 We're the largest independent media agency and what media means today versus what it meant years ago is quite different and so we're I feel like every five or ten years we're in a transformation. Right now in the transformation like what is media? Everybody says they're a media company. For us we're a media agency and it's advertising but what's transforming now for us is that we're transforming into more of a content organization and it's all about data and analytics. But a majority of our organization are traditional media planners, strategists, also inclusive of digital, but not everybody has the skills in order to meet the changes that are happening in our business. So how do we retool everybody? How do we reskill the majority of the organization? How do we hire people in and blend the organization with the mix of skills that are needed to meet the transformation? It's quite complex. The other challenge for us is that we recruit people within the agency world but because of the changes within media the talent that we have have way more choice than ever before but we keep pulling people in from the same pool. So this is what keeps me up at night because we have to find different sources of talents but our people have way more choice than ever before so there's a complete imbalance of how we can hire and keep our people because of what's happening in the business. We really have to be way more flexible and meet the talent where they are.