 I was really puzzled that this product wasn't here and I had seen it in the US in a very sort of underground international way and created the brand name Browsie Bytes to sort of honor the Bytes from Brazil concept. My idea was, no, I'm going to bring this to Americans in a way that Americans can't understand and I wanted it to be sold in mass groceries. What was your first step in deciding to go? Very first step was learning the ABCs of the food industry so we took a class at a community college in Portland. Not CPG but just food industry. Food industry. So took this class, kind of understood the basics of it, got a commercial kitchen, packaged it, started knocking on doors, tons of rejection, a couple yeses here and there and started to go.