 What is up everybody welcome back to the channel you guys in today's video i'm going to simply be on the line with a client of mine with a buddy of mine boy on out of New Jersey. Starting an agency going after real estate agents and and different type of small business owners and i'm going to simply walk him through. Setting up his landing page and his thank you page he'll be running Facebook ads to capture. appointments right he's running ads to get appointments, so what we have to do if you're in that type of business any type of service based business where you're. shooting for appointments, this is a video that you want to definitely want want to pay attention to because. The most important thing that we're going to be doing today is setting up our landing page and our thank you page, which is the thank you for scheduling so as someone sees your ad. They click they go straight to a landing page where they're able to schedule an appointment. Once that leads schedules an appointment they're then taken to a thank you for scheduling page aka a thank you page so there's only two pages that we're working with landing page, thank you page. Both pages need to be set up as a custom audience both pages need to have a Facebook pixel on it. And the thank you page needs to be set up as a custom conversion so that's what we're going to be focused on today is installing the pixel. Which i'm pretty sure it's already installed but we'll go through that and just double check but for sure custom audience of those who land on the landing page but don't opt in. Also a custom audience of those who land on the actual thank you page, and those are who obviously opted in so we'll be focusing on on the pixel custom audiences and the custom conversion okay and. per the new apple iOS update we're going to also be integrating our domain and we're going to be updating the settings for aggregated. event measurement Okay, so this is going to be a jam packed video you guys so again i'm going to be walking my client my buddy boy on. be walking them through it he'll be sharing his screen and hopefully hopefully you guys get some value from this video and if you guys are new man. My name is David i'm out here in San Diego building a social media agency and a digital publishing company, so if you're into online marketing social media marketing Facebook advertising you're definitely in the right place. I try my best to do tutorials and trainings and really day in the life of what i'm doing with clients and what i'm doing for myself so. subscribe if you're new smash the bell for notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you're doing online alright, so let me bring them on, give me one second. Perfect so we'll come into the ads manager will click on the three lines go to business settings, and this is step one is is integrating your domain Okay, so now that we're in the business settings to the very left we're going to click on brand safety and then we're going to click on domains. So we'll click on domains and then over here. That's the actual domain up there right yeah I just added a okay perfect so now what you're going to want to do is hit that drop down click on that drop down at the top add a meta tag yeah click on that what we're looking for is a third one down update the DNS that's what we want okay, so here we're going to follow step two. And we're going to copy that yeah all you do is hover over it and copy it that's it so and then now step three it says use hold on use a DNS text. Look up tool to confirm the the record has been updated okay cool that's fine okay so now let's take it to. Let's take it to and then some it says some domains registers require the at symbol in the host field okay cool so let's go to go daddy. And we're going to just go into the DNS so scroll down and we're going to click on manage DNS right there manage DNS. And then right here what we want to do is we want to add a text file. So go ahead and click on the word add. Up add and then hit the drop down and we're looking for txt. Okay there you go and then the host is going to be the at sign is that always yep and the txt value go to paste in that link. Okay, save. Okay good. So now Facebook, this is obviously a new update right never before did you have to integrate your domain so this is all, you know, because of the whole iOS update so this is what you guys need to be doing. Always integrate the domain so refresh this page, and then we're going to go back to Facebook and we're going to click on verify and sometimes it verifies right away sometimes you it takes a few minutes. And you have to click on it a few times but let's try go and click on verify domain. Perfect. Okay, good. So we're good. So click on connected assets. Let's see if you have to connect anything which I don't think you do but go to connected assets going to click on add assets, see if there's anything to add. Okay, so we're fine. Okay, perfect. So that right there is integrating your domain. And if you have name cheap or getting the domain through Google, most of them are the same you just go into the DNS settings. And that's the link that you want to copy in. Okay, so so now that we have our domain. And that other one. Do you need that one still awesome tips you want to. Yes, yes, yes. That's for our click bank. Yeah. I'm going to keep it. Okay, perfect. Okay, so now here's what we want to do. We want to set up our custom audiences and our custom conversion. So let's do the custom audiences first. So go ahead and click on your three lines at the top. And let's go down to audiences. Click on the three lines, go to audiences. And we're going to set up two different audiences. And one audience will be will be the landing page. You know, those who land there. But never opt in. That's one audience. That's an audience that you always want to retarget. So go ahead and click on website. These are all the different audiences that you can create. That you can build around. We're going to focus on the website. And right here, we're going to simply go. Go ahead and click on