 Hey everyone! I am so excited today to be with Mark Walsh. He has done so much good for so many teachers, trainers, coaches, including myself. He created the embodiment conference, which hopefully a lot of you have seen and maybe even attended, where there were a thousand teachers, speakers, coaches, facilitators, mentors, and there were 500,000 people signed up for the conference. He has just done, I mean a lot of you probably watching this, some of you came from the embodiment conference, that's how you discovered me and so many other sort of embodiment teachers and trainers were discovered through this conference. So Mark, thank you for so much good that you've done for the community and it's great to be here with you. Great, my pleasure, just sticking this on the embodiment unlimited Facebook groups so more people see it. Doing this thing on ethical marketing right now and just like you all are like the first people who came to mind. I was like, I need to talk to George. I've been reviewing your content. I literally just downloaded your podcast, which I just heard you got up and running. I was like, if I'm doing this, I have to talk to George. And we both got the wear blue memo. It's nice that we've coordinated our wardrobes today. So yeah, Mexico. Yeah, so you're yeah you're in Mexico right now you usually you're in the UK and other countries sometimes but so you are launching this. We're going to we're going to talk about ethical marketing today and you're launching a free series of trainings called the marketing dojo on ethical marketing. And I want to make sure people know about that upfront. There's a link below this video above wherever it's called it's called ethical or the link is ethical marketing dot coach. I can I just share that can I just share the screen real quick. I just want to make sure people I want to make sure people see it. It's ethical marketing dot coach, and it's a free series. And, you know, Mark knows marketing super super well I I'm really excited to for the series myself. And after this five day free series you're actually launching a full program on ethical marketing, and I have contributed a very hefty interest into that program so I think people who study with you on marketing are going to are going to do well I mean you've proven that you've proven your skills for sure so. So I guess this is a conversation and please please do you know add whatever you want but I feel like I feel like marketing I mean one of the things that I think you really bring to ethical marketing is. I mean you have so much experience with embodiment. So, so actually I want to ask you this question. Can you define embodiment first because I know a lot of people watching this some of them. Everyone's probably heard the word, but not everyone's on the same page with what it means so what does that mean for you. I look in every every interview I get so it's fair question. So it's a bit of a buzzword, but I view it, you can answer in a few ways I view it as the umbrella term for all the body mind arts yoga meditation martial arts improv comedy body therapy so nice umbrella term for all the arts which look at the body as more than a piece of me more than a brain taxi but as part of who we are. This is really common sense I think to anyone out there. We will get what it's like to be tense when we're stressed we will get what it's like to see a charismatic leader. We know I was talking about dating with someone yesterday with chemistry that's embodiment. And in the marketing sense. Many people I think watching this have read the books or listen to one of your videos or whatever, but then fun stuff unable to do it fun stuff stuck. But they've read the theory maybe but they go okay what's getting in the way. And I think from a marketing point of view that the body is you know, I'm talked about it's just not part of the conventional mainstream narrative. And actually it's the thing that really makes a difference just in terms of our. Like what builds trust right like I think of markets I just read this great book trust agents is really nice book of marketing, and you know trust is so key to marketing and what are you conveying. You know we've you've talked about lizard brain I took about file flight you know, are you doing a marketing which gets people agitated in their bodies, or is actually soothing. Like, are you sure, is this a good move for you and you know our friends had high grades is very much aligned with this as well. I just stress the body piece and maybe that's the only unique thing I bring, you know to this is the strength in that area, but actually just the basics of ethical marketing. Most of my tribe my people, my community. I see myself as a community builder and leader as much as a business person. I love the embodiment through unity you know I'm in Mexico right now and you know within two days of getting here I'm like going to your class meeting people looking for stars that's just what I do. And most of the people who are like my peeps. They're just horrible at this. They're just horrible at marketing. And I get why because they've been told