 afternoon, like, Oh, someone wants like a consultation call with me, right. And like they scheduled it. And I was like, Okay, and let me go to the leads page through that email. And I saw like 14 leads I was like, What the hell. So I had my assistant column on, you know, no one responded but still good results. You know, good results on that one. Dude, that's a freaking. Dude, why don't you. Oh my gosh, dude, that freaking has me jumping for joy over here dude. Holy crap, dude. That's let's take a look at it. Can you share? Can you share screen real quick? Yeah, yeah. And I'm going to show you like what I'm planning on today. I have the post kind of ready. I was going to post that like sneak peak tour. And then we can just make ads for it on Instagram and Facebook. Heck yeah bro. Give me give me one second. Okay, I gotta give my daughter to my wife real quick. Hold on one second. Okay, I'm back. Sorry, bro. No worries. Dude, that's freaking awesome bro. And what like it has. Has it been a week or has it not been a week? I don't think so here. Let me drag this over here. Yeah, it hasn't been a week. I guess I'm 15 now. But yeah, I also I have this thing. So here's like my little flyer right. But I have this thing I want to. I sent out like the email yesterday. I think you got it too. Yeah, yeah, yeah, I got it. You're my little Sierra I'm here. Let's see. Gosh, how do I hold on marketing. And I was, because ever since we ran the ad, I'm like, you know, because I, I obviously, you know, freaking just like you. I mean, you're running your business right and you got you got shit on your mind and you're thinking of clients and that's how I think of you. And so we ran and ran it. I'm like, I'm thinking of you like every damn day and I'm like, okay, so if I don't hear from him, no, no news is good news. And so I was like, okay, maybe the ad is working, because I haven't heard from him. And so I'm glad that it that it has been. Now it just comes down to obviously continuing the process and, and making sure that those that that we're nurturing the list. So as these 15 leads or whatever it was as they come in, they need to keep hearing from us. And that's when we set up an email automation where you don't want to have to physically email these people maybe set up 10 emails or maybe five emails in the sequence and and have those going out. I have to do here. Hold on. I'm logging into Chrome set to open a whole new Chrome. Yeah, yeah, it's all good. Right there, Cartra new calendar booking. Wow, dude here she left the phone number in the in the Cartra. But like so I went in right or full profile. Let's see what. Oh, you know what we got to do. We log in what we have to do is we have to add the phone number filled to the form for the calendar. That's what we got to do. So yeah, let's I don't want to get too ahead and I know you got other things you want to go over as well but remember that we got it we got it we got to update that form. Because now as a now as they enter your world, they came in through a landing page, and then now they're scheduling an appointment. So at that point they already feel comfortable to a certain extent. Now it's on that form for the calendar booking that we asked for their phone number. Right here this is the lead holy shit bro. No one responded but still I mean they're clicking some people like there there's a nilly. Dude, I'm telling you that that's going to be normal and then and then we'll have a percentage let's just say 1% 1% actions that responding. Well, so what's funny is when I click that email if you click on the 3d tour, it takes you to that landing page that we made in Cartra. So these people are like realtor see joy shovel realtor like these guys are like came from that so I just drove them here, but I'm here you can see at 15. Right. Okay, but I have. So, as we run the next ad we exclude realtors. No no no so what I'm saying is so when I like I drove them here so that email I sent out to everyone I sent it to 1200 realtors. So yeah so like they clicked on the picture and took them to the same place so it wasn't driven by the ad you see 15 got you versus 24 leads nine people came from that little flyer. Okay, so then we got to make sure that we set up separate separate set up a separate list for that that way you can segment these people. Got it right because we don't want we don't want them on the same list as these leads that are coming in for example. So my question is before we do this should I put the ad on on my business page right now. Oh yeah for sure. But then also the way you were looking at it with the Cartra is you were looking at it from lead view. If you went into list view. So now we're list so now the 24 actually used to yeah we got to separate that so the 24 people that are on this list. They happen to come from a from an email that you sent out. They need to go to a different list. Okay, we'll deal with that part what we'll deal with that part because I want to look at that list of 24 and be like okay every single one of those came from an ad. Got it. Here's what I'm so maybe you can help me like post this better so you've seen this already. Let's go. I emailed it myself so I can post on Instagram for my phone. I just want this thing. And then I was thinking for a value add is like hey, here's a little sneak peek of the tour if you want the full tour click here. Heck yeah dude. Heck yeah. Take it to the other page to like capture info or should I just give it out for free like anyone can look at the tour. I would I would do the first way you said a little sneak peek and if you want the full tour click learn more. Okay. And then for the, let's say. Does your volume go up a little bit. Let's see. Can you turn up your volume. I'm maxed out. I just put it closer. That's perfect. That's fine. Perfect. All right. I'm going to buy one of those mics like you have soon here. I have another $1,000 from Compass to spend about Rebecca $3,500 new MacBook. Heck yeah dude. Yeah. I'm thinking like, like how much of this to copy into the post. That's one thing. Well, I mean, why not? I mean, I mean, because because to tell you the truth, all of the specs can go in the text of the ad, which is all of that. And what they're really clicking on the, what we really kind of want to bribe them with or entice them with, for example, and get them to click learn more and opt in is for the photos. So maybe put it. Yeah. So you have the video. So we're giving them a sneak peek. So what we're really going to be learning, click and learn more for is to find out more about that virtual tour or for more photos. That's one way. I mean, you can easily do it. I mean, man, this is going to carry over at before file. Okay. Now we're. And then also I had, I don't think you've seen it, but there was a comment that came in because the video that I released today that went live on my YouTube channel was our last. And one of my friends, one of my friends that, you know, following me on my YouTube channel, she commented and said, there's software that allows you to edit the video into an Instagram ratio dimension or whatever. Oh, so you can record the video once and then, and then format it, crop it through this software that she's talking about, which I don't know what it is, but I'll ask her. And it'll just, it'll crop it to an Instagram