that. All website visitors. We're going to always go down to specific. We're going to go down to specific, always specific. So grab the link. Go ahead and click on that. All website visitors. We're going to always go down to specific. Always specific. So grab the link, go to your landing page. And then all we're going to do is we're going to copy everything except for the WWW. So just the URL from T all the way over and make sure you don't have a dot, make sure, you know, it's exactly all it is. So there it is there. You're going to paste it in. You don't need the HTTPS or anything like that. And you always want to hit the dropdown. So when you see the blue, click on that. And then go with the dropdown. And then, so now here's what we're going to do. The retention is, is 30 days, right? Facebook is going to be putting, is going to be building this audience of those who, who, who landed on that page within the past 30 days. Now, if you, this is, this is the one page that you're going to be really, really trying to, trying to drive traffic too. So you'll be driving traffic to this for a long time, right? The next four months, five months, seven months, for example. And so what I do, what I do is I'll simply. No, I'll leave it at 30. I don't, I wouldn't change it because here's the deal. Those who landed on this page 90 days ago, and they only landed on it once would be in that audience. And I don't want to retarget that person. That person's not even going to remember me anymore. Right? So I want it somewhat, I want this audience to be somewhat fresh, somewhat within the past 30 days. If you landed on my page within the, within the last 30 days, okay, cool. You're going to keep seeing my ads. Do that kind of make sense? So yes, absolutely. Yeah. So before we used to take that up higher, but it doesn't make any sense to put 180. It just doesn't, those people don't even, people that land on your page 175 days ago, don't even freaking remember you no more. Right? So why in the hell am I retargeting them? You know, so, so 30 is fine. We'll leave at 30. Now this is very specific. This audience is very specific. People who land on this page only. So here's what we have to do. And this, this applies for the landing page. Right? Your squeeze page, your opt-in page, whatever the hell you want to call it. That's the link to the landing page. 30 days specific. And what we want to do now is exclude. We want to exclude. So click on exclude people. Don't go ahead of me, bro. Hit exclude people. And then now what you're going to do is you're going to simply scroll down. You're going to match the top. So we're going to take away all website visitors. We're going to go to specific. So we're all we're doing is matching the top and 30, we can leave 30. That's the top 30, 30. So that link right there is the link to the thank you page. So now go to your thank you page. And get that link. So again, very specific. These are people who landed on the landing page, but never landed on this page. Don't get the dot. So very specific. They landed on the landing page, but never landed there. Right. So paste that in there. Click on the dropdown. Now this name would be something like, and you don't want to just put landing page. Like you have to be specific. This is your real estate landing page. Right. So when you name these different audiences, be specific, scroll down, scroll down. So now give it an audience name. It's, it's not just landing page. It's freaking, you know, it's, it's real estate. Freaking schedule an appointment. Freaking landing page or whatever the hell. Right. Like be specific with these names. So landing page. Real estate. Yeah, landing page real estate only. So put the only in parentheses. So, so meaning they only landed here. They never opted in, they never landed on the thank you page. Right. So landing page real estate in parentheses, go and put the word only and then create audience. Perfect. And then what you want to do also. Is you want to bookmark this page. You want to have a folder first of all at the top. Where's your, didn't, didn't we start a business manager folder a long time ago? We did affiliate at a folder here. Okay. So maybe, maybe create it. Well, we can run, but, but what you're going to want to start doing is, is bookmarking your shit. Like you want to be able to click on it and boom, come here right away. Yeah. So that's one audience. Now we need to set up another audience. The second audience will be those who actually land on the thank you page. Right. Those who actually land on the thank you page are leads. So go ahead and custom audience. Go to click on that one. So now we're going to do the same thing. All website visitors specific. Now here's the deal with the thank you page. Here's the deal with, with these, these visitors. This is a different group of people now. Now I don't want 30. Now I want max, which is 180. So the 30 we're going to turn it to 180 because these are people who are leads. So it doesn't matter. 30 days. No, I need max. People that landed here within the last eight, 180 days, 180 is the max. So people who have landed here within the past 180 are going to go into this audience. And that's very, very important because this is an audience that you're going to be excluding from seen future ads. Right. So, yep. So strategy call confirmed. We're going to scroll down and go ahead and name it. Very specific real estate appointments. Or real estate freaking. Yeah, appointments. I mean, or leads or whatever, however, however the hell you want to word it real estate. Thank you page. Or whatever the appointment page, whatever. Yeah, and you can always change the name. But as you, as you start to like. Yeah, just in the future, just always, yeah, just always be super specific with these names. You can always change it for, you can always edit the name as well. So real estate. Thank you page leads. Perfect. Create audience. Okay. Perfect. So now those two pages are set up. Go ahead and click on done. Okay. Perfect. So those are your, are your two most important audiences. Lanny page