that marketing is sort of you know sleazy pushy unpleasant. And because of that they just don't want to do it and that's understandable you they don't do something against their values. And then what I learned is like when I told ethical marketing authentic marketing as you might say to people. They were just hugely relieved to be like, oh wow, there's a way of doing this that isn't scumbaggy, which is, which is in keeping with their values so that has become even though I'm an embodiment teacher primary that's become a real part of my life's work, because it's so empowering. Yeah, the people doing good stuff to learn that I mean I guess this is why you do it too right George. Why do you choose this job and not another. You know, so so I want to ask you this question. What. Well, let me let me let me share. Let me reflect back a little bit on what you just said I totally agree. I feel like part of the problem is that marketing, as I've been like studying marketing, I see that so much of it is so much of the same stuff. It's like basically, you persuade people you you you get attention by sometimes using visual interruption techniques or trying to be clever or whatever you like, work hard at getting people's attention. And that's already a little bit disembodied because you're, you're, you're, you're, you're trying to, you know, you're, you're no longer grounded you're you're in the grasping position right. And then after you get their attention, you're supposed to try to persuade them to do something with you. And, you know, sometimes people go George can you, can you please give me your feedback on my, on my website or my sales page. I look at people's sales pages. I'm like, Okay, so what I'm getting from this is that you are writing to somebody who is got their arms folded. And, you know, it's totally skeptical about you. You have to prove your value and your worth. And it's like, what kind of position is that it's like. It's just weird. Like, like, nearly always when I'm talking to my team, like I have a couple of copywriters and I, you know, really get to know them and they're getting pretty good at sort of writing my style but I always check it because I want it to feel like it's you know really genuine and from me and, you know, I give them information they write it and I check it. And, you know, the other day, like my copywriter was having kind of a bad day and he got it a bit off and I said, I said came that's his name I said came. I read the out loud and he read it out loud and it was, you know, some sort of jargon, some sort of. I was like, Cane, can you imagine me sitting in the pub in London saying that shit I would never say that dude. I was just, and he was like, oh yeah, it sounds fairly weird. I was like, just be normal. Like, how would I talk to you in the pub like, I wouldn't be like, Hey, Cain, do you want a beer this is the best beer ever buy this beer you want to be. Yeah, I just like, Hey man, do you want to bear us a nice beer, you know, like, you don't have to make you don't have to make a big deal when you're telling, you know, offering your friend to be, you know, so it's, it was really like, like, don't be weird. Just be normal, build relationships. It's not easy. It's so funny because Cain is the nicest guy ever like whenever I work with Cain I'm like this guy is amazing this guy is wonderful, you know, and but the thing is all of us. Cain is super smart too. And it's like, but the thing is, he's been trained in marketing. Just like right. That's the problem. It's like, whenever we've been trained in marketing and myself I had to detox from that stuff for years. I mean, this is why I started my business 2009 I didn't figure not figure out I'm still figuring it out but I didn't really enter authentic marketing until 2014 2015 it took me five years of detoxing from my master's of business. And marketing traditional training to go, wait a second. Just like you said, how would I talk with a friend. You know how how would I connect heart to heart with another human being that I genuinely like. Yeah, right. And it's like, like I saw you today and I just noticed my body kind of open. I'm like this is business. We're doing some marketing with you know promote the course but I was like yeah this is it's not unpleasant way to spend time. Yeah, it's like no it's that my body like opening when I saw you as I was George's dog you know is the other interesting one. Cain is not in the alternative world. So he's detoxing from marketing. He doesn't get why a lot of people in I'd say our world because I think we're both in that sort of alternative counterculture world. He doesn't get some of the hang ups. He's like money's good. What's wrong with money. I like money. Let's make some money. And then we also work with Sarah who's also a yoga teacher as well as you know because we brought Sarah she's more like our people to work with K. Yes, yes. And she doesn't have the marketing detoxing she has the hippie detoxing. She has like shame about being seen or they'll be. Oh, this is good. This is cool. So it's almost like two types of toxicity. There's a