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Uploaded on Apr 25, 2010
The Evolution of Storytelling -
One of the inventors of the Alternate Reality Game genre, Elan has spent his career finding and sharing ways to extract adventure from the world around us. From designing storylines and characters for Halo, to broadcasting a radio drama over thousands of ringing payphones, Elan has pioneered breakthroughs in the area of entertainment and immersive gaming. Elan started his career at the Microsoft Games Studio where he was a Lead Designer for the X-Box launch portfolio. Next, he co-founded and served as the Vice President of 42 Entertainment (the company behind I Love Bees, Nine Inch Nails: Year Zero, and The Dark Knight.) Elan was also the Co-Founder of EDOC Laundry, a company that embeds secret narratives in clothing.
Elan has spoken all over the world on the future of gaming. He has been featured in WIRED magazine, The New York Times, Entertainment Weekly, and the Wall Street Journal. He has won awards for best web game of the year, best advertising campaign of the year, and best idea of the year. Also, his mom claims hes a very nice boy.
About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)