 So we're here at GoPro here at Photokina and who are you? I'm Isabel, hi, nice to meet you. And you have a new GoPro? That's right, so we just today came on the market with the new Hero7 Black. I'm going to take it out of the case. So this is it. This is the new Hero7 Black. So this has optical image stabilization. It has electronic image stabilization. Electronic. It has three axis image stabilization and it's completely revolutionized. We call it hyper smooth. So we basically made sure that you do not need to use a gimbal anymore because we've introduced gimbal-like stabilization on this camera. And so it's stable, it has a microphone input? It does. So how does it work? The microphone? The microphone input? Yeah. So you need to use, you have on the side here? You have an adapter, so you need to use an HDMI adapter for a microphone and then you can input it. So the HDMI can either output the sound or input the video or input the sound on the same port? Correct. And how about battery life? So of course it depends on a lot of different factors. One of them is temperature but it's also what's setting the cameras in. The highest work that the camera is doing would be for example in 4K over 240 frames and at that performance you have about 60 to 70 minutes performance time non-stop filming at 4K or 240 frames. Does it have a dual card slot? No, I'm joking a little bit. It does not. But it does not, right? A single card slot? It doesn't need to. Micro SD? That is right. The card slot is here at the bottom. I can show it to you. So there's the battery and here you see the small card slot right next to it. So GoPro's invented this whole market, right? Kind of. It's huge. You could say that. How big is it? How many GoPro's have you sold? Oh, since the beginning? I'm not sure. I'll have to look that up to be honest. There's probably many millions. It's a lot. It's a lot? For sure. But this is definitely the best ever. So this is absolutely the best ever. It has, like I said, the most incredible image stabilization. But video isn't the only thing. It's photo capabilities are also amazing. You can shoot RAW photo. We've introduced Super Photo, which is a mode that automatically sets a lot of different things for you. So you don't have to worry about HDR, WDR. It'll make sure that you have all those features completely optimized and picks the best photos for you. And what's with the screen here? Is it still the same size as before or something new about it? So the form factor of the Hero 7 Black is the same as the Hero 6. We've just changed a whole bunch of stuff inside. All right. So it's still a very clear display? Yeah. So the display is the same size for sure. But the user interface is a lot more intuitive. So we've kind of modeled it a little bit after what people are used to from their smartphones. So there's a lot of swiping, tapping. And you can also tilt the camera now to a vertical image. And then the screen will tilt along with it. And you'll be able to also record vertical footage. And there's no risk that if you're doing some loops, that suddenly the image flips. So once you start filming, Exactly. Once you start filming, that's where it will lock. So that if you do a backflip, it'll stay in that aspect. And it has unlimited recording? No, 30-minute limit. It depends on the card that you have in it. And once that's full, it'll, of course, stop recording. And it works in super-freezing temperature? All the weather? Well, freezing temperatures will affect battery life, but that's not a GoPro specific thing. You will experience that with any battery you use in small and cold temperatures. And so there's a lot of other companies kind of copying GoPro, you know, but what makes GoPro better than everything else? It's just to be completely honest. On hand, it's definitely a better camera. Like, we have the 4K60 and even at that frame rate, we have the HyperSmooth image stabilization, which at the moment is the best on-camera stabilization out there. Then what comes along with it is a whole ecosystem that really helps users create the best footage they can. So not just the hardware, but also the editing software and the algorithms inside of this camera just make it the best on the market. Is HyperSmooth by default, or you can turn it off also or there's no need to turn it off? Well, you can turn it off, of course. There might be situations where you really want to show how shaky something is, and then you have the option to turn it off. We have also applied HyperSmooth to another setting on the camera, so to the time-lapse. And we've introduced something we call TimeWarp, which is a super-stabilized time-lapse video in the end, so that if you have something like walking around on a trade show like Photokina, you can compress that video into something very exciting and visually interesting. You have a cool app that works with it? We do have a cool app that works with it. Does it get updated, something new with it? So this is a longer story. This camera has become a lot more intelligent in that it is able to identify interesting parts of the footage on it, so it has smile recognition, it has scene recognition, and all of those things really help it to analyze the footage that's on it, which will then help our app afterwards to create incredible edits automatically. So we have the quick editing app, which lets the camera upload footage automatically onto your smartphone, where the quick app will then edit video automatically. Is there any chance that a small camera like this will at some point potentially have bokeh where it can focus autofocus on the face and then the rest will be autofocus? It doesn't exist, right? But this kind of camera? I don't know, but I'm not entirely sure about what exactly is out there on the market, but this camera does not do it at the moment. I'm not saying everything's in focus. I'm not saying it's impossible, I'm sure it is. I'm not sure that's something we're working towards. Maybe something to do with AI, you know? AI is such a big buzzword at the moment. This camera is intelligent, but I think the word artificial intelligence might be describing something else than other... It's a word that's flying around a lot, but this camera has a lot of intelligence in it, so to say. It analyzes the footage, and that's also the way that HyperSmooth works. It doesn't just reactively try to correct different bumps and shakes. It analyzes the footage that's on it and then proactively corrects for all these movements. So it has intelligence in it. You can choose 24, 25, 30 frames per second, or it's only 4K, 60. No, there's all kinds of different... So the highest resolution is 4K at 60 frames, and the highest frame rate is 240 frames. Is it H.265? The file is very compressed. You're not too big? I don't know. What's the H.265? HACVC, right? HACVC. So that's what it's using? Yes. So it can keep the process still YouTube compatible? Yeah. Sure, you get an MP4 out of it. All right. Great. And what's the price? And is it available now or...? So in Europe, it came on the market today, so on the 27th. I don't know if you want to know euros or dollars or I have it all. So in euros this, the Hero7 Black, will cost 429 euros. And dollars it's 399.