toxicity from the mainstream marketing world. Right. And then there's a toxicity. You know she's sort of trying to sort of not be an Instagram clone is what she told me today. She's like, and then she has all this stuff about you know being seen and she's British as well. She's a British woman and she has got cultural and gender conditioning. Right. So don't be seen. Don't be pushy. Yeah, you're too good. Yeah, it's really interesting. It's really funny because we're all like screwed up in a different way. You know, it's so funny. It's, it's like pretty much many, many women and men around the world are conditioned that way except for Americans. We Americans are like, Oh, I want to stand out and Israelis and Israel. I think recently we're doing a life purpose day next month right because you know I do different subjects and and we said hey who's a great life purpose coach that you know we wanted to get some recommendations from the community. Yes. And like 10 Americans like me. I'm amazing. Yeah, here's my website and you can see all the British people just face palming, you know, so like this definitely cultural subculture. Yes, you know I'm from an Irish family that has a certain background. Yes, Israeli friends that has a certain background. That's right. My Russian friends you have, you know things are very different marketing in Russia. Everyone's so cynical because of trauma. So Russia is a deeply traumatized country so people are very strangers are dangerous. It's like if you meet someone in San Francisco you're like hey buddy, right, it's nice to meet you. Yeah, it's like who the fuck you. Yeah, very. So this whole detoxing is so interesting because I totally agree with you I think I think a lot of a lot of those watching this. We understand the toxicity of the mainstream, but we also are coming to understand. Oh yeah I do need to have a healthier view of money, because we may have some of us came from a sort of a Judeo with you know Judeo Christian background where money is the root of all evil or that's the original quote that or people think that's the original quote I have a whole YouTube video on that search search YouTube on money root of all evil George cow and you can watch it but but but so some of and then some of us are you know maybe some of us have a different background or other spiritual backgrounds or the hippie background where it's like, you know, free love free everything everything should be free and money. It's like if you're taking money then you're not really giving you're not really being heart centered so that's one of the things and of course I've looked at the curriculum for the program you're going to be be selling after the five days. It's a little bit in the in the free five day training to but money money is a huge thing that the psychology of it the embodiment of it in a healthy way so I want you to just kind of touch on this like, like, I mean one of the reasons that you've been able to do so and marketing and I think me me too and I just want to say briefly like a lot of people don't know. I have a an advantage over a lot of my audience because I grew up in a in a home where my dad was a successful business founder he founded a business. He became successful in that business so I grew up thinking oh yeah of course money of course we make money of course money making is no big deal and I'm supposed to make a lot of money, or I'm supposed to be able to make a lot of money I grew up with that training that mindset that it's normal to make a lot of money. And I know a lot of you watching this didn't grow up didn't have that. Mark what about you did you did you grow up? No, absolutely not so I come from a family of sort of teachers and artists is a few soldiers in there, but nobody's really financially oriented. So you're actually probably more similar background then. I've gone through a journey with this really have like I was, you know, have some childhood memory of a guy going past in our village I grew up in the countryside in like a Ferrari or something like a red car. It was like a nice sports car. And my mum just kind of rolled her eyes and I thought it. And I remember just in that moment, and I had no idea who's in that car, he could have been the best guy in the world he could have been the worst guy in the world right but the implicit message from that moment was rich people aren't good people. And I really that's there was 100 messages like that and you know it comes from Christianity from Buddhism it comes from you know British culture, but it's also class based so I had this very interesting experience lately where I you know I've come into a little bit of money for the first time in my life the tournament conference did you know reasonably well. And that was fascinating in itself because some people were saying, I'm so glad you made some money and other people were saying, you're bad person you've made money. I'm like, what do you mean we helped half a million people it was a great event like Mark, you, you, everybody I referred as a teacher to the conference were so grateful that they were I mean, I feel like