 If you can't answer the following four questions properly, that means that you're an idiot and you don't run your business well and don't expect to have any fucking customers. First question, who are my customers and where are they? Where can I find them? So this question relates to you knowing who your customers are in terms of their age, their group, where do they congregate? Basically, where can I find the fuckers? If you don't know where you're gonna find them in the highest concentrations, well, it's going to be a problem for you to achieve new clients because again, you need to know where to find the clients or else you're not going to know how to target them. Second thing you want to do is ask yourself, what is their need? What do they fucking need and how can I specifically help them? Why is it so fucking important for me? If you don't know what your customers need is and what their pain is, well, again, you're just not going to have anybody to talk to because nobody buys because they're happy, people buy because they need something. So if you know how to communicate that you know what they need and you know how to address it, that makes you a very viable candidate for a purchase. Third question you want to ask yourself is why is it so important for me to help them and how can I show them that I'm truly in line with wanting to help them? Well, if you can't really, you know, let's say somebody has a fix for your problem, you know, you have a problem with the sink, you have a problem with your car, you know, even the coaching problem, you know, you're looking for a coach. Even if you found somebody who can help you but they don't appear sincere and wanting to help you, you're gonna have a bit of trouble trusting them and giving them money because again, it's a very emotional transaction. So you want to ask yourself, why is it important for me to actually help them solve that issue? Usually it's because you've had that problem yourself and you solved it and that's why you feel compelled to help them. But again, if you don't know where your sincerity is coming from, you're going to have a bit of a problem in convincing people to buy from you. Now the last question, the fourth question you want to ask yourself is what are my standards? What do I expect from my clients? So if you don't have any expectations from your clients regarding the prices, the way they behave, you know, the could be anything basically. If you don't have any standards for them, they're just going to step over you and they're going to fuck you up in the prices. They're going to delay the payments and shit. So you want to make sure you know exactly what you expect from them as well so that they can see that you have high standards because somebody with high standards, somebody you want to buy from. Again, he won't have the high standards if he's not abundant. Till next time.