 Good morning everybody this session. It's gonna be in in in Spanish because we have a an incredible panel here so Vamos a pasar al español. So we're gonna move to English with the representatives From Latin America. We have Gonzalo who is a Chilean who will be speaking to us about the challenges We have in the region on the beat system And Gina from Mexico who will talk to us about diversity and development of human potential and Marcella About the need for a geographical Diversity and inclusion and my name is Facundo. I am a national member of parliament Very involved with social lab and we have seen for a number of years now in Latin America a New development and new movement, especially among the young of people who are trying to Generate a greater impact and that greater impact looks for providing benefits to society not so much For an economic profit but a benefit or in quality of life and we have seen all of these Organization system be I got a social lab and so on who are looking for creating a better world But with different models that is inclusive Models those who look for solving the big problems of the world But also the element of companies Generating this double or triple impact to do so Some of this has been Being developed by Gonzalo with three cycles. I would love for you to tell us what this equal doesn't thank you Facundo Thank you for your invitation three cycles is a big company Working on circular economy in the world of packaging So we say that trash is a design mistake and we have to understand everything from the origin of the design to the end and taking into advancing to account everybody to Help those who are gathering trash and so on The purpose is to create an economy with an economy Circular and inclusive society. I understand you are linked to B system system of a For those who don't know what it is about. Can you tell us what it is indeed? I had the privilege of Of co-founding system ABN three cycle was the first the big company outside the US We used it as an example for expanding the big corpse and The companies are legally bounded to Change So beside having a financial Result they must have a social result that can be demanded We can change the success in business not only in a business Result but also a well-being for the Society and for the planet taking to account that model this inclusion model with a different system Which is much more fair and a much better distributed Gina is doing something similar in Mexico Looking to develop the human potential especially inclusion, right? Why don't you tell us what you do in Mexico with the foundation? What did this is? Well, thank you My fight is to have an inclusive Mexico to see the potential of people I started ten years ago with a foundation eyes that feel oh oska sientin to work on disabilities and on handicapped people and Four years ago. We started with a spin-off a Social company for a wide spread which is the potential looking for the potential of people who? People who are not being seen for what they know what they are and if we manage to introduce some changes So that they may be inclusive in the social system I'm sure we will get a social and economic mobility and that is our fight About these inclusion problem. Why don't you tell us what your original? Is that feel well, I am a photographer and I wanted to Break a limited conversation and in trying to the searcher for the people with that are visually impaired I tried to work on photo because I thought how come blind people are making pictures the answer is if you see the Potential of the handicapped people and you see what they do they feel they Listen and they want to be included in their conversation who is fully visual that is how we started by Disrupting this conversation. Okay, that person doesn't see but they have other strongholds And we created a movement that starts with the picture taking photographs and people are then included and Now the company start to see the abilities and of these people we have managed to include them in companies For them to be independent. We have worked very hard on that We are talking about the abilities not the handicapped and people who are handicapped. We are not working on So how is our Latin American region today regarding inclusion with this kind of disability? I understand some countries do have some regulations Where the private companies have regulation to include a percentage of Workers with people with the different abilities. How does our region worker in this well in Mexico? We're just started where they try to put quotas, but what they do now is force companies who have more than 50 people working with them for the Facilities to be fully accessible for these people. We have created that conscience that awareness but I'm sure quotas will start the invitation and What I'm trying to do is make sure that this population Has a number of abilities, but you first have to train them So why don't we start training them with energy 20 with Unilever? We started this Initiative to train the talent and then include them that is our fight to get there is a need There's a greater and greater demand of the companies to be Including these talents because we know it's an asset asset. It's not philanthropy But of course you have to do something before that is to train them in certain areas and Why don't we focus on a the resiliency tends to be creative proactive and so that's where the big opportunity lies? Marcella in your case. You're working in Argentina right with some greater challenges for our Region which is the migration to people to the bigger cities and leaving the small towns empty Why don't you tell us a little bit what you do the case of Argentina is an example of things that happen throughout our region in Latin America in Argentina 