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Published on Aug 29, 2013
Professor Fritz Mayer, who teaches the Hart Leadership course "Narrative and Leadership," talks about the role of story in public leadership.
Professor Mayer's current research topic, climate change, is directly impacted by the power of narrative. Professor Mayer discusses how the American public's "rebound" in belief in climate change can be partially attributed to the increasingly popular narrative that events such as Hurricane Sandy, forest fires, and a particularly wet summer are evidence of climate change. However, a more compelling narrative will need to be crafted in order to convince the American public that regulation of greenhouse gases--in the form of carbon taxes or cap-and-trade policies--is the preferable method of action in the face of climate change.