 This is JSATV, the newsroom for tech and telecom professionals. I'm Dean Perine and welcome to JSATV. We're coming at you from the windy city of Chicago, Illinois at ITW 2016. And I am here with my new friend, Natasha Tamiskar from GenBand. Natasha is the vice president and head of cloud strategy for GenBand. Natasha, welcome to JSATV. Thank you, Dean. I'm very happy to be here and talk to you guys about the solutions that GenBand brings to telecom. Outstanding. Well, let's just start right there. Why don't you tell our viewers a little bit about GenBand? Okay, so GenBand is a leading provider of real-time communication solutions. We are based out of Plano, Texas, but we are a global company with about 700 carrier customers, enterprise customers, and independent software vendors as a customer. As a company, you know, we, as I said, it's a global company. And we have grown both organically as well as inorganically. If you may know, one of our big acquisitions over the years was that of Nordel Switching Division. And we acquired Nordel Switching Division. And that has really been the foundation of our communication solutions out there in the industry. Over the years, we have taken our communication solutions and moved them from what we call box solutions, you know, hardware-based solutions to software and very recently launched our communications platform as a service. So our move into cloud. As a company, we have two key focuses. One is we work with our customers really around protecting the investments that they have already made in their networks. And this is really about helping them to transform their networks from TDM to IP. And the second large focus is, okay, now that you transform their networks from TDM to IP, how do we help them create new investments in newer technologies so they can actually leverage what they have and provide new innovative solutions into the marketplace? Best description ever. Thank you very much. Now, I understand that your session border controls have taken a trip across the pond through a partnership with Gamma. Is that correct? That is correct. Actually, all our solutions are global solutions. But in terms of Gamma, we have recently been selected by Gamma for their SIP Trunking solution, which happens to be a very large SIP Trunking solutions within the UK market. As session border controllers, we offer solutions that are both distributed and integrated solutions. The solutions have very strong session management, security and interworking. So, we are very pleased that Gamma has selected us for these solutions. Fantastic. Now, I have some friends who attended the GenBan Perspectives conference just what last week, was it? Absolutely. Now, they told me that it was fabulous. How was the show for you? And what's the big news coming out of the show? So, very exciting for us. We have been doing the show for several years, or I should say a few years, and every year that we have seen our customers and partners getting very excited about our advancements in technology and solutions that we can bring to them. Some of the interesting press releases that we had around the show were really around. One was around our partnership with Polycom. We did JITIC certification, which is around really for defense interoperability. So, we had a JITIC certification press release. We also announced partnership with SAP around our cloud solutions where they have really integrated our communications platform as a service as a part of their, really as a part of enabling their workforce to improve productivity. And so, this is very, very interesting for us. So, it's part of their SAP hybrid offering. We see a lot of interest in these solutions. We have seen a lot of our customers very interested in taking our cloud platform and really integrating it into their solutions and really bringing the next level of unified communications to the marketplace. Outstanding. So, we've been talking about the past a little bit and the present a little bit. Let's talk about the future now. Okay. What do things look like for you? What can our viewers expect to see from GenBand say in the next six to twelve months? So, from a GenBand perspective, we are extremely, extremely focused in moving in the direction of cloud and NFB. Those are our two major focus areas. From a cloud perspective, we have made investments in our platform Candy, which is our communications platform as a service. You will see a lot about our customers and partners talking about the concept of rapid service creation with the platform. We have enabled certain interesting technologies on the platform as well as certain ways of delivering solutions from a communications platform, which make it very easy for our customers to build newer, innovative applications that are very simple to integrate and very easy to integrate into their particular application. So, you'll see a lot of that. You'll also see a lot of focus around NFB and SDNs as we are helping our customers really take their operations, streamline the operations, make it more cost effective, make it more easy to deploy and rapid. Interesting. I'm going to go off script just really quickly here. You mentioned SDN. SDN was in its infancy seemingly two weeks ago and now today, I'm talking to folks who are, they're going live in the wild. It's like a real thing. Can you talk about that? Yeah, absolutely. I mean, one of the things that we showed at Perspectives, which was just last week, is we were able to bring up an entire network of SBC on stage. That's amazing. We've come from a theoretical concept that was there a few years ago to a point where we had our leaders in this technology from GenBand come on the stage and do it right in front of our customers. So, it's amazing what progress has been made in this particular space, certainly from a GenBand perspective. Congratulations. You're doing it. Well done. It did seem, you know, there was even, could it be done? Will it be done? Are there practical purposes? And it seems like you have made that work. Yeah. And absolutely, we comment it from two different directions, right? Not only are we solving a problem, but having launched cloud-based services to us, it is very clear that cloud is, it's not, it becomes very effective only if it can be delivered in a cost-effective manner and can be done rapidly. So, unless you can hit those points, cloud on its own does not, it's not that interesting. When you start investing in NFV and SDNs, you know that you can do these rapid service creations in the best possible manner. Outstanding. This has been a fun conversation, Natasha. Thank you very much for being here today. Thank you very much for your time and giving us the opportunity to speak here. You got it. And thank you viewers for watching JSATV. We'll see you soon.