your job It's your audience's job to tell you whether something you said was Resident or something you wrote was life-changing or not If something you wrote or or or recorded was not helpful Here's what's gonna happen No, you're not gonna get a bunch of negative comments ago. You are stupid This is the truth and you and no, that's not what happens What happens is that you just won't hear from anybody what happens is that you just won't get any comments You get won't get any likes or maybe you get fewer than usual That's what happens when you choose a topic. That's not as interesting for your audience It's actually I've said this in other videos before it's not The execution of your content. It's the choice of topic. Honestly, that's the biggest part of it Yes, of course if you make a nicer edited video if you are a better speaker of your better writer It does amplify it does amplify Good things, but it's the topic that you choose every day on a daily basis subtopic topic whatever you choose to talk about doesn't matter if you make the biggest mistakes in your grammar or Your students don't sound this eloquent if you've got the right topic for the right audience They're going to respond. That's just the bottom line. That's what I've discovered again and again and again Some of my most eloquent videos were on topics that my audit just goes over my audience's head And they don't like it as much as my usual my other videos It's not you Okay, it's them and it's the topic. That's that's it You just have to show up and go What do I want to talk about today? And maybe you do some planning in advance, but these days I don't even plan in defense actually. I'm I just realized I have been kind of going off the cuff in terms of my topics for for probably half a year now and Upcoming I'm going to be Starting to kind of put together. All right if I had a hundred ideas if I have a hundred ideas that I want to communicate about authentic business and that's it Then I then I die what must those hundred ideas be and I'm going to start Brainstorming that and then kind of put looking at my old stuff and trying to put put together that list of hundred ideas But up to now, I mean really not just for six months for a lot of the time I've just been going like well this week. I feel like talking about this or today I feel like talking about that and then and and here's the other dynamic. Okay one I said Just to recap we said so far you are a much harsher judge Than your audience will ever be and secondly you will always lose people no matter how smart and pretty handsome eloquent Amazing poetic writer you are you will always lose people always always always but if you keep showing up You will always gain people too. Okay, and just not only does it balance out Hopefully if you keep showing up enough and you know how to distribute your content for example through Facebook ads Then you just keep growing over time because you'll just keep losing people gaining more losing some gaining more And just keeps going up gradually over time. Okay, that's that's how it works. Okay, and third point is You won't know Whether or not something is going to work Before you put it out there You can journal all you want you can write on privately all you want but until you publish until you click post You will not know whether something is going to go viral or something is going to be flat Honestly, I am Five years. I've been in business ten years I've been creating content consistently for almost five years now and and as a prolific content creator. I Am still surprised almost every week Wow that thing I thought would do really well People didn't get it. Okay, and then you know something else. I thought well It's because I'm rehashing the same thing. I'm saying the same thing again people loved it I mean, I can't honestly I can I've stopped predicting. I don't know and That's what I hope you will take on as well. Just say I don't know if this is going to do well I just have to put it out there. That's the only way you'll know Just like with a product or service people always ask me George, you think this is going to sell I say I'll give you my personal opinion, but I'm one person and I might not even be your ideal client. I as As I learned more and more marketing I learned one thing Test and If you talk to any smart marketers, they will sell you the same thing all the marketing tactics and strategies and Predictions and forecasts and trends that I've learned. I've learned one thing Experiment that's all I've learned in 10 years. I'm sorry to say I mean, yes, everything else is the details, but the main message you must take home and tattoo on your forehead At least a temporary tattoo Just put a sticker on there Experiment that's all I really know Everything else how to run Facebook ads how to do videos how to write books how to blah blah blah how to get clients All those are details because if you know experiment even that's if that's all one thing, you know, then you are freed up to try everything Everything because something that might work That might totally not work for me might work amazingly for you and something that works amazingly for me might not work for you at all So there is no one single truth. There is no savior for you in marketing None the only savior is the word experiment That's it. Sorry to say There's no one right way in marketing. There isn't not for everybody Because for some people sales funnels work amazingly well and they can do it authentically wonderful keep doing it Some people don't like to be organized like I am and they just do whatever any day every day They just and it works for them. They get lots of clients and for some people obviously doesn't work at all, right? So it's an experiment. That's You can stop watching my videos and reading my articles and stop reading my books and stop taking my courses now okay The rest of everything I will ever say to you is entertainment. That's it Entertainment maybe some inspiration, but the one teaching I have this is to experiment. That's it And those of you who are marketers know what I'm talking about. That's it the better you get as a marketer as Smarter you get as a seller marketer business owner. You realize my god. There's only one thing. There's only experiment And I think that's probably true with any any field, right? The more, you know the more you learn the more you realize you don't know All you know is details But the one thing we know is everybody has their own path Everybody has to test to try out lots of things until they figure it out now Obviously people like me can inspire you and give you some ways to experiment, but that's it so to recap You're only judging yourself to stop judging yourself. How do you stop judging yourself? appreciate, okay Actually, I would love to know I mean there's there are more of you out here who are Who have studied the inner critic than I have I've never