you've done so much good for, I feel like you've done more good for me than I could repay you. So, I mean you win win you know we help the audience we help the speakers and I help myself and I'm not ashamed of that. And I feel like if you can engineer a win win win there's triple win really that one then great. Yeah, but some people were resentful some people with jealous some, you know, it's really interesting but anyway got a little bit of money for the first, you know, you know, I've been in business for a while doing present reasonably well the body facility of course and body yoga principles, but at this point I went oh I should really invest some money, rather than just have money I was, and I never grew up thinking of investment. You know, I only grew up thinking you just make just about enough money to survive and anymore makes you bad. And I, I thought who could I ask about this and I have one cousin who went to a fee paying school, you'd call it private school. And he went there because his dad was an officer in the military. And so he's you know in the military you often send your kids to fee paying schools because you're, you know, traveling around war zones and stuff right. So he's the only member of my family he went to a fee paying school. And I get on pretty well with him, which is always a surprise to the rest of the family because you know he must be evil because he's he works in the city of London. And I find him up said hey Timothy how's it going you know this is, and why immediately saw was how comfortable he was talking about it. And he had, he's not smarter than me but he had financial literacy. And he said okay interest rates are low and you can get shares and you could buy a house and his girlfriends in the background and she likes me too so she's just like chipping in ideas. And then it was just like me talking about the styles of yoga. You know I can I you could do half the yoga you could do for the ass it was just totally casual. And he was just the ease in his body. And he also knew people he's like oh you should talk to this guy, and it just wasn't a big deal for him and I was like shit I never not I didn't have that education. I had had the education I didn't have the mindset of that's okay and it's no big deal and it's just part of life like, I don't know we learn about dating we learn about whatever. So that was a real moment of truth for me recently which under underline this and you know I always say with the, with the marketing stuff I do the first job is define marketing in a way which meets your values. It's just about building relationships that may or may not end in sales that it can be about generosity it can be a spiritual practice even you know it can be authenticity is not only not bad it's a good thing people trust you as the real you. And then you've got to get over some of this money I call the inner game is the money stuff out again is like you know learn about sales funnels learn about Facebook whatever right right it's so interesting by the way I had to want to make sure everyone knows you're not sitting in the bathroom. Oh, no, so I am in a B&B in Tulum, Mexico. I actually had to move because I had a little bit of gangster problem at the last one I got friends I had to move in a hurry. It's okay it was kind of fun. I'm you know I used to work in war zone service it was a reminder of my own life. But now I'm in a nice place and it's unfortunately doesn't have a desk I didn't check that so I'm sitting on my bed. And yeah, that's good why fight so I'm happy this crazy life right now. Totally. Yeah, the, the, the inner game. I love this because if you are if you can practice becoming comfortable with money. And there's this spectrum obviously there's there's there's there's greed on one side, and then you know greed and manipulation and kind of power power grabbing on one side and then on the other side it's like, Oh, I avoid money. I, I resent people with money. And that's, I neither side I think is healthy and it's like, can we come to this, this middle middle way where it's like, yeah money money is a tool to help us fulfill our purpose, fulfill our service in the world obviously give us enough security so that we can, you know, be mentally and emotionally healthy etc etc but, but how is your, how is. Yeah, okay so so just go into that moment George this. Yeah, I was getting excited. Totally. Yeah, yeah, this is this is not I couldn't find de kef George so we've got a problem this is real coffee. There's no de kef in the supermarket here. So people often say money is a form of energy I never know what they mean. I think it's much more honest to say money is a form of power. Right. And who do you want to have that power. Do you want to disown that power or do you want to use that power as a force for good. Right. And if we deny it, we just give it to people that have different values. And I feel like another way you can look at it as a tantra in the, you know, I have a pretty strong Buddhist education terabyte and Buddhist, and you can either be in a version to something or in grasping, neither is healthy or ignorance