70% of the Cities have less than 2,000 inhabitants 70% in other words Argentina is a Country of rural villages, but there are 17 cities and 30% of a village leaves in point 14% of the Territory so we have a big on balance in balance with very little Development and there are no opportunity for people to understand that there are economic opportunity and they migrate to the big cities and This is a problem with two faces Maybe you don't mind that little villages become empty But we see that that the big cities are absolutely Unlivable with so many people that don't even know where to live and how to be included So that is a problem. We have been working on we started in 2000 With a good difficult context that became even worse In spite of that we discovered the through mappings of sustainability of each of the villages Argentina the potential we have and That is our mission through a tourism a program also cultural program also teaching Jobs there is an Argentina that is waiting if you ask me later I'll tell you what we're doing from that standpoint. We saw that some people are spot Working on Generating this impact they're doing that bottom up Now what is being done from top-down each country is implementing a public policies to solve environmental problem as a case of tricycle or diversity Is the case of eyes that feel are you case with the foundation that is a searching for this institution Is it's something being done? Is there a cooperation from the government in Gonzalo? You said something that is being done in Chile, which is a combination of not only the government But the companies are actively participating. Is that right indeed? I Think that the first thing as has been said is the organization. It is looking for a social impact And that organization has to be Self-sustainable then it is part of a segment for example Each of us is working in a segment and we have to make sure it works properly But then there is the country as a country as a dimension And what we're saying before is this in Chile. There is a very interesting case We have an initiative that is called three times. I 40 of the most important companies in Chile with their owners as called upon by the chamber of commerce 25 of the main founders working on poverty Some of the most the biggest innovators some of the people representing the b companies and b corporations and academia to work together on Getting a new dream for the country stemming from the need to restore Confidence and that example is I'm sure something that should be happening everywhere because I think we have a trust Crisis a confidence trust where everybody is looking inward and within each sector each of them Tends to look inward. So now we have to generate this confidence space To understand that we're all living on the same boat even some other species And nobody will be able to save his or her life on his own So considering the problems we have the people around it We have to generate a space where we meet and a space where we are ready to trust To get integrated So as to really place innovation at the helm Do you see that the possibility can be scalable to latin america to generate Clear conscience throughout the country or an awareness With this possibility of having competition We absolutely this was started two months ago The first meeting was on march 20 and it was long ago that we didn't See all of the media working positive talking positively. There were no criticisms. It was positive for everybody So we expect that example not only to be scalable in chile in chile But also to become an invitation for the state to intervene Which public policies should be done and what should these policies do? And we have to carry out these cross sectoral alliances Where we have a common country and a common planet It would be I take advantage of this saying that system be Once for a simple law to be valid for the whole Latin America that started in the congress that is the shared benefits It's a model of b-corps That we hope will be replicated throughout the region. Can you talk us a little bit? Well today in the world There are some 200 b-corps that are certified and we have 33 states where it has become a law In other words people are bound by that Not only with certain promotion elements for the companies, but it has to they have to identify the systems as having a purpose beyond profitability Argentina is one of the countries in the region that is is Leading the big law chile the same colombia the same we are starting in mexico in brazil australia And already 55 countries in the world have b-corps and in all these countries we are generating links With the legislative to make sure we enact a law Under this and then we really find what success means in the world of business And let's forget about the good guys the bad guys We're all on the same in the same boat and if we dig a little bit We will see that we have common dreams Common needs and that we have to open that and to find the human being behind that Because that is what unites us in the case of mexico. Gina. What's the situation is the government Promoting that kind of initiatives are there companies that are linked to the third sector? Well We see the model where the third sector and the government get together now who starts Well that varies in my case It started through the private sector That joined with the third sector and then we call on the government But that varies from country to country That's how it went in our case We went with the company to tell them what is the value we're giving Because we are in a stage where we don't have the good guys and the bad guys anymore That we have a reality that must be revisited to say what is good and what is not good What are the needs what are the social impacts that we are looking for