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The Good Jobs Strategy: Why Good Jobs Are Good for Businesses with Zeynep Ton

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Published on Jun 27, 2014

Recorded on Thursday, June 26, 2014 1:00 p.m. (EDT)

In this webinar, Professor Ton examines how organizations can design and manage their operations in a way that everyone--employees, customers, and investors--wins. Referencing research from her popular book, The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits, Ton makes the compelling case that even in low-cost settings, leaving employees behind with bad jobs is a choice, not a necessity.

She teaches in our Developing a Leading Edge Operations Strategy course http://executive.mit.edu/ops.

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