which is ignoring. Right. Yes. So the same way you can have a sensation the body you can even push it away you can even grab onto it you can try and blank out and disembodied the same with money. You can either say, Oh my God, I want it and be greedy boy but equally to say I don't do money I don't do money that's a version that's fighting with reality. And as is ignorance, you know, in Buddhism, ignorance means not being aware. So as is just not being aware of like how and I constantly catch myself like what I was talking to I know how financial advisors, I'm getting educated, I'm getting input on this, I'm seeing it as something to learn, you know, something to school myself in increasing way. And I talked to one they said how much money you're going to spend while you're in Mexico, you know, what's your budget, you know, you're staying at hotels and Airbnb. And I went, Oh, I don't know. And then I realized like, Oh, that's a little bit of not wanting to look at the reality of my life for the next month. And I probably get away with it. I'm not broke, you know, but it's like, why did I not say, Okay, here's my budget, it's no big deal, or I'm tracking this and I'm, you know, it could be I'm saving money by cooking and not eating out or it could be Hey, I'm going to spend loads of money doing yoga every single day, but consciously. Yeah. Well, well, it's kind of like how much are going to eat today. There's something wrong to say, Yeah, I'm going to eat a eat a reasonable amount. It's going to be delicious food. Right. But it's not going to I'm not just I'm on vacations. I'm going to eat is, you know, I'm going to eat as much as I possibly can because that's not that's not healthy. So it ultimately it's coming down to this healthy and neutral, right relationship with money to say, Okay, so here's here's a big one that I think a lot of a lot of sort of holistic or heart based people struggle with receiving the money. So so it's, it's, it's also also I mean, like I said, maybe except for some Americans receiving attention as well but receiving attention receiving money. It's like, you know, it's similar right so this it's a similar psychological hang up about that but the talk about that a little bit so how can we or what what is what is going on here what's going on with the receiving side. Okay. Lots, lots you can say here for sure you're going to more in my courses but let's say part of it's about am I good enough. It's about worthiness like that's true. Yeah, there's a piece around where there's like an equally if someone says I deserve this much because I'm worth it that equally says other people aren't right. But that that's that that is also dangerous, you know the L'Oreal trap I call that you know because I'm worth it. Okay, L'Oreal this advertising. It's like but that says I'm worth it someone else isn't always like okay can we take that away from money. You know the idea of but equally there's other people who just have a sense of worthlessness so so anything which is attention which is love which is money, anything coming in they're going to reject. Right, and you can look at this on a debt psychology point of view. I also just like to look at it very practically, like, every time someone gives you money, whether it be PayPal or hands you a dollar or whatever. Notice what you do in your body. Do you contract. And can you just a little bit relax for your feet, you have some nice practices I've seen on your videos, whatever works for you, you know, expand and relax is the sort of key semantic practice, rather than like when you take money out of an ATM. There's a part of me that feels like a thief, and I'm like looking over my shoulder and I'm contracted. And I go, Yeah, Mark, this is your money you don't need to be you're not a thief relax, breathe, take the money in your hand. Look at it, breathe again relax your feet into the ground soften your belly, put it in your pocket go about your day. If you have an ATM like let's say every three days that's a practice you could do two or three times a week. Right, like every time you get change even because it doesn't really matter about the amount of money it's that your system is saying this is a thing this is something that I'm being given. Yeah, so I think I think that's in there for some people they have to do the debt psychology work for, you know, even asking for money is a practice we do a lot with my students we say is my right. We practice it. We practice it. So, like, I just asked someone for a massage here and she actually gave me a little bit of a massage for free and it was awesome. So I said, Oh, I'd love to book an hour with you. You know, she's fully qualified. Yeah, and she said it would be 300 Mexican pesos and I looked up and it's like, that's like 10 bucks. Yeah, yeah, people need to Mexico. No, but it's not it's not me that's not enough for lunch here it's not that cheap. So it's not it's not a living wage there. Yeah, it's not. And I said, Are you crazy? You know, like, come on, I mean, you know, you're a professional. And it's like, this person clearly needs to just be in the practice