size. Nice. I just do a horizontal one for Facebook and crop. Yeah, exactly dude. Um, so. This is my post, right? What I put before doesn't even count, right? This is it. What you put before, what do you mean before? All right, let me. So right here, like I'm coming in here, right? Yeah. Yeah. Yeah. So like, I click that the moment I put the video in, it takes me to that new page. Yeah, that's fine. That doesn't count, right? What I did before. I don't know why it's not there, but, but this is where you want to do it for sure. Do right there. How do you add like emojis, like a fire little thing or something? Yeah, go to, um, go to www.emojicopy.com. Emoji, E-M-O-J-I, and then C-O-P-Y. Got it. Okay. Like just listed. Man, new on market or? Yeah. Yeah. Just listed. Um, new on market. Property won't last or something like that. Create some type of urgency. Just hit the market. Um, See, this is all ad copy. I got to get better at ad copy is writing out this stuff. Um, for, you know, for attention for the title is going to go up top, right? So, okay. All right. Have this. Oh, there's one going on. Copy. There's my emoji. Yeah. Perfect. So now what we're going to do is we're going to set this one up and then we're going to also create a custom audience and retarget all the ones who watched the first one. Okay. Oh, I gotta tell you there's some fucking haters out there. Yeah. Oh, bro. That's what trips me out because it's like, dang dude, it's like, what is there really to hate on? Like. A person has to be a freaking like loser to really. Like, especially in this case, comment on a real estate ad. Like, what do you, what do you hate it on, bro? Like, what the heck? Like, Are the other realtors or just random people? No, most of the people will be like, Oh my God, California is so expensive. Go to Texas. Like, bitch, like you live in Concord. Like, what's wrong with me? Like, you know, I'm like, I can't say anything. I just like, and some people like put negative shit. Like, you know, it's so crazy comments. Yeah. Here's how I want. No, dude. Here's how I want you to look at it from this point on, bro, especially on an ad, especially on an ad. Engage with the damn comment. Like, because all that does is it pushes your ad even further. So any stupid bullshit comment reply and reply with a great attitude and leave all the negative ones. I would leave all of them, bro, unless someone's completely talking shit about you personally, then okay, maybe that's different. But if they're just saying something stupid and random, oh, freaking is better in Florida. Okay, cool, bro. Yeah. I agree. Whatever. And just comment, just comment because sometimes I get that on my YouTube videos and the engagement is what pushes the algorithm to push that video even further. Whether it's a positive comment or a negative comment, it doesn't matter. That's why I encourage people to comment on my videos. You're just helping my, you're helping my views go up. You know, so yeah, don't, don't delete anything. Oh, okay. So not even the bad guys just deleted like the negative people who are like, no, no, unless they're talking shit about you personally. No, bro. No. Like, like your assistant spam me with like a Atlanta area code. I was like, I have like an ISA out of there. So I'm like, oh, okay. And just reply back. So that's kind of weird. I didn't, I didn't have them do anything. Like maybe play dumb with it. If anything, but the fact that you reply is all that matters, dude. I'm telling you negative positive. It does not matter. Leave it all. Let's see. It only helps you. Should I add more text? No, that's freaking perfect. But, but also let's say, let's see, let's, let's create a little bit of urgency. Let's see if we can write maybe. Like, maybe did you, did you type in click, learn more? Not yet. I'm just, yeah, let's, let's do that. Bring any of this. They're all in the post though. It's all good. That's enough. That's enough. And then, and if you want access to the full three interactive tour, click, learn more. Perfect. Yeah, dude. Click, learn more and I'll email it to you right away. Perfect, man. And also, you know what, let's, let's, um, let's either change the title or change that just listed in the text because we don't need it twice. So hot property to just hit the market or, or, um, hot property to just hit the market or new property listed won't last long or something like that, something short and catchy, but different from the just listed because as we see the post, we don't need it to show twice just listed hot property. Just hit the market. Perfect. Just listed this fully renovated. Perfect. Or remodeled. Perfect. If you want, if you want access to the full three D interactive tour plus a ton of photos or a ton of images, whatever, click, learn more. Well, the images are online now for free. I was also thinking of turning off that other ad. Oh yeah, dude. Yeah. Yeah. Yeah. Turn off the other one for sure. So now it's done, but remember which one it was or is. Well, it's these two ones. Instagram with one's Facebook. Okay. Cool. So then because what we're going to do is we're going to create a custom audience. Around the Facebook one. It's a good video. I got like 4,000 views or something. Awesome, bro. Awesome. Let me see here. Perfect. Okay. So now. That's just my video view is still going. Yeah. I got 2000. Cool. So, oh, what happened to this? Or the video tour. Why is it off? Did you just turn it off right now? No. Video views, intro video. Maybe. What? The budget. No, it's still ends, ends May 17th. Okay. It's on here. It's on there. Okay. You're good there. So, okay. I need like a line right here real quick. Okay. Hot property just hit the market. Just listed this fully remodeled new concord. Connell just hit the market. And, and people are going crazy or, um, and buyers are lining up or, um, um, um, um, um, um, um, um, um, um, um, um, um, um, um, um, um, um, um, um, um. Um, thanks for having me. Just, just just jump. I'm looking through it and yeah. And it's beautiful home won't last. Or something like that. Just to create some type of urgency. Um. Man, I'm trying to. Yeah, like urgency won't last. Kind of like sales. Yeah. Kind of is. Are there other units in that. Complex that are listed as well? So that's what we listed. I wound just one pending. End unit just hit the market and is the last and is the only one listed in the entire complex or something like that. This ad copy gets me sometimes. I know. Just hit the market. It's not her just enjoy this. Take a look at the take a look at the new 3D model that we just put together or take a look. Take a look at the take a look at the 3D. What is a 3D image or 3D video? 