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National Market Traders Federation on BBC Breakfast

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Uploaded on Nov 23, 2010

The National Market Traders Federation instructed VP Communications to launch the first-ever national training programme for market traders, called NMTF First. As well as securing a number of high profile pieces of national and regional newspaper coverage, VP also secured three broadcast slots on BBC Breakfast (at 0650, 0750 and 0850) on 23 Nov 2010. Joe Harrison, Chief Executive of the NMTF was interviewed during the first two live broadcasts (0750 being breakfast TV prime time).

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