of, and she might say, Hey, you know, I really enjoy it and I want to be generous. But she knows I'm relatively wealthy like we've hung out. You know, so it's like, dude, I don't mind paying you 50 bucks. You know, it's like, like, you know, even if the going rate is a bit less than the. Yeah. So so what do you so so this idea of charging? Oh my God, I've made a video about charging what you're worth. But most of the people who are watching this, I feel like I've noticed to to, you know, two problems like one is some people don't charge enough. And so they might eventually, or have already felt resentful about sometimes writing service. But there's other people who maybe they learned the traditional from traditional marketers and they charge more than they probably should at the stage. And then they feel scared or bad about it. But any thoughts on that. It's not about freedom. So I always say body mints about awareness and choice. So I think first thing is notice your pattern is your patterns under charge or to overcharge because somehow it inflates you and makes you feel good right now. Right. I look at money or it's not it's not that it even makes you feel good it's almost like you are afraid others don't value you unless you charge as high amount. It's like, it's like this is how they don't even realize this has happened. It's like, this is how I build credibility in the minds of others by price. I'm like, is that really, is that really how you're going to prove to others that you're worth it so that you charge a high price. It's like, wow, that's, you know, I think a third piece there is status people could feel like I, you know, I asked someone to do an event for free, which was massively in their benefits, but they would I just can't do it because I feel bad. And I'm like, but you're going to win from this. Yeah, she knew she was going to win, but she still couldn't do it because it to her is devaluing her somehow she got the story that unless you were paid you're worthless or unless you were paid a center. So for me, it's about the freedom to do both. So I give an example, every time I go to Russia, I work with three or four audiences. I go to Russia regularly. Moscow has money, but there are people there who don't. So I work with a gay community for it might maximum 50 bucks for a day. Okay, because it's kind of often quite poor communities, you know, they've identified as we're alternative therefore we have to be poor. I've actually done workshops for money with gay community in Russia, they've sort of somehow tied being gay to being poor it's very interesting actually. I work with the yoga community who have some money. I work the coaching community you have a bit more money. And I work with the like high end business concerns you have a lot of money. This is like some serious Moscow money. I know what oil oligarchs who have more in I charge them 1000 pounds an hour I mean they have more money than me and you can imagine. Right you know they they sort of come in by helicopter kind of thing you know. So it's five groups of people with five different levels of money. And my practice is giving the best value from the heart to all five of those clients. And it's actually sometimes I notice with the oligarchs I like, I'm like, you know what I'm just doing this for money so I'll just roll out some bullshit. You know, and all I noticed with the sort of poorer clients like my lesbian friends that I work with, I've worked with them for years. I'm like, you know what they're not really paying you much or just give them my second best I'll come I won't sleep properly the night before I'll party or night and then stumble in five minutes late. You know, and I go no, the practice is to give from the heart equally to everyone. And I got to a point where I pretty much do that. And that feels really liberating. So the price is in no way about my worth. It's simply a practical thing. And then I'm free to make a choice not I have to be work with the poor people because it's noble and good, or I have to work with the rich people because I don't value myself. I work with the whole spectrum of Russian society, sometimes in one week or one day even. And it feels good in every place. The only thing that changes is how smartly I'm dressed and how smart with training rumors. That's the only thing that changes. Yeah, I love that. I love that liberation of doing that is the ecosystem works as well. I couldn't do the charity work without the sort of rich work. Every time I go there, the ecosystem works. Yeah. Well, this is this is where I say I tell people, give content generously be be, you know, be genuine and generous in your free content. And at the same time, the 80 20 rule, you know, 80% of your content is free, inspirational, helpful, whatever, you know, genuine giving. And then 20%, make sure you are asking people to say, Hey, join me for this program, hire me for your, you know, for as a coach or facilitator or, you know, here's my product, you know, it's like 20, 20, 80 rule, like that's a really, really nice balance just to be able to have people support you, right? Like