3D tour. Yeah, take a look at the 3D tour. Sneak peek below. Or the passion. Take a look at the 3D sneak peek. Perfect. Put a space in between that though, or unless you want it there on that first. Like. Like I would maybe you want to crunch. Okay, that's fine. These two. Yeah, that looks good. That looks good. And there's the list. And then there's this. And what you can also do to maybe, maybe touch it up is you got the fire emojis, but maybe rather than those, those dashes. Maybe put a check mark. You can go that to that extent with the emoji, put a check mark, a green check mark, check, check, check, check, check, check rather than hyphen hyphen hyphen hyphen hyphen hyphen. I mean, that would really make it pop, but at the same time, I mean, it's not that it's necessary, but it may look a little better than the damn hyphen. But it might be, it might be too much at the same time. Well, it's kind of stand out. And then I can just share to my page from here once this is all done. Yeah, perfect. Awesome, dude. We've got flyers just out of the emails. They got four coming soon showings and people actually. Bam. Forgive me. One second. Crap. I just got someone asking to show the condo one second. Hell yeah, dude. Oh, they already send their PD. Oh, amazing. Amazing. They sent their what? So you need this thing right here. PED form to show any property. Most likely it'll be a FaceTime tour, but a client decided to come in person. So this is what's required. So usually people are kind of show them like, yeah, I need a PED. Any visited property. I just did this one time. So they don't have to do it for each one. See. That's his name. But the blood says like, I don't have coronavirus. That's in my knowledge. And if I get it from visiting this house, I won't sue you. That's pretty much holy shit. Every single property now. So, and what I'm going to do is that nationwide or state? Is that a state? Well, I only know California stuff. I go online and see what other people are saying, but. Interesting. Tracy. Where you at? Are you on this email? See like my two emails. There you go. Tracy and an email for a whole front door code. Go anytime. Yada, yada. You see that? Nice. I'm just like, Oh, open the blinds. Parking spot is this blah, blah, blah. It's like, they know what the hell to do the show. I'm like, which parking spot? Like, I just like to give them the info. So the agent looks like a pro and people want to buy it. Hell yeah. Agents do it, you know, nice. Boom. So let me just get this done. Oh, mayor. So he signed it for himself. He is the agent at Redfin. Right on, man. Really cool. Boom. So what's this one listed at? 375. No games. Not bad, man. Well, yeah, another, another very similar. It would just sold for three. 372 900, but we're slightly better in like a little bit of things. And I think we can get it. What's the square footage? 914. Hmm. Not bad, man. Not bad. Cool. So if you want access to. Oh, boom. How can I like highlight it or bold it or whatever? I mean, you really can't, you can cap it. I mean, Maybe, maybe I would space it. Yeah, there we go. Like this. Yeah. And then capitalize that C on click. Click one more and I'll email it to you right away. That's perfect, bro. I think, I think it's, it's good to go. And then, and then click on the thumbnail real quick to see if there's a different thumbnail that you may want to, that would actually make it stand out. This is cool. I mean, I do, I want to show the property, you know, or do I want to show that so people like, what is this? Yeah, that, that's what I would think. Like if I was scrolling through and I saw that shit, a black background with that random thing, I'd be like, what the hell is that? Right. So that could be kind of catchy. Damn, all right. Man, which one is it? I'll go with it. Which one is your favorite? That middle one. Cool. And then hit. No. Yeah, you don't need really any of that. I'd hit the, um, yeah, hit the, you could just hit the blue button and then you're, you're good. So, so that, and then, and then publish, you could publish now. Go ahead and just, yeah, leave it, leave it as is and just hit the blue button publish. That's it. Nothing here. Yeah. Now you don't really need to put anything there. Okay. Cool. So that's in motion. That's being published right now. Let's go to your ads manager and let's set up a custom audience real quick. So that'll take a few minutes. There. Does it get out of this? Yeah. Get out of that. Oh, oh, shit. Okay. There we go. Nice. Nice. Ooh. Really cool. It's just going automatically. Yes. All right. Oh yeah, bro. That's where you can kill her right there. Cool. All right. Okay. So let's click on the three or the dots at the top. Top left. Yeah, right there. And let's go to, um, events manager. And then we're going to click on, um, actually know what my bad click on the dots again. The top left. Go to, um, go to audiences. Go down to, um, Scroll down audiences. There we go. Okay. So now that first video was how long. Uh, that one's. The first one. Oh, first one. Yeah. Are they both 13 or you that one? Yeah. How long? Okay. So that was a minute. So we can create a custom audience around everyone who watched freaking. Shit. Really. It's up to you. But. I would probably create a custom audience around everyone who watched 50% of it. So 30 seconds of it. Or you can go less. You can go. Let's look at our options. Yeah. Let's, let's click on create audiences, the blue button. And then custom audience. And then let's just see our options. We have the, we'll see a drop down. Okay. And then let's just see our options. We have the, we'll see a drop down and then video. And then, um, yeah, click right there and gate choose a video. Yeah. So we can go three seconds, 10 seconds, 25% 50%. 10 seconds. That's enough to be like know what it's about. Yeah. Yeah. Perfect. Let's go 10 seconds. And then you want to title it that as well. So click on choose videos. And then, um, Find that video. It's which one? Both. Um, No, not both. Instagram one as well. No, not the Instagram. Let's just do, okay. Yeah. Uncheck that one. Let's just do the Facebook one. Okay. That one right there. A lot of people still, well, that's three seconds, but still. Let's, yeah. Well, if anything we'll do, we'll do it separately. Okay. Let's do this one. Just, just the Facebook. Confirm. Yeah. Confirm. And then what you're going to do is you're going to title it, give it an audience name. And then, um, I'm sure you put in there 10 seconds so you can just type in, you know, yeah, watched 10 seconds of. And then, and then the title of that or maybe the listing address. And then you could put maybe video number one. So watch 10 seconds of five, four, six, seven round tree video, video one, perfect, perfect. And then, um, in the past three, 65, you can leave that because it's really just in the last, you know, week or so. So that's fine. So let's click create audience, the blue one. And then, and then we're good. All right. Okay. Got that. And then boom. So hit next. And then from here, we can go look like audience, but we don't create an ad or you, yeah, we can create ad and then we can expand, but we don't need that. Just hit done. And we'll just set it up from the beginning on the other on, on the ads manager. So now we'll just click on the dots in the top left. We'll just go to the ads manager and just set up the ad. And then, and then make sure you pull up the link because we'll put that link for the landing page in there as well. So the page. It's always like, always the other email now. So you bounced back and forth between emails. Yeah. Well, cause like I've been working on, on this one here for the longest time. What the hell? What? Oh. Now we're taking them to the landing page. I'm tripping out like, I don't understand where my thing is. What do you, you're looking for the actual video? Yeah. Well, I'm looking for the link for the full tour. That should be in the email. That is triggered when they