 Dyna ddweud i gyda'r agfyrdd, byddwn am yma'r gofynu bod yna yma, mae'r noddiadau i'r ddaf yn ymddangos ar y Cyflu Siadol, ac yn drwy'n edrych yn gwneud am yw gwahodraeth. Dyna, mae'r gwahodraeth, mae'r gwahodraeth, mae yma'r gwahodraeth? Mae'r gwahodraedd yma, mae'r gwahodraeth yma, mae'n gwybod i ddwy hwn yn gweithio arall sydd yma, ac mae'n gweithio ar y cyfryd arall, ac mae'n gwybod i'r gwahodraeth. Fy hoffa o'r ffaith iawn i'r mae'r mwyaf, mae'r mwyaf wedi'i rôl i'r brothau, a mae'r mwyaf wedi'u'n cael eu ffaith iawn. Ond rydw i'r ffaith iawn i'r bod chi'n rai gweithio o'r ffaith iawn i'r ffaith iawn i'r gweithio. A 5 yr iddyn nhw'n meddwl i'r busnes i'r gwlad, mae'r mwyaf wedi'u'r dda i ddiwedd y gweithio yma, rydw i'n meddwl i'i bwysig o gilydd o'r ffaith iawn i'r Gweithio, a dwi'n gweithio bod ydych chi'n dweud i'r eich dweudio. A byddwn i'n gweithio i London, dweudio y cyfnod i'r cyfnod, ac oeddwn i'n gweithio iawn ar y cyfle, gweithio ar y cyfnod, a gweithio iawn, eich dweud i gydag o'r maen nhw. Fy gael weithio weithio, ar gweithio'r lluniau sydd y bydau mae'r ddweud yn gwybod yma ar gyfer y ddweud sy'n ôl. Mae'n gweithio'n gweithio into what we were doing on farm so when we wound that business down I did a little bit of digging and I found AgraWeb online albeit 10,000 miles away in Sydney and Justin and I spoke remotely and here I am some two years on at the company as Andrew mentioned looking after the customer success team out of Australia what are we going to go through today so you know change the advance out guys this is the structure we're going to go through we're going to begin with why adopt technology why are we even beginning and having these conversations about technology on farm number two is how do we maximize the uptake so for the producers in the room how do we use more of what we have and for those that are interested in technology how do we make farmers use products more use technology more get invested and use what they're what they're what you're providing to them driving that change and we'll finish up with the outcomes so it's all very well having pretty pictures and cool bits of tech hardware software pretty pictures and graphs etc it's rubbish in rubbish out we all know that from from the from day dot so what are the outcomes what are the benefits what efficiency can we drive on farm and we'll talk through some of that that we've seen at AgraWeb to date so first of all the burning question why adopt technology it's something that starts and actually Darren mentioned it in his discussion earlier on the on the keynote is the population is growing and continues to grow we're going to be at nine billion people in 2050 which sounds a long way away but we're nearly almost a third of way through 2020 so it's going pretty quickly and not only that we're struggling from a hectare perspective to provide enough efficiency in the world to feed those individuals this is a global landscape it's not an isolated issue for each grower in the world producer in the world it is a global global problem that needs to be solved we've run out of time we've run out of acreage or hectareage and we need to make changes to that so how do we do that how do we deliver on that efficiency that improvement well this is a study that came out a few months ago based on that population we need 70 more food but we need to deliver that more efficiently and that's been the the basis of all of the discussions today how do we make drive more efficiencies and improvements in agriculture and then the burning question on everyone's lips I get a lot in my role we're working for a livestock management software company is the what about carbon what are you going to do about carbon emissions the third biggest global emitter what's changing what's happening well it's on us we were at a vocag last week our chairman Justin Webb talking about the importance of carbon neutrality particularly in the cattle industry and the importance of provenance the importance of grazing and that's what we're supporting fundamentally here at agrib but to play back then who's helping us on that journey what's happening now that has enabled these conversations today that's enabled us everyone to be in the room today well the world landscape is changing dramatically if you look at these companies by market cap from 2001 through to 2011 you see the green icons of the software companies okay now what were these oil brands and large banks like city group providing for the agricultural industry a bit of petrol to put an attractive perhaps but life is changing and in the last five years through to 2016 apple google microsoft amazon facebook these are the guys that have come to that come to the table now it's it's quite easy to sit here and say well right west coast of california silicon valley people made a lot of money jeff bazos is is made a few dollars here and there brilliant but actually the mechanics the tools the processes that we think about what everyone has in their pocket today what you can now do with one of these is quite unbelievable and that's where i think we've been very lucky in our four years at agro but i'll come on to but we've been able to use these tools to enable improvements on farm hands up for who's had a blockbuster in the room it was a blockbuster in canterbury in in kent not far from home many moons ago and who's had a netflix so within two years of this comment from the CEO of blockbuster to your blockbuster they went bankrupt and let's just think about that so netflix as a provider what have they what have they changed fundamentally as we sit here today you can take out your phone you can pay a subscription amount every month you can watch an enormous amount of content on the adelaide 4g outside the back of reception here whereas back in the day it was go to a blockbuster take a video out take it back you got fine if it was late what they've done is fundamentally changed the game in the space of years not decades even so that's a