this course next week, it will be the best bite size nuggets I can provide. I'm not going to be holding back the good stuff. Yeah, I know I best nuggets and then you're the same. Tad's the same genius. All the people I love this for the same. I was thinking about this yesterday I was walking along and I was thinking what's the kindest business model. This is my starting point, not what makes the most money or what should I do or, you know, what, and the freemium model I think is the kindest. And, and here's the interesting thing, it has to be kind to me. Right. So it's kind to the audience because it gives people that don't have the money a lot of great stuff. It's kind to the people that buy because they can build trust and taste before they buy. You have a coffee date before you go for dinner and you go for dinner before you go to bed, right. It's a trust building sequence. So it's kind to buyers, and it's kind to me, because it puts me out to a lot of people in a percentage like the conference, for example, you know, half a million people got it for free and a certain percentage those poor. Yeah, that's I if there is a kind of model. Yeah, I would like to know about it. I personally have not seen one. Yes, yes. You know, honestly George we live in the real world, like some people say all your stuff should be free. That's not kind to me and it's not the word I would use that my community really likes is sustainable. Yeah, it's not sustainable. It's not, and you know, it's not kind to other teachers, because the question marketplace. Here's the question I want to ask. Do teachers deserve to make a living. Are people that have skills that let's just be honest with that question do teachers and facilitators and coaches and mentors and healers deserve to make a living for what they provide. Now and some people might say no, all healing should be done for free and there are some spiritual traditions that believe that and that's okay if you feel called to that do it. If you want to live. I think it's a middle way in the modern world where, you know, currency and money is still being exchanged for for for work and products. Do teachers and healers deserve to be paid for their work and my answer is, yes, they do. You know, so, so I want to make sure people know again about about about the five day marketing dojo so just give me a moment here. I want to share my screen. First I want to thank Erica and Lisa and Sarah Alessandra. There may be other comments that I'm not seeing here but just you know live who are here with us right now. So go to ethical marketing dot coach so it's not dot com but ethical marketing dot coach is where Mark is doing the five days of free training so Mark tell us about this it's 45 minutes live each day. Yeah, yeah I basically you know it's, you know all transparency it's a it's a funnel into a product. So, whether it's a sample of the actual training which I'm part of that the pay training I'm part of yeah. But you know what I like about this is it's bite sized so for people that don't know me yet and want to get a taste for it like this Facebook they can get a taste for the style because I have a particular style that doesn't work for everyone. You know I tend to make a lot of jokes and be quite you swear and be quite young and you know you have my own version of it, but what people can really get from it is a reframe of what marketing is, and this can be done easily in a week in these that you watch even three of these 45 minute sessions, you'll have a completely different view of marketing and one which makes you want to do it. As one of my students said to me what I learned about marketing from you mark was to do some. Okay, but here's why he didn't do some because he didn't have a view of it that made sense to his values. And this can give you that view now the embodied training and details that takes time, but the reframe that having a view of marketing aligned with your values is really quick. It's really quick I just take people through it logically I've been doing it for years at the end of it even at the end of the first session people go. And that's a relief. I now actually want to do marketing. And then I give them some of the most fundamental tools because you can study business for years but the basics are actually fairly straightforward. Like, I find myself explaining, I do coaching sessions one on one with people pay me for this. I find myself explaining the same five or 10 things just again and again and again. Yeah, yeah, I totally agree. George like this is a funnel this is trust building. So marketing is a form of spiritual practice which I completely agree with. I, I, I think I sometimes say marketing is the process of a business finding it's calling because it's continually exploring your own interests and your own experience in in collaboration with others to see what resonates what really serves them, which is what our calling is is that kind of intersection between what we can provide and what others really benefit from. So I love that marketing is a form of spiritual practice day one difference between Jedi and