 Hey guys, this is gratitude education here with a little bit of a business tip for you as a salon owner My goal is to make sure that every stylist that works for me is talking about things. They're gonna inspire your guests to come back quick We're gonna talk about a little thing called frequency of visit frequency of visit is something you can find Probably on your computer software. My favorite computer software is Millennium harm software Basically what we're gonna do with that is look at the number of how many visits per year your guest is coming in The industry average is four times per year So what can that do for you as a stylist or salon owner raising that number if you look at The first thing is your average client. So if the average client returns every 12 weeks, so that would be four times a year That's a $50 guest. Let's say $50 average ticket four times a year is $200. So very simple math We just take that same guests. We get them to come back every four to five weeks So that's our goal four to five weeks and we look at the single color same $50 client So we haven't upgraded them to anything They now come in 12 times a year. They're now a $600 client. So you're taking and tripling your guests right there That's the power of the frequency of visit Then we look at how do we get them to make sure that they're coming back soon? We need things that are gonna help pre-book the guests So at gratitude what we do is we have a loyalty card The loyalty card is something that we take we give our guests a card before they leave We write a date on it and as long as they come back by that date they get 10% off So we can pick a date in the future. So let's say they get a haircut We get them to come back within four to five weeks to get that haircut again If they use the card they get 10% off. So little things like that You can twist around make them your own and get your guests to come back in quicker Now average ticket average ticket is very simple to figure out You basically take your total services for the day and you divide them by the number of guests So let's say we have that $50 client that we were just talking about she's coming in now 12 visits a year So she's a $600 client The biggest thing that we can do is to really be a successful stylist is to make sure that you upgrade That guess so let's say it's a treatment in your shampoo bowl or some kind of upgrade to color or Just anything you can think of little tiny upgrades that are going to benefit your guests because that's really the goal is making their hair Better and making them developing a relationship with that guest so they come back quicker The simple upgrade now we have a guest single color. Their average ticket is now $85 12 visits a year now. They're a $1,020 guest so you went from a $600 guest to now $1,020 and that's just one guest in the salon So think about if you take your whole book and you do these little tiny upgrades the things that you never want to do as a stylist Because you're so busy and you actually make the upgrades one guest at a time You're going to see a big difference in your paycheck So let's break down what we've gone over so far the industry average single color is $50 If they're only coming in four times a year for that And you have 250 guests you're bringing in $50,000 a year. That's what you're bringing into the salon That's not what you're making so if you want to do what successful stylists are doing You look at your single color and get a haircut in there You upgrade them to a simple wash house upgrade now your average ticket is $110 Great average ticket 250 guests you get them to come in 12 times a year now. You're bringing in $330,000 That's the stylist that I would want to be and what I do with my staff is to inspire them to watch these numbers on a daily basis So we look at the frequency of visit we look at the rebooking We look at how many services they're doing per guest and we look at the average ticket So the cool thing that we're doing at gratitude salon education is we do a weekly contest the weekly contest is simple It's good for everyone at every level so that they can all compete friendly competition together So we look at their service per guest number their take home per guest number and their rebooking percentage The best part about this is whether you're a stylist that's been doing here for one year or 20 years You can compete against each other in a great way. So let's say it's a per guest contest So it's not this stylist brings in $2,000 more a week than this stylist It's how many services you're doing per guest how much take home Are you selling per guest or retail and how well are you rebooking your guests? Those are the numbers that are going to show you the future So what I want to do is not just tell you from my mouth I want you to hear it from the team that I work with on a daily basis So we're going to let them kind of share their stories and success that they've had with this I have really benefited from tracking these numbers because Retail was always something that I was just naturally good at it was something that made me a whole bunch more money But it wasn't until I had these other numbers brought to my attention that I really started to grow And I really started to watch You know my paychecks get bigger and I think one of the biggest ones for me was the rebooking Because it made sure that I not only was making money that day But I was helping to build insurance that I was going to get a paycheck four weeks from now Which I love because now I don't have to worry quite so much And it's just gotten better and I know that my future is just going to get better because I'm helping to build it today I always like to make sure my take home numbers are nice and high Because when my take home numbers are high that means that my guests have plenty of product at home to make sure their hair is looking good So they're walking a walking billboard for me It's also going to allow them to remember me every single time that they use that product So it's almost as if they're getting a flash of my business card every time they style their hair What I love about tracking our service per guest number is it allows us to refocus on the guest in our chair And being able to share with them every experience that our salon has to offer Being able to upgrade them to a conditioning treatment when their hair is feeling dry really Adds loyalty to your client. They want to see so for me personally as a stylist The numbers really helped me because I can look at them daily. I can look at them monthly I can look at them weekly to set my goals as a stylist for that next quarter So that I can reach the levels that I want to be at So there you have it hearing it from the best team I have ever worked with the gratitude education team They're working every day to become more and more successful That's why we're here to share with you guys some of our ideas tricks And you know, one of the my favorite sayings is make your own luck and it comes from a guy Skateboarder rob deerdic the thing I like about that is that's really what this industry is all about Is creating your luck don't wait for it to come to you Good luck. Hope these ideas help you out and please follow us on gratitude education Follow us on facebook gratitude salon education And we will hopefully meet again soon come up with more business ideas together and enjoy these tips