 So what's the most pressing thing that one would have to think About when we talk about ai? Because it's easy to get into the hype and get lost in it. Because then that would be doing a disservice to the promise And the potential of ai because there is so much that is Possible and for a change now, perhaps since the invention Of the internet itself, we have a technology that has the Potential to affect every aspect of humanity and whether We mean not just business, not just government, not just Any single aspect of it, but every aspect of it. So we can either use all of it and harness it for the better Of the world or we can give in to our prime base Basal instincts. I hope we make the right choice As a species itself. If i had to speak about any Advice that i have or advice is too strong a word But perhaps learnings from my own experiences for the next Generation of marketers, i will summarize it into an Acronym that i call ice. And it stands for integrity, Courage and empathy. And what i would like is for you As you get into positions of authority, as you get into Roles that give you the charge for businesses and brands And big budgets. Remember to do the things That matter most for a large number of people, not just For yourself and your career. So behave with integrity. To have the courage to do the right thing. And it's harder than it Sounds because it's easy to just do the easy thing and try to See how you can get away with it and get past to the next Thing. And the third is empathy. It's one of the most difficult things to put yourself in someone Else's shoes. But the more you practice Doing it, the more you realize there is so much more to How the world operates than just your own perspective. I hope that's useful. It's something that i've gathered Over time and it's something that i'll try to live by. Thank you.