opt in to the landing page. So we need the link to the landing page. Hold on. I sent this. To my client to see what the hell I'm doing. So there it is. There it is. Yeah. That's a teaser video. This is, this is it. Yep. All right. So this is going to be on the landing page in cartridge. That's going to be, that's going to be in the. In an email, I guess. Yeah. In the email. In the email, which it's already in the email, right? Didn't we already set that up? Well, let's see. Yeah. So everything is, is going back to that same landing page. That we ran on the first ad. Right. Cool. So I have this going. So where are we at as manager? Yeah, let's go to as manager and then we'll just click on, click on create. And then we'll just go, yeah, check the box. And then we'll go conversions. Versions. And let's, um, 3d tour. So just make sure you can, in that title, the first one, especially it's the most important, because that's what you see first. Just make sure you know which ones, which like, know that this is the second ad, for example, right? Cause 3d tour, right? The other one was the, my video. Okay. I only have these two for this property. Perfect. What is this conquered? What should I put? Um, yeah. Or you could just paste the, what you put on the first one. I normally just copy and paste the title and just title the same thing right here. Come on. Get out of my face. All right. Cool. Convergence. Website, right? Yeah. So there's the, um, let's leave that. Um, and then actually click on the edit real quick. Let's just look at the seven days doing, let's click on that. Let's go. Um, we can either go seven day or we can go one day. Click. Let's, let's go with, um, What is this? It's just, watch, if you hover over like right where it says conversions window, hover over the little question or the little, the little circle to the left, hover over that. I'll tell you. So select the amount of time it takes for someone to complete the action conversions. Okay. This is data to generate this time for an optimized delivery. No, I mean, I want it right away, but seven days from now, the shit's going to be like, yeah, let's go one day. Click. Click or view. No, we can just go, just go one day. Click one day. Click. Yeah. That's fine. And then, um, scroll up real quick. Let me just look at a few things real quick. Scroll to the top. Okay. Cool. We're good. Okay. And then, um, Convergence, scroll down, scroll down. And then right there in custom audiences, click that in the box and then you'll see your custom audience. Perfect. Watch the second video one. Yeah. Perfect. That one. Okay. Cool. So we're good there. And then, um, in the locations, that's where you can put, what did we put the first time around? Did we put the address? Did we base everything around the physical address? Or do we have like 15 miles around that? Okay. And then also make sure you change the dropdown to people living in this location. Yeah. Perfect. I get like 10 or less, but that's because it's conversion, right? That's because it's conversion. And that, and that's also, it's, it's, it's basing everything on the budget so far. So what, let's, um, actually, and then connections, let's exclude. Let's exclude your pages. Yeah. Cause they already see it on there. So far getting like, Oh yeah. Well, nice video again. You know, like they see it. Yeah. We don't, we don't need them seeing it. And then you can leave it on automatic. You could change the daily to lifetime. So I'm thinking here, I should spend more like, so like, Oh, sure. See what does it give me? This hasn't changed. Yeah. That, that, that, that sometimes that updates, sometimes it doesn't, I wouldn't even look at the negative, the, the less than 10. I wouldn't even focus on, I wouldn't even look at that shit, bro. Like it don't even matter because sometimes that doesn't even, that's not even accurate. A lot of times that's not even accurate. Well, lifetime and I'm going to run it for what, at least two. Run it for a week. I mean, run it for a week. I, I, again, I would, I would just stick with your monthly budget, man. Like, unless. Well, so this is outside of my monthly budget. This is my budget that I'm getting actually paid commission for from the seller to advertise. So like, if I get, you know, like, I mean, does this get me leads or does this get me like people to want to go see the house? We're, we're running, we're optimizing for freaking leads, conversions. Okay. So this is for me, not for really the property. What ad can I do for the property to like help itself or whatever, in case. What do you mean? Or does this help itself while giving me leads pretty much same shot? Yeah, dude. Hell yeah, we're promoting this, this property. We're getting freaking leads of people who are interested in buying it or interested in buying anything. Shit. That's, yeah, that's, that's, that's, that's conversions. Video views would be just showing off the property, you know, brand awareness, just getting it viewed. But no conversions is freaking opt-ins like leads. So. I mean, should, I mean, should I put more on this ad than usual? No, no, not, not, not, not, no, not at all. I would, I would, today's a fifth. Okay. So I would, I would push out that time that start time. Go from 2pm to maybe start at five, give it some time for Facebook to approve and review the ad. So I would go 5pm and I would just run it for, run it for lifetime budget. 200 and I'll run it for 10 days. And you can always, if, if leads are coming in, then you can, you can obviously extend the end date and, and let it, let it run longer. Okay. So based on this conversion, change that, let's look at those. Let's just see if that updates real quick. Go back to the one click and go to seven day click. Yeah, leave that. Oh yeah. Leave that go to, right there. The one day click, change it to seven day and see if that changes those numbers to the right. Okay. So the reach 71 to 205. Actually, you know what, let me, let me, let me look at something really, really quick. Don't leave that part. Don't leave that part yet. Let me look at something really, really quick. Because I know I have. Potential reach estimates may not be available depending on your audience configuration. Yeah, no, that's, that's, that's your current criteria is currently set to allow detailed targeting expansion, which is an error in the bottom. Please remove your targeting expansion selection. Targeting expansion is not available. That's fine. But it's just the one day in the seven day that I'm just, I'm trying to get the different, I'm trying to, let me give me one second. Okay. Is the reach so low because we have like just this custom audience, does it know to like advertise to others as well? Because it has a 15 miles right around the address. Yeah, yeah, it's, it's obviously the targeting. It's just a niche little area. So that's why those numbers aren't big, but at the same time I know, I don't even focus on those numbers to the right, bro. Like I don't at all. What I'm tripping on is the one day click versus seven day click. Give me one second. Money listing presentation just got rebranded. Oh, nice dude. That's freaking sick. Yeah, just put compass here and everything. Go with one day click, bro. Just go with one, go with one day click, go with one day click. Don't worry about those numbers to the