in our case It has been this what is the value that can be given to the company We see everyday more entrepreneurs working inside companies that are really having an influence in the supply chain in the process Not only in a philanthropic from social responsibility, but in the process Of course, we have to add the government to scale up and to have a greater impact in my case It has been through the private sector. We joined the third sector other NGOs other foundations And we then call upon the government say hey, we've settled the whole thing How don't you why don't you join us and we scale together because then we cannot go everybody on their own course And if I see a change from 10 years ago when I started eyes that feel I did it as a foundation because we don't didn't have a social entrepreneur But it is a self sustainable mother. That's why it has been acknowledged as a social endeavor But that we did see changes. Do you think there is a trend In the region taking into account these new entrepreneurs that are ever more active The new millennia millennia Do you see there is a regional trend to generate these models that are not only a foundation Looking to solve the big problems that has also a business model behind that generate some profit as well The and therefore gives sustainability I think it has been a shift moving towards social endeavor the foundation becomes every day more Vehicle for some actions for some profiles for some cases that can be pushed And we see a shift towards a social endeavor social entrepreneurship We have more and more social entrepreneurs and not so many foundations or the hybrids I'm one of the hybrids the i'm a foundation But then there is a greater need where the vehicle of the foundation both legal and structural was too small And we needed a bigger one and I think this has been seen In the case of argentina as a foundation Do you you know the complexity for entrepreneur? Can you tell us how difficult was for you? Well, I would say That it isn't that difficult to Be entrepreneur and to innovate the problem is to remain over time When I started 17 years ago The first 12 years were particularly difficult to work with the government the companies were the ones that helped us and individuals At any rate in our society There is not too much of our philanthropic culture that has been Really set up so people are the companies are not really available to provide give you your time and their money When you talk about money then The Pockets are not that deep In spite of that We managed to make some headway But in those countries where they have a big inflation like the one We saw in argentina in 2012 Plus when there is not a regulatory framework that enables the companies to pay And if you add to that the fact That as a non not for profit organization have the same taxes and responsibility with the state when you hire human resources and set up Teams It is difficult and to be able to sustain that and to make some headway is difficult. However When you say hey, why don't we join with others to be stronger? Well in our case three years ago We started together with two other Local NGOs under the umbrella of a swiss foundation the first repopulation Project argentina we're doing that in the province of santa fe in a village When we said we want to do this project 2000 families registered and we only needed 20 We were going to take 20 Entrepreneur families in rosario santa fe to develop that in a village The project is Being developed for more than a year with a big success The difficult part is now to knock upwards a little now there are more people now there are four organizations But there is an urgency context where there's no long made a long term of vision Which is needed everywhere latin America, but they are desperate by the short term And that is why I believe That these funding models for social entrepreneurs are not really very well developed They're not clear And I think the millennium entrepreneurs Well, there has been a lot of innovation a lot of creativity many solutions that have are proven And the entrepreneur is false somewhere in the middle Considering that and what happens At a regional level Now worldwide How does Latin America score when compared to other parts of the world when we talk about ecosystems with Entrepreneurs that are really pushed by this double or triple impact Gonzalo, what is your perspective of our region vis-à-vis the rest of the Is there innovation is the technology? Do we have some kind of an impact? Well, I think that latin america Is an area with its big challenges big problems Which are easy to be seen we have for example a big Problem with inequity We have a problem that we have so many good natural resources that being degraded In other words, what we've seen from a social entrepreneurship perspective Is not different from asia or africa in terms of needs and entrepreneurship What is surprising? In the world of social for-profit entrepreneurship, latin america has had a very particularly relevant role Chile is the Country with the highest number of b-corps per people Argentina has also been leading And the changes of Argentina in b-corps has been fantastic at colombia same thing. So some countries have a I can't do the two things at the same time. Why is this a generational problem? Why do you think this is like that? It's difficult because it's multivariable in terms of a generation We have I think that is a global issue. I think the new generations have a different Sensibility vis-à-vis the previous one and most of those in this room We did have serious problems in our education and training in terms of setting Our lines are in a linear excluding and monodimensional economy where all the county was to make money Whereas now we're talking about a multi-dimensional