 Welcome to Facebook ads Friday week four. So if you're new here, this is a series where every single week we take a look at proven Facebook ads. So these are Facebook ads that either have millions of views or thousands of comments or tons of comments from people who are saying they have bought the product and posted pictures of the product. So in these videos, I show you the actual creative itself so you can actually see it and learn from it. You get to see the winning products as well that's being sold successfully. I'll also show you where to source this product and we'll also be taking a sneak peek as well at the Shopify store selling this product. So we'll be able to see what we should sell it for, what we can buy it for, how to advertise it. So essentially the whole entire makeup behind these successful businesses that you can then take from, learn from and implement into your own businesses. Without any further ado then, let's jump straight into Facebook ad number one. Let's take a look at Facebook ad number one then which is from a company called the Mellow Dog. In fact, I've got to mention in the introduction this week is a dog niche themed week. And the reason being is because we're in Q4, the very beginning of Q4 and the dog niche is massive throughout the year but in Q4 it's even bigger. People go crazy for dog products and Google Trends process. So if we take a look at this particular setup on Google Trends, we have the blue line indicating popularity and demand for dog beds. Red is the indicator for dog gifts and yellow is the indicator for dog walking. We can see for each three of these search terms there's a clear spike in popularity through certain times throughout the year. And if I just hover my cursor over some of these, we can say, we can see that it's in Q4. So October, November with it peaking in December, 2019. The same thing happened in 2020. The same thing happened in 2021. And we can see the same thing is already happening especially for the search term of dog bed in October 2022. So if you're watching this video looking for a niche and a particular category of products to consider to build a business around and try and capitalize on this time of year, then I highly recommend the dog niche. So Facebook had number one, the post was created on December 3rd, 2021. And the last scene date was October 18th, 2022. This is an ad which has been running for a considerable amount of time, which is a great sign because nobody pays to run an ad for this amount of time unless it's making money. Before I show you the creative itself, just to take a quick look at the amount of engagements and views on the top right-hand side here. So we can see 1.5,000 reactions, nearly a thousand comments and 3.6 million views. Usually the Facebook ads feature are a lot bigger than this, a lot more engagements. However, the creative, this particular creative use to sell and advertise this product is brilliant. It's user generated content and it's a strategy that I love and use a lot myself. And I recommend everybody else do so as well. With that being said then, let's take a look at the creative. That's from Melodog. It's apparently 100% waterproof. I can put it on any surface and it'll prevent stains. As always, I'm there. Just to point out at the beginning, the lady in the video talking about the product mentioned Melodog, it featured the name. She said the name of the business straight away that's gonna build rapport with the people who see this video. It's not just a random video with silly background music and different clips all kind of bundled together. It's an actual real person showing their face, talking about the product, mentioning the brand name in the video, which comes across as a lot more professional, a lot more legitimate and ultimately a lot more trustworthy. Very skeptical until I try it. We poured some water on the dog bed and nothing went through. Even after a little while, it just kind of pulled up in the center. When it gets dirty, all I have to do is unzip the cover and pick up the answer and then just machine wash it. This is so much easier than steam cleaning our entire couch. This is my dog Duncan and he gravitates towards. So straight away in the opening of the video, she points out the two main benefits of the product really. Number one is it protects your sofa. Here in the UK's we're coming into the winter months and it's getting wetter and wetter. Products like this is gonna be more and more in demand. So if you're watching this video in the UK, I highly suggest this product. It's gonna protect somebody's sofa, stop it from getting damaged, stop it from getting wet and stop it from getting dirty. It also addresses the issue of naturally dog products need to be kept a lot cleaner or they need to be cleaned a lot more frequently. And it can be a pain with certain products. However, with this one, you can shove it in the washing machine which just makes a dog owner's life so much easier. We're at the ball of dog beds probably because it's so soft. I'm so glad I found this product. It's literally going to save our couch. Plus I don't think Duncan might say either. Another key feature as well just to kind of wind the video up is the actual featuring of the dog. You may have heard me speak about it in previous videos but I think it's super important to actually show the end user who the products is for, show them using the products because it doesn't matter how waterproof or how easy it is to clean this dog bed. If dogs don't like it then owners aren't gonna buy it. One thing I would add to the end of this just to improve it is to have a call to action and maybe some social proof. So it could be some illustrations or images of past customers and then finish the video off with to get yours go to themallowdog.com or whatever it may be. When it comes to selecting a product so the proof is in the comments because engagements and views don't always translate into purchases. What we're looking for in the comments section is indications, non-disputable evidence that people are actually buying this product. So let's go through them now. So this is the newest comments. We can see four hours, seven hours, one day, one day, two days, two days, three days. So we can see it is still current it is still active making it a great product to sell right now to get involved in. We can see that Megan here one week ago just ordered this, which is a great sign. It's a recent purchase. What we can also do is go to Most Relevant. This is gonna be the comments from the very beginning of when the ad was created and the ones that have most engagements basically. So these may be from a few weeks ago. Let's open up some of these and see if we can find some more people who have bought the product. So Teresa said she's bought one and her dogs love it. Jill wants one for her cats. And we can see another Megan here says she's ordered one. Brianna says she bought this. So we can see that people are actually buying this product then, which is a great indicator. We obviously wanna make sure before we invest our time, especially if we're gonna get a nice creative together and spend a bit of time and money on doing so. We wanna make sure that we're