studied the inner critic? I've never I know never read articles about it. I just kind of go for my own experience I just make stuff up. Okay, so how did I get over my inner critic? Well, I'll tell you how I do it is I do a practice Many times a day call I call it energy reboot some people by probably call it intentional breathing Some people call it prayer some people call it meditation some people call it mindfulness But I you've seen me do this before if you've seen my other videos I hold my hands my heart. I breathe in love. I breathe out total complete security I breathe in love again. I breathe out joy or playfulness Switching between the two and then you know, I breathe in the virtue. I'm focusing on for the week I I breathe that that out and out of my pores. I breathe that virtue out to you know And then kind of I think about that the upcoming thing that I'm doing for example this video I breathe in, you know that virtue again. I breathe it out into this and into the thing I'm doing I mean, that's that's it. I know I just summarized but that thing that I do It takes me about 10 to 20 seconds and I do it probably twice an hour every waking hour And I've been doing it for years and that helps me a lot. I don't think I have an inner critic anymore I just I think the inner critic has left and like well, I guess you don't listen to us. We're going You but you might have a different way some people Music might help prayer You know therapy You know working with a coach all these things will help get your inner critic out of there But just know that your new critic is just it's it's illusion. I mean if I can help you with a shortcut It's just an illusion and you don't have to listen to it You could replace any time an inner critic thought comes in you just replace it with I am loved. I am The path is perfectly the path is my destiny is perfect. My destiny is secured That's what I mean by total security when I breathe that out It's it's true your destiny it well, that's what I believe and it depends on your worldview But I believe that your destiny I believe if I may that your destiny towards ultimate perfect love wisdom power creativity freedom beauty enjoyment light-heartedness Faith your destiny is secure That's it. So there's nothing you can do to screw it up Nothing I don't care if you commit the biggest heinous crimes in the world God is bigger than that God is way way bigger than that and Your destiny is secure doesn't matter if you're the you make the biggest mistakes and makes mistakes every second of every day Your destiny is still secured God and the angels or whatever you want to call it your higher self. You're well how however you want to call it the universe Will inevitably lead you toward more wisdom love understanding creativity freedom power goodness Beauty joy all the good stuff It's inevitable. So We can relax and we can play that's what so that's what content is for is for you to play to explore to love your audience to Speak the truth that you understand to be true now that some people might resonate with and other people might completely not resonate with That's their job to resonate or not resonate. It's your job to speak It's your job to write. It's your job to share so With that I think that's probably enough for today and I hope this is helpful in some small way The other thing that you'll notice that I don't do I try not to is you know how a lot of video makers say Especially at the beginning of their videos, please share subscribe like comment It makes a means the world to me blah blah blah or they say that the front sometimes they say that the front and the end or Just the end will notice I don't do that I don't tell you to like or well, I sometimes tell you to comment because I'm actually curious what you're gonna say but Because I want to know your opinion, but I never just say comment share like whatever, you know, why I Would rather get fewer reactions, but honest ones than to have you coddle my ego and pressure you to praise me and all And yeah, one thing is psychologically better psychologically healthier not to do that in my opinion But secondly you get better data if you never tell people to subscribe like share comment You just get better or I guess you could say if you always say that then then maybe it's always, you know at certain level But I just think sometimes you might say it in a more winsome way that gets people to like comment And I just don't want to play those games. I want honest reactions I want honest feedback because that is how I will know Which pieces of my content I should do more with Right because that's how you create better and better content over the years Is to always speak for truth always love your audience But you also combine that with Looking at the data and saying well when I talk about this they really love it when I talk about that They don't get it at all So if they don't get it at all, maybe I should try saying a different way if they love this I should keep making more stuff like that because that's my truth also It's it's what I love to say if it's still true for me So Yeah, anyway, that's all I want to say. So please please never like my things Never comment never share unless you actually genuinely Say this is helpful because otherwise I'm going to get false data So anyway, thank you for for that. All right. I'm just going to read out a couple of the comments I appreciate those of you who are able to join me live Linda and Linda this sounds great captain says audio is good enough, but your phones are better This one has back on echoes. Yeah, so Thank you. Yeah Now there's a trade-off. Is it is it significantly bad looking to have this? Okay um, I didn't plug it in yet, but Trading off between the look of this versus the sound, you know the sound of this, right? So I have to I have to think about that. Um And let's see And and Alejandra, thank you says the point is not to be our best or to be liked The point is to serve by sharing meaningful content. Yeah meaningful to you Who knows if it's meaningful to them? It's meaningful to you and of course, it's meaningful to you It's of course going to be meaningful For at least some of your ideal kind ideal, you know audience members right now Yeah, um Okay Uh, Alejandra says To te test operate test an exit. That's cool. I like that um Nice All right. Well, thanks. Thanks for all of you who are joining me live here captain Christa Alejandra Jane Gojren Kelsey Melanie Paolo Jerry Nina Miriam Linda So thank you all so much. Those are the ones I'm able to see right here. Anyway, so all right Go for it. You know what to do next? Show up Know that it's just Content is just like life. It's just a chance to explore and to love and to Express what you feel is the truth because that just Strengthens that the positivity of that idea strengthens the energy of the idea so it can help other people as well All right. Go for it. Be well