 Hi, as you're probably aware, the mobile advertising is Rs. 5,000 crores today in India. That's about 50% of the total digital advertising and it's likely to grow to about 16,000 crores in the year 2021. That's really huge. Therefore it's very important for us to understand the technology and what all this device could provide and we can use the functions for advertising. For example, some of the phones, if you shake, it trigger a certain output. This can be definitely used for creating advertising. Advertising has to be very engaging, particularly in the online space. For example, we can connect the dots or scratch on an advertisement for a desired result. Thirdly, advertising on digital has to be very personal. You know the social media platforms like Facebook or Instagram or search engine like Google use mechanical learning along with artificial intelligence to target the advertising to the right people. Therefore, your advertising also has to be very, very customized and targeted towards an individual, a particular person or to me. So that is what the digital, particularly the mobile platforms offer the advertiser. Wish you all the best. Thank you very much.