right. Go with one day click. And again, that's why in the next few days we'll just, we'll just micro manage it. We'll look at it and just, you know, base everything around that. So what we can also do is look at, look at the first ad, the one that you turned off. We can go to the ad set and see what we chose for that. Cause whatever we chose for that worked, which was either, I'm pretty sure it was one day click. So let's just final finalize this real quick. And then we can go back and we can always change it, but let's just, um, we can double check the first one. Yeah, leave it at one day. You got seven days, click, go to one day, click. Or view or no one day, click, yeah, one day, click. Okay. So let's scroll down. Okay. It doesn't even matter those numbers to the right. So we'll scroll down, scroll down. Got that automatic perfect. The budget is set. This thing is the error. You could, um, it's not going to, it's not going to do anything, but you can, um, yeah, don't even worry about that. That's not even, it's not a matter. Target people who want real estate or in some way. No, not at all. We're targeting in a local area and we're retargeting those who watch the first video. When you put in real detailed targeting on keywords, that's for, that's for nationwide marketing. We're targeting a freaking little backyard, 15 miles, even though 15 miles is pretty far. It's, it doesn't matter. We're, we need it wide open, especially for real estate. Leave it wide open. We're already cut by not being able to choose the gender or the freaking age. So no, that matters. So just make sure that you 10 days, 20 bucks a day. Is that fair? Oh yeah, that's super fair. Okay. So leave it at that. We'll look it in the next few days and go from there. So continue. Yeah, hit continue. We're good with there. We're good. And then, um, yeah, you could title that first one. Add name and then we'll go with, um, use existing post and then put in the link for the landing page. And that's it. And the landing page isn't ready yet. Right. No, you could still use the same landing page, bro. Same one as the first one. It's the same thing. Okay. Maybe just, uh, uh, change the button to get 3D tour instead of photos. Um, you know what I mean? Like, Oh yeah, yeah, yeah, as far as the line, yeah, yeah. If anything, that could be edited. What the hell is this? Okay. This one. I mean, yeah, view all three. Yeah. So view all 3D. All 30 photos now, or you can, yeah, click here to, to view your 3D tour. Hardly. I'll change that. Um, Yeah. Continue. And then, um, yeah, just add the button. And then also click, we have, yeah, we, yeah, we'll, we'll go. All right. Yeah. All right. What you can do is you can see what it looks like. So go ahead and put the, put the link for the, um, yeah, you can, you can click on that. Um, up, up, up, up, up. No, to the right. Yeah. Up right there, right there, that little square. Down. Right there. You can click on that and see what it looks like in the news feed. Yeah. Yeah. Yeah. Yeah. Well, actually it's going to send you notification, but it'll give you a view of it. But you can also just scroll down towards the middle and you can see. It'll literally be this. Yeah, that's all it is. Yeah. Yeah. Cool. So, um, come on zoom. Come on zoom. There you go. All right. A button. Yeah. So add. Learn more. And then the URL is going to be this. Yeah. Click the three dots. Yeah. I'm really proud of me. I actually went in yesterday. I thought what we're going to do today requires a new sequence. I started one. Good. Good practice. I'm trying. Yeah. Good practice. I'm like, look, I got to the start of like, okay. Send email. The automation was so much and it was like eight PM already. Like after like three hours of working. So like, yeah, I'm done. Yeah. Cool. Yeah. Okay. So right here. Update post. We're good. Awesome. Man. Awesome. And then also, also, also here, I should just put the address instead of hot property. No, because that's what they're opting in for. They want to know more details. So I would put the address in the email. Okay. Here's what we also need to do also here's, here's. Well, actually, you know what it's not, it's not really. Yeah. Yeah. I mean, yeah, it kind of is. I don't want to use the word necessary, but it's not going to, it's not going to hurt either. Okay. So what we want to do is we want to create a custom audience. Around everyone who lands. Who landed on the landing page. So before we finalize this ad. Let's go, let's do that real quick. Because everyone who landed on the landing page. Those people. Need to see this, this ad again, because in this case we created a custom audience around people who watch 10 seconds. Oh, right here. So. So, so leave this here, leave this, leave this. Don't even touch it. Open up a new tab. And go back to the ads manager. When you tab. Yeah, open up a new tab. Go to the ads manager. And let's create an audience. If we haven't already. Scroll down. Audience. So, so now we're going to have a custom audience and retarget all those who watched the video. We're also going to create an audience of everyone who landed on the thank you page. These are all people who opted in. But if they haven't freaking purchased, right, like shit, they need to see another ad. So, so no, it's not video. It's website. So create a custom audience website. And now what we want to do is all website visitors. Click that and then click the drop down for all website visitors. And then click on people who visit specific pages. Okay. So now pull up the go to Cartra. And it's that video one. So the thank you page. Get link. Okay, perfect. So everyone who lands on this page. And we're going to, we're going to, um, did we not create a custom audience around these people already? We didn't, huh? We created a custom conversion. The custom conversion is always set up around the thank you page, but also a custom audience. So paste that link in. People who visit your fine paste that link right there. And now let's, so now this is a custom audience. So let's, let's label it, you know, freaking five, four, six, seven. Leads. Like it could be, it could be that, that straightforward. Create audience. And so now, now hit done. Now we have a custom audience of all those people. So go back to the other tab. The as manager. Let's go into audiences. Now, now here's, here's, um, Go to, um, Yeah, you should see it. Go to custom audience. Yeah. Click, click, click inside the box and then score to the right custom audience. Just see if it's there. Yeah. It should populate now. Let's see. Is that the, is that, bam, right there. Perfect. So that's the, well, type, it says type website. We'll see. So, so we did create one. Okay. Okay. So that was shit. Just choose one of them. Perfect. So those people that opted in, boom, they're going to see this, this next one. They're going to see another one. Okay. Now, now they already opted in. They already opted in and, and normally you wouldn't retarget them. Normally you wouldn't create a custom audience and retarget in target them, but why not? Like, why not? Like they opted in. They haven't hit you up yet. What's that? This is just like, like those 14 people who just like landed there, right? Yeah. Yeah. So it's not a big, big audience. Yeah. So now that you're actually on the other side of the, you know, like, you