 Doc, what is service design? Well, I think service design is designing and creating the best possible experience for a person in a given situation. And by experience, the thing that a service designer will do is to account for the entire experience. And that that experience might start long before we might think it does. And so a service designer will really dig back into all of the influencers of that core experience and understand in a completely holistic way what will make a great experience for that person. So this video is just one piece of the puzzle. Check out some of the other videos to get the full picture. And if this is your first time here, I'd love to have you to subscribe to the channel so we can keep bringing you more videos like this.