committing to a product which is tried and tested and actually proven. What I also love about this product is the profits involved in a product like this. So this is the company selling it. This is their Shopify store. A really simple theme. However, really effective. I really like the overall feel that this store is giving off. So it's not just gone for that traditional white background. It's kind of like an off-white yellowy color, but it's all in keeping with the kind of message that they're trying to give across. So with the name Mellow Dog, it's obviously not a big, bright dog brand. It's more of a kind of modernistic and kind of cool, like cool in and sensible and calm dog brand. Hence the name of the products which they've called the Carmen Couch Cover. They are selling this product for $120 and I've found it on AliExpress from a few different suppliers. So the first one that comes up is selling it for 24 pounds. That's with 15-day delivery free shipping. So if you convert that to dollars, it's probably about $30. And they're selling it for $120, which is pretty incredible. There's some significant money to be made with this product. What makes this product though so successful, in my opinion, is that creative. They have a real person talking about the product on camera, talking about the brand, mentioning the brand name out loud. It's not just loads of random clips of different dogs, different households, all put into one video with some cheesy music put over the top. It's a real person pointing out the how good the product is. And so with that being said, let's move on to product number two. Now I must admit, this product's quite shocked me and I was in two minds about putting it in this video because I just, I struggled to believe that it could be a great product. And then all of the products I put out on my YouTube channel, I stunned by every single one of them. And being somebody who has a lot of experience too, in the dog niche and I have a dog, I come across this product and I just couldn't get my head around it basically. So I took any kind of emotional connection or any kind of gut feeling out of the equation and just gone based on data and what people are saying in the comments section and the numbers don't lie, people don't lie. So it had to go in this video. The post was created on Monday, July 4th of 2022 and it's last seen October 18th, 2022. So it's been ran for some significant time. It's tried and tested and it's still active. It has 4,000 reactions, 200 shares and 300 comments. In the top right-hand side, we can see four and a half thousand reactions all together, 323 comments on the dot and 1.7 million views. Now let's take a look at the creative. A very simple product. It literally is a blanket in the shape of a leaf. They don't have any text over this. This is actually what I was telling people not to do with the previous product, which is just random clips all put together with some cheesy music over the top. I definitely think user-generated content, at least from my own experience, the results are a lot better and we get a lot more engagement because people have someone to listen to rather than just some cheesy music, but it just goes to show even the cheap, cheerful ads can still work nowadays when it comes to dropshipping because the most important thing at the end of the day is always the product. The pet niche is always a unique one as well because it is the pet niche and people want to see cute pets using the products. So sometimes you can get away with these cheap, easy-to-create ads. Let's go through the common sense if we can find some people who have bought this thing. We're gonna start with the most relevant. So no one's yours yet. We have Tisley, who says her pup loves hers. Athena says she's just got hers. Jessica said she bought two of these. Jaina says these blankets are just perfect. Emily says her dog Quintin absolutely loves his. Kelly says hers arrived and her dogs love it. So this is what I was talking about earlier. Even though it's just such a simple and basic product, at the end of the day, people don't lie. You can get one, two, maybe half a dozen people to comment on a post to say they've received it and they've bought it to help build up that social proof and that sort of thing. But it's just person after person who has said they've bought this product and they love it. So Erin says she's just ordered hers. Cherie says that she's just ordered one by the sounds of what she's posted. Minka says she's weighing on the ocean dog bed so she's ordered from these guys. And Kelly's tagged her friend there to say this is what she's ordered. So there's another person that's bought this product. Let's just go to the top though because some of those comments were from a few weeks ago and let's just make sure we've got some recent ones. So one hour ago, one hour ago, 12 weeks, I'm not sure why that's at the top. There's a bit of spam and rubbish there. 22 hours, 14 hours, 14 hours, 20 hours that somebody's bought it. I'm a posted in the last day. Two days, three days, three days, three days. Some 13-week ones and one-week ones added in. Five days, one week, two weeks, two weeks. So as we can see, still some recent comments. It's still active. People are still buying this product making it a great option for Q4. It's only gonna increase in popularity too as we saw in that Google Trends information earlier on in the video. This is the website selling the products in question and they're selling the products for £45 which was, again, quite mind-astonishing for me. It's obviously a very cheap product but it just goes to show. People have been ordering this thing so they're willing to pay that and they'll be willing to pay even more in my opinion as we get closer and closer to Christmas because people just go crazy for this sort of thing. Quick search on Aliexpress for Leaf Dog Blanket. We've got a seller here selling it for $21.59. We've got another seller here with guaranteed 15-day delivery for £20 and a penny. Got another seller here guaranteed 15-day delivery for $23.09. Another seller here for £13. That looks like a different blanket, like a cheaper one maybe made for cats. We could keep scrolling but we've already found a couple of supplies. So we can buy it for in and around £20. Sell it for roughly double that maybe a little bit more. Leaving over £20 profit per sale, making it a great product to consider for the Q4 period. With that being said then, I'm gonna leave you with the Google Trends information again just to reiterate how popular the dog niche is in Q4. It is a really popular niche but it's full of millions and millions of people, 10 to 15 million people actually in the UK that own dogs. For it to be truly saturated, you would have to have 10, 15, 20 million plus views on your Facebook ad. The average ad that goes out to a cold audience at least from my experience gets a frequency score of about 1.3. So for the dog niche in the UK alone to be properly saturated, you're talking 10, 15, 20 million plus views. It's very rare anybody will get that amount of views which means there's still opportunity to be had. So make the most of Q4 all the best and I'll see you in the next one.