know, you're a boy under contract. I don't care what part of the funnel you're in. You're going to continue to see my ads. Because you've shown an interest, especially if you opted in, right? So, so now I'm going to hit you again with another ad. And, and, and, and, and, and, and either get you to opt in again or get you to really, you know, take me seriously. Mm hmm. Okay. So we got this here. There's really didn't even change to the right. So that's why I don't even pay attention to those numbers right there. As long as my targeting, as long as my custom audience is in place, and that is correct. I don't even care about those numbers to the right. Got it. So perfect. We're good. We're good. So call to action button to learn more buttons there. We hit confirm and, and then you can refresh this page. And then you'll see the learn more button. Refresh now. Not yet. You got to confirm the ad first. So let's confirm it the bottom. All right. Hold on. So learn more. That's going to that page. Yeah. Everything's good. Everything's good. Scroll down. Just hit confirm. The market. Confirm green button. We're good. So now if you, um, yeah, let this publish real quick. Once it hits three of three, then go back to the Facebook page and then just refresh it. And then you'll see the learn more button. Boom. Where is it? Where is that? Where is that ad? Um, you got it. Conversion. So, so click on that one. Click on. Yeah. Click on that the box and then click on the second tab. Third tab. There is perfect. Okay. So now go to your Facebook page and then just refresh that. And then. Yeah. Reload. And then you'll see the learn more right below the video. Bam. Learn more. Click on learn more. Nice. Bam. So. Why don't you go into the cartridge page and edit that blue button. Copy paste this from my phone. Just do the same thing. Put an Instagram real quick. I'll put like a low budget there. Yeah. For sure. All right. Hold on to me. Actually, no, not that one. The, um, go to the button. Or, or did you want to edit that part? Okay. So get instant access to. Yeah. Perfect. 3d tour, 3d. To the, to the full 3d tour. Awesome. Capitalize the team in the. It's like very like mail chimp. If you use that before. The, the editing. Yeah, it's like, like little boxes and you have to click on each little one. Like when you, you know, like there's a little dropdowns and you drive over little things. Okay. Have you ever used mail chimp? No. Okay. Pretty much allows you to sound like unlimited emails per day for free. Up to 2000. And then after that, you got to pay. Yeah. Well, okay. I'm limited. Yeah. I mean, for, you know, one campaign that's pretty good per day. Oh yeah. For sure. The only reason why I never really used it is because everything is in cartridge. So I just use all one, everything in one. You know what I mean? Yeah. For sure. So view the full 3d tour. Now. Or click here to view the full 3d tour. Bam. Boom. Awesome dude. Now click hover over, click on that. Is this bright enough by the way, go to the link, click on the link. Um, we can brighten it up, but click on link at the top. Let's just make sure that that form. Okay. Thank you for inches. Okay. Perfect. So hit, hit done to the right. Hit done. Yeah. Always make sure you hit done. And then, and then save it real quick. Just go to the green button and just save it just for the heck of it. Just say pro, say progress, say progress. Publish live is when you're leaving. I mean, I'm leaving, right? Yeah. So going to publish life. Yeah, that's fine. Well, I didn't know if you were going to continue to edit something and change that color. Um, so it's the same page code or should I put in the add together or what? Put in what? It's the same page. I don't need to get this again. Yeah. No, no, you're good. You're good. Cool. So it'll take him to the same funnel with just this. What is it? The second email is pretty much. Well, the email they get has the tour and the photos or whatever they can click on photos again. I don't have to really do anything. Yeah, you're good. You're good, man. So let's, let's let this bad boy run for, for a few days and then, and then hit me up in a, in a few days, hit me up in three to four days. And let's, let's take a look at it. Got it. So, um, should I do the same thing right now for Instagram? You can, you can, you can, um, you can, but that video is not, it's not formative for, it's not formative for Instagram. Let me, let me check on my phone real quick. Let me download it and see what happens. So if anything, we got to check what software we can use to edit and make it fit Instagram. The video. By the way, uh, some marketing company reached out to me about like Google. So like they're, they like do Google, like my business page and they like make it like semi organic stuff. Yeah. And they like certain budget gets you a certain amount of leads as well, traffic and stuff. What would you say is that good to invest in? Yeah, it is. I mean, if, if one has the budget, yeah, I would, I would for sure, because everything we're doing obviously here is Facebook advertising to, to cover Google is not a bad thing either. You know, so when people are Googling. So these guys here, right? So like they appear, all these realtors and stuff. Mm hmm. You know, like here's my office essentially. I don't know. I still says I want to know, but when you click like other words right here, this is the keywords, right? When you just like San Francisco real estate agent or whatever, it shows a different name because they purchased the words. Yeah, yeah. Rank based on like reviews and content and stuff like that. That, that's cool. Just the way I look at it is the fact that it's not cheap. Number one, but if you have the budget, that's what I'm saying. If you have the budget, why not? Why not cover our bases on Google as well? But the way I also look at it, number two is the fact that there's no, there's no, it's just, it's a Google search. And I'm seeing all these links from different agents and I don't know any of them. And I just click on any of them and all maybe reach out to one of them. But if someone was branding their face and their video in my newsfeed all damn day, and that's all I've been seen was Eli for the past three months in my freaking Facebook newsfeed. I see him on video. That's a completely different form of branding. Right. Like I'd rather put my money into, into that type of branding. Then over here, just be another link. And that's all it is. Right. So, so it's just, it's just up to you. I mean, if, if again, if you have the budget freaking, why not? But it's just not, it's not personable. And that's what I think branding should be. Is if I click, if I Googled and I saw your freaking face and that was an image or a video of, of you. Okay, shit. Now we're talking, but that's not really how Google works. But it could still be, it's still powerful. It's just, it's not cheap either though. When you look those ready. Whoo. Hell yeah, dude. Yeah. So let me ask you this too. I had a guy that runs like Facebook ads for me from a different page. Right. And that's like the leads that I am getting to work on. Things are heating up right now. And can we run those ads ourselves? Yeah, dude. Can you like help me set up an ad that actually going to get like people to like confirm. And I have it