visitors only and then, and then your actual leads. Thank you page leads. Okay. Perfect. So now next, what we want to do is set up a custom conversion. So the custom conversion is based on the thank you page. So we're going to click on the three lines, go to events manager. And then we're going to hover over the blue triangle. To the left. And your pixels on the pages, right? Yes. Okay. For sure. For sure. Right. Yes. Okay. Good. Okay. So, so click on custom conversions. Can I get out of diagnostic was that. Yeah, click on that and just hit the three lines are the three dots to the right and click ignore. And here we, since we're here, let's, let's double check the settings, click on settings right here in the middle settings. Let's make sure that the, the correct links are, are, are gathering data. So just scroll down, scroll down, scroll down, keep going all the way to traffic permissions. Right here. So. Okay. So. Domains on your block list. So we want to X that one out. We want that one. That's your domain. So we need, we need that one. So. Added to block list. Yeah, we need to unblock that. So hit the X. Exit. Yeah. So confirm. Okay. Perfect. So now close. And go ahead and create a loud list. Click on create a loud list. Okay. So. A loud or is. Okay. So, so let's. No, I guess. Yeah, those are your two domains. So we're going to allow. Yeah. Actually, no, no, no, both of them add to allow list, add to allow list. So do both of them add to allow, click the blue link, add to allow list. To the right, bro, add to allow list. Confirm. And do the same thing with the other one. Add to allow list. Okay. Perfect. So close. Okay. Good. So now. Now those two. Added to allow list. Okay. Cool. So we're good. Okay. So now. Click on the, or hover over the blue custom conversions. Okay. Perfect. So as we go and set up the custom conversion, we're going to also have to update the aggregated event measurement. That's what we're going to do. So create custom conversion. And all we're going to do is simply click on the blue, select your own category. And this one's going to be, you're going to hit the recommended, hit the drop down and go down to lead. Okay. So that's what we're going to do. So we're going to go ahead and click on lead. I actually know what this could be. This could be lead or it could be scheduled appointment or scheduled. I think there is, it says, keep going, keep going. So there's lead and then there's schedule. So you can do either one lead or schedule. I would, I would probably go schedule. I'd go schedule because it's an actual appointment. It's schedule. So, and then you're going to paste in the thank you page. A link right there. Everything except for the HTTPS and the WWW. So just grab it again. If you need to. Okay. So there it is there. Perfect. So now at the very, very top name your conversion. This is, and what I, what I do normally in this case is I name it the same as I did the custom audience, but that's a long ass name that you did the custom audience. You want to maybe edit that name later on shorter, you know, did I do an custom audience? So thank you. Yeah, you put something you put some long as you put like real estate. Thank you page landing page. You put some shit. Thank you. Thank you page leads. Like, yeah, you did that. Yeah, so fix that you. Yeah. Perfect. Yeah, that's the same shit. So I would name it the same, you know, just to keep everything similar, you know, that's, that's why I do it just to, just to keep everything consistent. So real estate. Thank you page leads. Okay. Perfect. And we're optimizing this a custom conversion for the standard event of scheduled. So as we go in and run our ads, that's what we'll see in the ad set level. The second step is the custom conversion for schedule. So go ahead and create. And then right here, you'll see this part go to web configuration. No, no, no bro. Go to web configuration. Bro, you're trigger happy over there. You be clicking too fast. So right here. Now what we want to do is click on the domain there. The triangle, the yellow. Yep. Click on that. So over here, we're going to manage events. And then we're going to edit. And then over here, we're going to click on the green button at event. And then hit the drop down. So. No, no, no, bro. Hit the drop down to the left. So go down a custom conversion. And then to the right, you should see your real estate. Beautiful. Okay. So now hit the blue one, submit. And then yes, I confirm these changes. And then apply. And that's it. So now click on okay. And then now what we can do is we can. We can hover over the triangle to the left. And go back to custom conversions. This is very, very important. This is very, very important. So what we just did is we set up the custom conversion, and then it sent us to the web configuration part where we did the two drop downs, custom conversion, chose the custom conversion. And then we came back here. Okay. Now what we want to do is we want to go to our thank you page. So open up the tab at the top, go to your thank you page, refresh this page. And then look at your Facebook pixel helper. So up there, wait till it lights up. It normally, sometimes it takes a few seconds. But in here, we should see. This is not big stuff. It'll take it take normally it takes a few seconds. Actually, you know what? There we go. There we go. Perfect. So there is your custom conversion. Beautiful. Okay. So to do that, you know, you just download. The Facebook pixel helper, right? That's what you did the Facebook pixel helper. That's a little plugin up there at the top. Facebook pixel helper. You guys can Google that. So now here's what we do. We refresh this page. So we just went to our thank you page. We refresh that page so Facebook pixel can read the conversion. Now we looked at our pixel helper. The conversion is there. Now we go to Facebook right here and we refresh this page. And that inactive goes to active. Okay. Now you're in business. Now as you go and run ads, click the three lines to the left and go to your ads manager. As you now hit the ads manager. