Amazing! and kudos to FOX NEWS from being the first morning show and major broadcaster to reveal Dwayne Wade's Court Grip secret by MISSION Athletecare. This is how Dwayne moves his game forward!! and now anyone can get it too...
MISSION ATHLETECARE™ UNVEILS GAME-CHANGING COURT GRIP™ PRODUCT
Seven-Time NBA All-Star Dwyane Wade Assists in Development of Revolutionary Product
"Never Before Has There Been a Product Like This...Court Grip™ Will Change the Game of
Basketball." -- Dwyane Wade
NEW YORK, September 28, 2011 -- Today, Mission Athletecare™, the world's first and only Athlete-
Engineered™ company, will change the game of basketball when it unveils its revolutionary COURT
GRIP™ product, a proprietary, patent-pending formula that is scientifically engineered to enhance
traction and combat the negative effects of dusty, worn-out courts.
Since the inception of basketball in 1891, there has been one major issue plaguing players at all levels
of the game: lack of court traction. Not only do dusty, worn-out courts dramatically hinder performance,
but they can also increase the risk of injury. Players have long tried to combat this pervasive problem
with unsanitary habits like spitting in their hands and incessantly wiping their soles, but nothing has
worked -- until now.
Approved for play at high school, college and professional levels of the game, MISSION COURT GRIP™
went through 3+ years of extensive R&D, as well as significant independent studies and testing by
leaders in the field of sports performance. Co-developed by a team of world-renowned scientists
and engineers who specialize in the areas of nanotechnology, rubber substrate performance and
tire traction, and extensively tested by seven-time NBA All-Star and MISSION Athletecare™ partner
Dwyane Wade, COURT GRIP™ is poised to revolutionize the game of basketball as we know it today.
Wade, known for his signature slashing and aggressive style of play on both sides of the ball, has
been challenged by court slippage throughout his entire career, and jumped at the opportunity to join
the team to play an integral role in the development of the most effective and sustainable solution
ever created. Wade personally tested dozens of different formulas and application methods during the
2010-2011 regular season and playoffs, before arriving at the final product being unveiled today.
"My game is all about traction - all about change of direction. When I step on a dusty court, I feel
like I can't make the moves I want to make. Plus, I'm more at risk for injury. When I put on MISSION
COURT GRIP™ , it gives me the confidence to play my game, regardless of the court's
condition," said Dwyane Wade. "It's been amazing to see how fast COURT GRIP™
has caught on with other guys in the league, as well as with the college teams.
I've never seen a product like this -- directly addressing such a major problem for
athletes...it's already changing the game."