 I have no doubt because as you went to the Kenya Institute of Mass Communication where I also went through, I have no doubt she's been trained by the best hands and she represents for a person who grows her brand from nothing to something people that can be able to discuss in the entire of this nation is a person to think about because if they can grow their own brand then they can grow the brands of many other people. My name is Dennis Itumbi. I am now serving in the Talanta Hela National Council which is responsible for the imagination and the redesign of the creative economy in Kenya. It's backed by two major technical committees. One creative added by Churchill and one added by Kauradu. So the two committees then report to the National Council which then helps implement those ideas. The decision by the president and the CS was to put players in the industry in the technical committees. So they would come with the results and then the rest of us have been put in the council to help move things to actualization, connecting ideas to reality. The unfortunate thing about this creative economy industry is that its potential has been spoken about for a very long time and its reality never comes. So you are told movies can earn a lot of money but no one really connects those movies to that money so that is going to be our role. I think my singular focus as a single player inside the National Council is to ensure those people who produce get money because I have a similar story. I acted at National Theatre for a long time for my survival means and when we acted in those set book plays we got very little money that did not finance and we had to leave that to get into professions to be able to do stuff. I do not want that story told by another person so I am personally going to play a very great part to ensure money goes to the creators themselves. How long were you prepared and ready for this? From the campaigns I mean you go back to our manifesto on page 27 there is a old creative economy bitch there because we at the time when we were writing our manifesto the previous administration had stopped a very big movie from shooting their opening scene here and that opening scene was worth 15 billion Kenyashinis because they didn't want to close Mombasa Road for an hour yet we closed Mombasa Road for more than two hours for the president. But you can't close Mombasa Road for 15 billion shillings to get in that goes to people's pockets. So it is that redesign, that reimagination that drove us how long? For my entire life I've waited for this and I've prepared for it. As for this particular one the conversation started during the campaigns. We knew that this was going to be formed so that we would be able to change the narrative around the creative economy. Let's just to understand Itumbi because talking about now movie, theatre and everything we have the likes of Rupitanyongo and more outside the country. I don't know which plans you guys have maybe to have them on board maybe in sessions and consultations and everything. Different teams, the Ministry of Tourism has reached out to Rupitanyongo. Elsi Majimbo is also in that her managers and herself she was here about three, four weeks ago we had a conversation. Beyond that beyond the ones we know there are many other players from Kenya in Hollywood. There are people who are doing costumes, there are tailors, there are people who are doing stunts in the movies. It's a whole diaspora industry for the people in Hollywood so we have a plan. On the 12th of December this year we're going to bring our diaspora to Kenya. The president is offering to host them for a diaspora conference here in Kenya in December. Which usually happens every December but this time the president intentionally wants to take it over. So that time we also bring all these people together to be able to drive this out. Monetization is very key to creatives. Monetization is in two ways. Monetization from our local consumers so you create consumption appetite. And then there is monetization that comes from platforms that already exist Facebook, YouTube, Google. You remember the president went to Google last year and he managed to unlock the entire monetization for YouTube. There is very good progress on Facebook and I'm sure within the next three weeks there will be an announcement by Facebook and the president around monetization on Facebook. The conversations are noted through and therefore we're just waiting for that to conclude. And that will not be in my place to announce the president here. To me just to understand I want to know how will Kenya be able to track maybe see the progress of Talanta Hela of all the things you guys have launched today because at home I don't know we expect maybe to have TV programs so that I can be able to say today in Nakuru we saw this and this and this. Now the stages are here we are now waiting for. Give us a quote as SPM buzz and tell us how you intend to tell people about it. In other words I'm saying we are moving communication of government programs from only traditional media as has been in the past and opening up for the digital media. I mean direct communication has proven to be a better way to accommodate more than digital media has proven to be better than the traditional media. So yes traditional media will still use for a few but in terms of communication we will not go TV the way you are saying. We want to go SPM buzz. We want to go Kenyans.co.ke. We want to go to your Facebook page. We want to go to Churchill's YouTube account. There is a way we can also create monetization around content distribution because some people are not content creators but they distribute content. So they should also benefit from the trail of that. So there is also monetization for people who just distribute and for people who capture the content like yourselves there must be a place for you. Just finalize maybe to say something to your fans, to the government, to our president. Just let's say William Samoeruto and then maybe to the creative industry. For the creative industry this is your moment. You have an idea prepared to start giving out. We are coming to where you are. We are going to ensure money comes into your pockets. This is not another committee like any other committee and you're not going to spend a lot of time doing what other committees have done. We are going to take those reports, integrate them and then start implementing. Even if this committee and council has been put in for three years we want to spend less time planning and more time implementing because the planning has been done for a long time. All you need to do is implement the decisions of the plan. Mr. President? The president wakes up every morning, works every day and sleeps Kenya. I am 100% sure having been among the people who are privileged enough to talk to him frequently enough that he is truly a man on a mission. I remember one question if you can allow me to add. Kenyas on Twitter KOT, there have been trolling a few individuals who have been selected to lead us, the likes of Asia because of what they believe Asia maybe doesn't deserve maybe to be there. What do you have to say on that? I've been in the public sector for a while. I've gotten some appointments for a while. I'll tell Asia and anyone else being trolled and I know they don't really need because there wasn't a public life for a while. It is often said people only target the man with the ball. The man without the ball in the field is not the person who the camera follows. The camera only follows you as long as you have the ball. So criticism is a good thing because it shows you have the ball. What you do with that ball because you have it is what counts more. I have no doubt because Asia went to the Kenya Institute of Mass Communication where I also went through, I have no doubt she's been trained by the best hands and she represents for a person who grows her brand from nothing to something people can be able to discuss in the entire of this nation is a person to think about because if they can grow their own brand then they can grow the brands of many other people. Having defended them as much to the people criticizing them. To them I have this to say, without Asia or those others you are criticizing you do not exist. So it's okay, continue criticizing and for Asia continue creating so that these ones can also have a job of criticizing you. We all have a job, we have just shared the job. The job of Asia is to create, the job of our critics is to critic. So we will all coexist. Let me actually put it differently. The job of Asia is to create content. The job of our critics is to criticize that content. The job of SPM bars is to make sure the critics have their voice heard and Asia does their voice heard. So we will all survive in this ecosystem. Thank you so much, my good bless, your good work you're doing. Thank you sir. All the best.