inclusive circular economy And that for the new generations is something that they find more natural to understand in addition It happens that in our countries we have The possibility to come into contact with the power sectors leaving brazil aside, which is a continent But that can be achieved in the other countries We don't find it that difficult to reach Decision makers and those that can make big changes. So those spaces like the ones jena just mentioned allow you to Involve the social entrepreneurship sector with civil society Big companies and reach the state with a proposal. That's something that is happening and it's feasible in our countries Our countries have that virtue. We have five minutes left I'd like to take two questions from the audience other microphones available Any other question While we wait for the mic Thank you i'm rafael arouso from mexico We vacunda was referring to the potential we have with all the millennials To have a triple impact. Which do you think is the main challenge? for social Entrepreneurship so it becomes a mainstream activity. What are the main challenges? Very well, let's take the other question i'm margarita italian from the cordoba hub You know the b-corp system very well But even if those companies are sustainable, they do not have the economic or operational model to scale up their models in other countries since That can only be achieved by traditional for-profit companies and my question is about the ip projection How could we promote this system as soon as they know that a b system a b corp cannot be scaled up? How can you disseminate information and about their model? Based on the experience i've had working With the private sector and social enterprises I see this as a dance. You have to find the right rhythm And It's not either or But it's a compliment to become mainstream There are interests cultural changes that need to be made in companies And i'll i always invite other social entrepreneurs To understand the needs of companies and how the world moves and what's happening in the social world So we need to find common ground so that we can Develop this concept and make it mainstream. I wouldn't say that social entrepreneurship Will become the only way in which things can be done. We have to supplement each other in today's world And let me make a comment here Ultimately an entrepreneur Seeks opportunities and In that search for opportunities to solve big problems is where the biggest opportunities lie Latin america is full of problems So an opportunity is to find solutions to each one of those problems if we managed to Turn the solution to those big word problems With a business model that's sustainable over time That would be that perfect dance that gene is referring to combining a business that ends up being for profit But it's ultimately finding solutions for the big problems of the world And I think those are the new challenges and new world trends and I believe all millennials are born focused on that Let me refer to the second question First we need to understand what scaling up means because there are different dimensions to scaling up And the more natural one is to say I want to take this to all regions and countries in the world That's one dimension another dimension To scaling up is finding a solution taking a solution somewhere myself or with others And another dimension is scaling up in terms of depth of what you're doing and that's also feasible when you say I don't want to move elsewhere I want to deepen the impact in the place where I operate those are the three dimensions In which we understand the system B has to move Scaling up in all dimensions now when you're a company you have to respect the fact that there are companies that want to scale up in a Global dimension and others that want to scale up by deepening their impact In the case of B corpse generally speaking what you said at the beginning is real Of the 2100 B corpse in the world most are SMEs Small companies not all of them have the possibility to scale up Their challenge is to respect the values with which they were created and Managed to have a triple impact And and now I'm speaking in my capacity as a villa board of directors member in the us and in the last 10 years We managed to create an infrastructure that infrastructure was created based on SMEs Our challenge is to scale up to becoming mainstream without losing our integrity and our values today We are laying bridges with international multinational companies like Unilever, Danoni They are doing a great job in certifying their subsidiaries But in addition there are 60 000 companies in the world that are using the B impact assessment tool to understand their impact to measure themselves and start measuring their outcomes In terms of the triple impact That's allowing other small and medium-sized companies to scale up in different dimensions Geographical in some cases and in terms of depth in others As regards IP that's collaborative economy And that's integrated into the rationale of B corpse and a B company or any other company might say My knowledge is so important that I won't dare to take it Elsewhere and others will say I want to use open source and I want to everyone to know this there are countless alternatives and options There are many gray areas But I think this is the world of collaborative economics which we need to embrace and enhance Very well to respect the time assigned to our session. Let me Thank this panel. I am convinced that we are in the right Track I'm convinced that Latin America will lead this movement because of the characteristics It has considering all the opportunities available considering the entrepreneurs we have and the social sensitivity we have So thank you very much and congratulations for your work