like, um, this is my CRM and has like all the integrations to, to take it here. You know what I mean? So I just like wanted to show up like, here's, here's the leads from yesterday. My assistant imported them. You know, so like. All, all anybody would be doing is running conversion ads. That's it. So we, we know how to already do that. And then it just comes down to different images that this person's using or different videos that this person's using. So he's supposedly using like an image and like certain ad copies and certain areas that like produce good results. And like I'm paying him. Like a thousand bucks a fucking month for like a hundred leads. Okay. So I mean, shit. And out of that, like a thousand, it's like 500 his 500, like Facebook spend, like it's so expensive. You know, I'm trying to negotiate on that. But yeah, dude. I mean, all he's doing is what we just set up. That's all he's doing, but he's just spending more money on it. So we're over here spending 20 bucks a day. He's probably over there spending a hundred bucks a day. That's it. That's the only difference. Well, he's spending my money at that. Yeah. Can we like set something up to like start getting like little ads and stuff coming in, I mean, leaves coming in, bro. Yeah. 15 leads just came in from this. What the hell we just did right here. Well, I know, but these are like, oh, maybe want to see the home or whatever. Like I want people were like, Hey, are you looking to purchase in this area? Like, you know what I mean? People to call. Like I want like a hundred people this month for my system to call. Like is what I'm saying. Yeah. So all this is going to come down to is just, is just continue to put out content, continue to run image that guy, whatever. He's either running the image or a video. That's it. And he's just spending more per day on a conversions ad. That's right. And when they click, should we try that? Hell yeah. Okay. That's what we're doing that. We're doing that on a listing. Now anything else would be any other type of ad. So that's what can we do a buyer ad together? Do you have some time? You want to do a buyer ad right now? Yeah. So like start getting leads in like, you know, like one of four buyers. Cause I like, I pretty much am going to call them today to like start running ads. If we can do it, which is, which is fine. I just like, no, we could totally do it. Like that's like this second, I have another call right now, but at the same time we could, we could totally do it. Like you're paying someone 500 bucks and then 500. As a budget. Yeah. It's like, dude, like bro, that's, you already know how to run the damn, the damn ad. Now it just comes down to running more. So should I just put it like, drop a pin in San Francisco plus 15 miles and image and say, like, yeah, dude, whatever area you're on target. What's the value proposition? Like off-market stuff? We'll see that. That's where we got to get creative. We got to spend some time on ad copy and, and either we're going to run images of, of general shit or we're going to, or we're going to do video. So that's all it comes down to is, is spending more per day to get that many leads. Like that's all, that's all, you already know how to run the ad. Got it. Now it just comes at a different variations of the ad, different ad copy, different images, different videos. That's it. But if, but now that you already know how to do it, you don't need no one doing it for you. Unless you have the budget and you don't have the time. But right now you have the budget and you have the time. And I want to see if I'm able to do it myself, like if actually decent leads coming in. Cause a lot of people have ran leads like ads for me and the leads kind of sucked. And this guy's leads are actually pretty good. Like I can at least talk to like half of them. Yeah. Yeah. So, so if, so if anything, what he's doing is he's writing good ad copy. And he's, when they click learn more, he's, he's asking for their phone number. Got it. So, so that, that's it. Like that's the only difference. Like he, that's, that's it. Where do you know to run the damn ad? It's conversions. That's it. Okay. So, so, um, um, um, what else was I going to say? It just, yeah. Should I try to, should I try to my own here as we get off the phone? Yeah, heck yeah. But, but here's, here's the other thing, dude. Here's what you always have to keep in mind. And this is what most people fell to understand. It's a fact that there's really, there's really no such thing as a bad lead in my opinion. There's, there, there, but there is a such thing on the, on the salesman's side. You're the salesman. There is a such thing as not following up. So if I came to your landing page and I opted in, there's an interest there. Whether it's buying or selling, whatever ad I saw, there was an interest there for me to go there and actually put an email, there was an interest there. It's your fault for not following up on me. And so we call them all. Yeah, yeah, yeah. You can only call someone so many times. That's, that's another thing. You can only call them so many times before you're bugging them. So what I'm saying is the fact that the, the nurturing of the list, the relationship building of that list needs to come from your email automation. If you don't have emails set up going out to that lead, you already lost them. If you don't have more ads that are retargeting them in their newsfeed tomorrow, you already lost them. So, so that's why it, that's, that's why, and it's a cold ad. It's a cold lead. That person doesn't know you just yet. That's why you have to continually run ads and retarget. And you have to nurture that email list. This list right here, these, this ad that's going out for this listing, there needs to be a handful of emails that are preset ready to go out. You have one. I have three. Three. Okay, three. Let's, let's, let's, let's have like, you, let's have like five, you know, five, five that are automatically ready to go out. That's, that's the email sequence. And in those, just like you have set up in those emails is a link to your calendar. So it's all about the Facebook ad. It's not always designed to sell your shit today. What it's designed for is to capture a lead of someone who's interested that actually lives next door to you. No, for sure. For sure. It's up to me to nurture that list and build that relationship. I absolutely get it. Like that's what we're working on. I'm just saying, like, if I want some like fresh lead, like, Hey, like looking to buy a home, like in certain, like San Francisco, for example, I want to work San Francisco buyers. Like, can I just put like, like some value ad thing for like buyers? Like, you know, not like after offer like a free guy, but actually like, Hey, sign up here so we can like help you out or like send you off market properties. And that's how we reach out to them. Hey, you want an off market property in San Francisco, which area? Okay, great. Is a two bedroom three, you know, and we started a conversation. So like, and that's like more ready business now. Like he just, like, I just end up having like a lot of like leads in here. So I can just work on them. You know what I mean? Like the branding and all that, it will take some time to build the audience. Like I need some leads at the moment. Well, dude, that's, that's what you're running. So you're running ads right now to capture leads. 