 How do you motivate people to buy what you're selling? When you're buying life insurance, how do you do it? You don't sell, number one, you don't sell death insurance. It's life insurance. It's for their loved ones. Think outside the box. Do you own life insurance? If you don't own life insurance, it's harder to sell something that you don't own. It's like when I go to a dealership and say I want to buy a Nissan. If I go to the Nissan dealership and the sales person is driving an old Honda, I, for whatever reason, believe that they don't believe in what they're selling. The same thing applies this. If you don't own what you're trying to sell, then you're not a firm believer in it. If you're not motivated in what you're doing, if you're not smiling, they won't feel that when you're trying to get them to make a decision. Ask questions. Get excited. Bring some enthusiasm to the sales appointment. Smile. I'm talking to all these things can help people to motivate them to buy life insurance. At the end of the day, you are selling a legacy. You're selling something that is going to better their life and their family's life if they're no longer there. There's an incredible video that TransAmerica put out simply on this topic about life insurance. And if you haven't, you need to look it up. It's a TransAmerica life insurance lead commercial. It's incredible. It'll get you teared up. It'll get you excited. It'll make you think about how important it is, what we do. Get sold on what you're selling. And that will help you motivate others to buy what you're selling.