bit about the why the industry is changing farming is not exempt to that the blockbusters and and uh netflix stories continue across industries around the world at this point in time but what about agrib what are what are we doing how how come we are speaking here today well in terms of the uptake and driving the change we wouldn't be still doing what we're doing four years into running a subscription software company if customers weren't taking up our technology on farm startups don't make much progress until you have customer adoption adoption and usage we're going to build on that simplicity the integrations and the level of support that you see at technology companies like netflix and work through how we have that in place agrib before we go there a bit about where we are this heat map shows the farmers the livestock and indeed the hectareage that we now have under management agrib it's a huge privilege to stand here after such a short period of time and just show on a page the progress that we've made in australia nearly 10 million animals under management and farmers are joining us every hour of every day around the world now as we've launched back home in the uk for me with this comes responsibility data data responsibility it's the farmers data but one of our values is to live for the farmer we've taken an approach as a technology company to always work for the farmer and with the farmer rather than anyone else at this point in time in the ecosystem around them but it's always challenging and how come we're in that position hopefully this shows up okay um this was technology 20 years ago in the livestock industry now if you think about 20 years ago normal sending what's that message is normal was watching netflix so actually it was brilliant it was fantastic for that particular point in time so we're not some white knight that's strolled into town and being like we're the first to do this it's we're changing the game we're just applying simplicity to something that as i've discussed has been enabled by the guys out on the west coast the amazon's the facebook's the amazon web services data storage for example and we do that through simplicity we've taken all those tools built on google maps on apple and android to provide a simple yet powerful solution for livestock operators around the world we're not changing the way anyone's farming we're not asking you to make different decisions or execute in different ways we're providing a solution that complements it i think that's a really really important point in this what you're seeing on loop here we're just moving animals from paddock to paddock so we're picking up a mob of sheep and moving them across the farm in the background the algorithms are working out grazing days dsc loads stocking rates etc but on average our customers spend about five minutes every day on their iphone or android and that can be online it can be offline it can be out in the paddock it can be in the newt but as a previous presentation talked about and i mentioned earlier rubbish in rubbish out so you're keeping the record at that point in time you remember it it's front of mind if you ask me to go and work a 15 hour shift in 45 degrees come back in at the evening and sit in front of a spreadsheet like that and provide a provide a detail of what i've done that day i don't know anyone in the world that would be able to do that but we now live in a time where it is possible where we do have those tools we can lean on secondly is the ecosystem so i mentioned we live for the farmer but crucially we put the farmer first in all of this so for livestock farmers in australia and around the world it's been a very disconnected environment both for tools and for stakeholders if you take a step back retailers think about purchasing treatments in store think about your accountant providing livestock schedules at the end of the period the processor working with thomas foods for example and the visibility of the supply chain giving the right price for your animals the regulatory work biosecurity lpa mla how do you provide that and how in order to do that um do you put the farmer first that's the our number one adoption number one approach at agrib is put the farmer first put the farmer in the middle of the light bulb and make an ecosystem around them that gives them their time back makes them more efficient more informed more compliant every day on farm and finally support so talking about this adoption talking about how you drive a better adoption on farm now don't get me wrong captain hindsight and retrospect man or however you want to approach them we've had four and a half years at this like we we've had the benefit of looking back at what we've learned and importantly this isn't the software world of old where you sold the cd rom people paid a huge amount of money up front for it you tracked it over the fence and away you go software as a service as we've been talking about today is non-going subscription we're producing a product update every week of the year but crucially towards that as well we're running workshops on zoom on webinars on farm we're still at field days we're still going out to some of our larger customers in Australia that have upwards of 40 50 60 70 100 users on agrib running hundreds of thousands of animals running on farm training that's really really important because the uptake still comes from the farm the uptake still comes from the producer you want to make sure those records are as good as possible again it doesn't just stop beyond one-to-one conversations how do we make sure our health centers correct how do we make sure that people have case studies and understandings of what other farmers are doing that they want to learn from this is an industry that has continued to use technology since day dot you don't have the advantage of when the tractor breaks in the middle of the paddock you can't just you know ring someone up and ask for help you've got to fix it yourself this