Sith marketing number day two is to find your niche and rocket. Awesome. And you know mark one of the things I love about you you're very you like you get to the point is very high value, what you do like very, very concise as well. So we write authentic marketing messages sell without being cringy pushing many people love that day for you social media effectively and ethically. Excellent. They five collaborate effectively build win win relationships and help students. Yeah, and that's, you know, one of the things that you're superb at is doing this but also, you know, and then. So this I think this these five days of free trainings will give people a really good taste of what it's like to study with you and then there's the paid, you know, ethical marketing training with with all the money stuff. I mean you have so much in that curriculum I was, I was, I was, I was messaging with you. I was messaging with you I'm like, Mark, are you sure you want to give all that in the curriculum because that's a lot for the paper. I mean I've been coaching people and teaching stuff for years right I always taught it as part of my other courses. Yeah, the end of my body and coaching or anybody. And then people kept people were literally giving me standing ovations for the like that bit of the training. And I went okay I need to get on front of a camera and download everything I spent three days just downloading. And the crew were like, Wow, this is going to totally change our business at the end of it, you know, they were just there film but they said this helped us so much. And for me, I can't, I'm a give up. I like being generous. And as I say this is the kindest model people can get a taste if they you know they're there for those who can't make one or more sessions do they get a recording of it. They're free for 24 hours. So email in there gets an email every day is today's recording. Yeah, depending on because we have people in different time zones and this is US and European friendly time zones. And 24 hours is a is a very good boundary to keep to say hey listen, you're getting you're getting this for free, you know, you're not going to listen to it if it's forever free and forever download on a computer or whatever so 24 hours give yourself it's within the 24 hours to to watch it listen to it etc is a video is audio what is it. It's video. So I'm going to be live with a bunch of people on zoom. Okay, so if you can attend live then they can interact a little bit at least with some questions or interact with each other. I think with the zoom is going to be sort of invite only that's kind of and then and then that's broadcast. You know, if they want to come to the Facebook group and ask you know if they want to come to embodiment unlimited and ask questions we can take I'll take, I'll take your board questions and feedback for sure. But yeah, I just find like, rather than broadcasting actually being live with at least some people just keeps it human and totally yeah it makes it much more fun. So ethical marketing.coach is the website, just like it's spelled here as you can see ethical marketing.coach so I'm going to, I'm going to try to listen, watch all of these as well myself because I know I'll learn stuff from it too so Mark. Thank you. Thank you. Pleasure man. If my people will be listening to this too so I just want to say I just downloaded George's podcast and I know my listeners like the embodiment podcast so there's a another good podcast we had you on twice on my podcast as well so I was looking through the streets of Mexico listening listening to your stuff I always used to joke I was used to listen to you in the bath on YouTube right and the reason that this isn't like it's a joke but it's more than that like the reason I listen to you in the bath is because at the end of the day and relaxing I want to learn something but I don't want to be like nothing pushy nothing triggering and I could listen to you in the bath and still be totally relaxed and and to me that's like now I'm a little bit more you know but that says something about you as a person that I can feel comfortable in the bath with you, you know, and honored. It's kind of a weird way to say it but that just means I like you I think your works really good it's chill what you do with it. It doesn't put me in that like oh my God I've got to buy now. Some people some people have said they listen to me before bed I'm like good thing or a bad thing but if I can help people sleep that's great. I think we're a great combo I think we're a great combo similar values but different style and I love working with people with different style because it's not everyone's your cup of tea or my cup of tea right. Absolutely so this is great. Mark thank you for for doing the five day series thanks for kind of showing up and giving us and having this conversation together and it was a pleasure man I hope I haven't talked to you too much that caffeine really hands so no no that was great. It's taco time here so thanks thanks for your time. Cool yeah I'll see you next week for the marketing dojo. I see you there take it easy.