  aislamu alaykum  σας is Sabya How are you enjoying the Watt camp? I am also enjoying a lot. This is my first time outside my country. In person I am attending a Watt camp. This is my first time in Thailand also. Thailand is a very beautiful country. Yesterday was my first time attending the Contributor Day. Today is my first time speaking as a speaker in the Watt camp. So many first time actually happening with me nowadays. Someone told me that before starting a little bit cheat chat with the audience will reduce my nervousness. Since it is not working my heart is pumping so fast. So let's get started. The topic is how neuroscience can make you a better writer. It actually based on my own experience. The experience I have gathering like last four and five years and today I am going to share you with that with you. So generally before starting any blog I used to research on the topics. I used to find the related keywords and set my target audience, do the competitor analysis, prepare outline and do other stuff. So you see a writer's job is very tough actually. It has so many steps and people just scroll it and switch the tab. So with this process actually I have written so many blogs but the problem happened when I get to my blog and check the performance of those blogs. I found that some of my blogs were doing really very good. They were getting traffic regularly. The CTR rate was very good and everything was fine. But some of my blogs were not performing as well as I expected. So then I asked myself why? Why do some of my blogs capture user attention while others are flopping? So after working with my blogs I realized that I need to I have some factors that I need to work with and one of them was that I need to know more about my readers. I need to understand more deeply their thinking process. It was my realization that I need to do this and with this realization I think I should work with neuroscience to dig deep into my readers mind. So as all you know neuroscience is something that works with human brain and the nervous system and when you put it together neuroscience and writing it becomes neuro writing. So what is neuro writing? Neuro writing is something, a particular writing style or layout where you can use a particular phrase or words or scenario, anything that triggers your readers emotion and make it more engaging where you can connect with your readers actually. They are pain points and you can keep yourself in their shoes and you can understand what actually they want and in this way you can make your blogs more engaging, more connecting with them. So neuro writing actually helps us to get into readers head and motivate them to take some particular action, write engaging content that appeals to human psychology and clear scenarios so readers can relate their real life with your blogs. So after that I started revising my blog and I getting some amazing results and from that my biggest concept was that like writing engaging blog and ranking them on Google connecting with your readers, these things are actually not random. You are the magician, you can do the magic, you have the power to make your blog that much engaging so your readers will react to it as per your consideration or as per your plan. Everything is in your hand, you can control everything but you have to know the path, the right path to connect your readers with your thought. That is the magic, that is the point you need to work with. So with these thoughts, with these facts, I work with my blogs and I find some tips that I have applied to my blogs so very quickly today I will share five tips with you, maybe it will help you also. So my first tip is tell your purpose immediately. Whenever you start writing any blog, try to explain your purpose of the blog very quickly if possible, write it on the fast line or the fast backup as soon as you can. So your audience can set an expectation for your blog from the very beginning of the blog. So there would be no hard-broken situation. You didn't know what they would expect from your blog, what they can learn from your blog. So make it so clear from the beginning. So my second tip is be a master on your topic. So whenever we go to the Google and searching for any topic, we are actually searching for some reliable person whom we can trust on. We want some experience someone, we need an authority body. So you have to be that authority body to write any topic so people can trust on you. And sometimes we thought that maybe the authority tone means something boring, dry and hard to understand but no authority tone means it shows your confidence, it shows your understanding, it shows your knowledge on a topic, how deeply you know a topic it will show. So you have to be that authority body to explain any topic. So my third tip is use the primacy and resiliency effects. So if now I give you a list of 10 items and then I told you to recall it, tell you. So most probably you can recall the first three or four items and then you can recall the last three or four items very easily. But the middle things will be a little bit hazy for you. So this is the common working process actually of our brain. So use this technique to your blog as well. Make your intro and the summary super engaging and try to give the important information that you want your readers to know. Give this two part, give all the information in these two parts. So it will be so engaging. Another thing is we all love good news. As a human being we love good news like the positive vibes. So make these two parts always positive. So it will leave a positive impact on your reader's mind. And don't forget to add a call to action at the end of your blog. So the fourth tip is tell a story that has suspense and simplicity. So as a human being we all are curious. We are curious by born. We love to be thrilled. So at the beginning of your blog if you say that by reading this blog you will be able to build a full functional marketplace or if I say like that at the end of the blog you have some secret tips on blog SEO. So this type of things will make your audience or make your readers more curious about your blog. But one thing you make them curious in the introduction but how you will make them stay with you for a long time. For that every part of your blog should be synced with each other. It should be rhythmic. It should be like they are hearing a story. So then it will be more engaging and you will get more readers for your blog. So my last tip is for today explain cause and effect. So as I have told you that we are curious our brain always want to know why and how. If I tell something scientific also still readers want to know why, why this happened, why that not happened, something like that. So now I tell you that owls don't have eyeballs that you will ask me that why, why Savya, why they don't have eyeballs and if they don't have eyeballs how they look around and something like that. So actually I don't know that. But the point is your blog should be narrative. Your blog should be answer every question of your readers or the question they might have in their mind. So make your blog as much as explainable to your readers. So if we see that TAQS very quickly it will be like that. Organize your information focusing your readers mind. Tell readers your purpose immediately. Deliver messages with a positive tone. Avoid passive sentences. Don't make your blog so much hard to read. Always end on a good note. End your writing with a call to action. So my time is up. So if you have any question or if you want to know about more tips you can follow me at sabira underscore Islam at my Twitter or you can join me with my LinkedIn profile. Thank you. Have a nice day.