is a this is an industry that's absolutely rammed full of everyone that wants to uptake take on technology and improvement the tools just haven't been there and finally connecting farmers i mentioned facebook earlier without facebook we wouldn't have our agrib community without the agrib community we wouldn't have had our helping hands projects which we ran after the fires connecting those that had suffered in the fires and allowing them to communicate with each other allowing them to share resources share labour and come out the other side so that's a bit about the reason for technology that's a bit around how do we maximize uptake but as i mentioned the most important bit arguably once you've gone through those two hurdles is what are the outcomes what are the benefits what are the efficiencies we can make from that this is a customer in northern new south wales in his late sixties um his old paper notebook in his left hand his agrib subscription on his right hand with this farm map 90% of farmers all around the world still run their businesses with a notebook and there's huge problems with this we get phone calls most days of the week it's either been plowed it's been in a washing machine um it's been it's been lost uh it's normally from wives or other halves who ring up and said it's the fourth notebook that's gone through the wash this year i've had enough it's time to time to move on but that's really really important we now have a tool there on the right hand side where if said iphone does go arguably they're waterproof nowadays but if it does get destroyed it's all in the cloud we're using amazon web services the leading cloud technology storage provider in the world in the world to keep farmers data and the outcome the output of that is guys like locky sears who's um over near lucendale who's using all sorts of tools this is an agrib specific and but he's using all sorts of technology tools on farm to increase efficiencies and lower costs of production and he says the opportunity continues to present itself every day every week every month for the year so from efficiency to audit and compliance who wants to sit there for two or three days when they get the call from the auditor saying oh i need to prepare for my audit records i need to get my piece of paper together need to see what i've got in the shed what treatments i've got and when and where and how with tools like agrib web the audits now take minutes rather than hours and not just that time saving but for guys like david in south australia he's getting extra 30 cents a kilo for joining the pasture certified accreditation scheme so the time he's saved from not preparing for audits the time he's saved from not putting his notebook through the washing machine the outcome of that is he's able to join other programs he's able to extract more value out of what he's doing we focus on three key areas from a mobile perspective livestock and pasture management 80% of our farmers are running mixed operations that's really really important so i'm going to come on too later how do you get visibility station to station in many in many now cases now station to head cow how does how does the head cow or group company keep an eye on what's happening across across the ability inventory management what do we have on farm and when dollars batch numbers withholding periods what's gone out of date when where how what efficiencies can we make in that respect and finally task management you're out 100 ks from home different block miles away it's probably cost you five dollars in fuel to get there and back you've seen a fence post gone down you need to drop a pin exactly where you're located on google maps and then assign that task to the worker or helper that you have to do that now we have a customer in western australia who takes us to the extreme he has a german working holiday maker each year don't ask me why they're german but they're always german and he spends the nine months leading up to their arrival dropping pins where he sees stones across their property german working holiday maker arrives logs into the agrib app it's quite excited cool bit of kit iphone wicked farm in w a and you can't see the map because it's just covered in pins so he spends his first three weeks picking up stones now that's to the extreme side of it right but for again we come back to michael kobiak how do you ensure you keep records not just for now not just for the decision making at this point in time the live decision making but preparing for future generations because sometimes it's all in here sometimes it's not even in the paper notebook it's all in here so these are some of the outcome see there's some of the benefits some of the efficiencies that we see every day coming out of customers who get back to the simplicity get back to keeping better records on farm and really clearly now preparing themselves for the future i'll finish with this quote from the mla they've recently said that we can see gains of 14 to 18 dollars through the use of on farm technology and data it comes back to numbers numbers puts food on the table numbers keeps farms like my mum and dad in business that's really really important and luckily at this point in time we now have a technology stack around us the amazons exist the google's exist for maps facebook's exist for communities which is amazing and i think being in an industry at this point in time such an amazing turnout today shows evidence that there is a huge huge desire for change desire to improve and i think it's a responsibility of all of us to educate governments public bodies and educate farmers who fundamentally want it like never before that is the most amazing thing people say oh is it difficult providing a technology solution to farmers absolutely not it's more the fact that we need there's a responsibility to get together and provide that visibility to those individuals to allow them to make more efficient more informed and better decisions on farm