15 just came in. So, so who, who, who with this next ad, who's to say that 30 more won't come in. Those are your leads. It just comes on your strategy. In this case, you're running for a listing. So let's, let's, let's do the same thing for buyers and look for buyers. So we can get some leads going in there. And rather than just having them click, learn more and going to a landing page where we're asking for only name and email, maybe try, maybe try asking for name, email and phone number. Got it. So all it, all it comes down to is testing different variations of ads, man. That's all it is. So if I'm paying someone a thousand bucks, when I already know how to do it myself, it's freaking game time. No need to pay someone. I just play around with different ad copies. Maybe hell. Yeah, bro. That's all it comes really cheap ads or, you know, whatever you're looking for, you write it in the text, whatever the hell you're looking for, you say it in the video. That's it, dude. It's just testing different variations. That's all this is about. It's not about one ad and shit. No leads are coming in. It's all about different variations targeting that same area and getting your face shown every freaking day. Got it. Cool. I'm going to go back up your time if someone's like waiting on another line. No, no, it's all good. It's all good. But what that person has, if anything is just, is just major variations going like if you have, if you say, Hey, bro, can I take a look at your ads manager? Can I see how you're running my ads? I guarantee you he has multiple variations of ads. He's creating multiple ad sets and he's creating multiple images. So he has so many different ads going at a given time. And he's spending probably four times, five times more than what we have spent right now. Per day. That's it. That's why leads are coming in. That's it. That's the only, that's the only thing you could be doing like and maybe you're offering something in your ad. Like that's why, that's why in my opinion, a buyer guide or a seller guide, giving them something is powerful because, because you bro, like you, like with your personality, there's no way in hell like you and I are the same. There's no way in hell that I'm going to see an ad for the very first time and drop my pants. Like, oh, what? Like he wrote something so special. All of a sudden I'm going to give him my name and phone number and I'm interested in buying something right now. Like you wouldn't do that. You, you don't opt in a shit all damn day on something random. Right. Like you don't. Like you, you don't. So, so if anything, he has multiple ads, multiple variations, spending way more than, than what you are right now, $20 per day. That's the only difference. And so all that comes down to from on your end, it's creating, creating, creating more. That's why I'm so, I'm so, so, um, um, I can't stress enough how much content is, is important. Like it's the content. It's not one video, bro. We need 10 videos right now. Like it's, it's the content. That's what produces the more, more leads. It's not necessarily the budget all the time. It's the different variations of content. I'm testing seven different images while you're testing one. I'm testing seven different ad sets while you're testing one. You're spending $20 a day. I'm spending $100 a day. But maybe I'll go online and like find some, like ad copies that have worked for other people, just kind of copy and paste, like, and she was like the, you know, good images and throw maybe three to five cheap ads out there. See what the hell happens and. Yeah, bro. That's all, that's all it comes down to is. Make it go into here. So I have like the API. I know that's like, you need. Like either the lead email address, right? Like, how do I make it show up in here? It's just my question. This is, what is this? This is your follow up boss. This is my CRM. So I wanted the leads to show up here. So like this is the email is the API key. So people ask me for either one of those. You know what I mean? Um, yeah, yeah, yeah. So if, if anything. Can you upload? Can you upload a list here? You can upload, right? Yes. Yes. Yeah. So if anything as the lead comes into Carter, you can download it off of Carter and upload it into this. You don't even need an API key for that. I was just like, when it goes automatically, I don't have to do it. My assistant just sees it. So she knows the call right away. That's all. Like, oh, shit. Sorry if I'm taking more of your time. No, it's all good, bro. It's all good. I look right here. So just me. Cool. So here's my leads, right? Boom. Like, look at this. It's just lists of like 68 people who came in for like a month of, you know, um, yeah. So it's like a lot of, you know what I mean? Like she's calling them right now. Texting them. Yeah. Yeah. For sure. Yeah. Two days ago, she's calling the ones she knows. I'll figure out if there's an integration, like if, if Zapier, for example, can integrate it, but, but if not to really keep it super simple, you can just download your leads every day from Carter. And upload them here. Got it. He somehow like made it here. So it's like a lead flow. And where is it? Like a website off a website. It comes in here, you know, and like it assigns it. I can do it like action plan. Like I can do it. And then I can do it. Like, like that's like a, you know, like a real quick email sequence in here. Like agent lead boss right here. He has a. Advanced settings. Like. So like, if something maybe goes into Karcha, then I can get it to show up here automatically. Yeah. Yeah. Yeah. All, um, Here's what here's what you, here's what you can easily do. Email, Karcha support at Carter.com. Okay. What I would do is I would do a simple video. 30 second video and say, Hey, Karcha, this is Eli. I'm driving them to this Karcha page. How can I integrate it? Do a simple video screen share just like this and email support at Karcha. And they'll freaking walk you through how to do it. Nice. I had his schedule to run. I kind of wish we did it earlier than five. No, it's all good, man. You can go in there and change the time. I mean, you can go in there. You can edit the time for sure. Now that it's already approved. Okay. You can go in there at the time, just change the start time and change the end time, the start date and the start date. And then you can make it match. So maybe go noon, you know, change it to noon. And, and, and change the end date to noon. So the end date and the start date just have to be the same. Is that right? Yeah. Yeah. The, the, the, not just the date, but the actual time you want it to. It's in the ad set. So, um, I don't see your screen. Oh, yeah. I'm right here. Okay. So get out of that one. Um, yeah, there we go. So budget scroll down right there. So if you change that to noon. Yeah, I would go. Yeah. Start and date noon. Perfect. And then just publish. Sounds good. Yeah. So I'll be messing around here with it and, uh, we'll talk by like end of the week or something. Yeah, bro. Sounds good, man. Hit that other calendar for tomorrow. Gotcha. Gotcha. Okay. Cool. Okay. Right on, bro. Let's let this run, man. And freaking catch with some leads. Amazing man. Thank you so much. Thank you. Okay, man. Talk to you soon.