 Hey, how's it going? I'm gonna make this quick little marking lesson for you today And it's called the point of sale tactics. So in marketing got two different elements We'll draw over here the first side. So this is the front end and then we have something called the back end So call number one and number two at front number two be Backend pretty sure you guys can see that if not, let me rise that up a little bit for you raise that up Can you guys see a little bit better now? Let me do it this way You know what? Get my trusty business adventure book help us out. There we go. So We have front end and back end and the front end. This is where you're attracting your customers, right? So we're gonna have Facebook we're gonna have content marketing. We're gonna have YouTube We're gonna have Instagram and then we're gonna have paid traffic, right? And then from there, obviously, we're all following them towards your website and your website should have a lead magnet If you don't know what a lead magnet is basically you're offering an amazing gift in exchange for an email So whether that is a free e-book a free checklist a free video course an audio course Whatever may be as long as you're solving the problems of your potential leads and clients So they exchange right tip for that We give them the LM lead magnet and they give us the email put down here email. Okay, that's the first step, right? However Facebook content marketing YouTube Instagram paid traffic whether that is sweat equity or finances at the end of the day is actually costing you money There's no such thing as free traffic or just you know doing free content. It's money at the end of the day So big dollar sign. Well, this dollar sign adds up and at the end of the day You should be quantifying and tracking every single metrics every single penny of your business So what we do is something we'd call an OTO a one-time offer So for example, if it's costing you roughly say $3 to acquire One email. Okay, we're right down one email here. So $3 to acquire one email We want to try to make that $3 back ASAP with the OTO So a one-time offer can be as soon as they opt in on the thank you page we can offer them say a $3 to $7 Product it can be anything it can be a physical product would put P for product It can be a physical product. It can be an e-book. It can be a course Whatever may be the whole point of the one-time offer is we want to recoup the $3 That we use in traffic, right? So I'm just bringing up $3, you know in our business We have $10 $20 whatever may be you want to recoup your advertising costs and like what I'm gonna stress again Your advertising costs is also sweat equity Calculate the time it takes you to do a YouTube video Calculate the time it takes you to write a 2000 word blog. I guarantee you it's more than $3 a lead It's probably you're probably spending 20 hours on a proper blog and I guarantee your time is worth more than $3 an hour. Okay, so Your job is then to make up that $3 and with the OTO say We'll bring it up with your number say 100 people See the OTO and if only 5% which is pretty good conversion say 5 5% To 10% convert. So let's do the math, right? So 10% that's 10 people, right? And say we do at 7 right 10 times 7 that is 70. So 10 times 7 that equals $70. Okay, so you're getting $70 for every 10 people that enter or that go through your OTO This is fantastic because what this means is you're recouping that cost Therefore on the back end these customers, whatever they purchase is a net positive return Your responsibility on the front end is to completely recoup all your marketing cost You shouldn't be in the negative over here. It should be positive So whether they buy something that's $1 or whether they buy something that's $1,000 it's a profit towards your business And if you look at your business if your business doesn't have a front end like this in a back end Then go back to the drawing board because I see a lot of times out there people are just spending money on Facebook ads $500 here $1,000 there. Well at the end of the day They don't actually have a system. They think it's all about getting emails and getting that's not that That's not how you actually build a proper machine as Ryan Dice would say So I want you to use this. I want you to figure out Exactly first how much it costs you with paid traffic and content marketing breakdown the hours then figure out what can you offer in the OTO? Calculate the conversion rates, you know, so create your sales pages Figure out exactly what you're making and then hopefully you're gonna be at zero net neutral Which is awesome or even better. You're actually pulling a profit over here then in the back end with your sales funnel It's all good, baby. I hope you enjoyed this video. Have a great night You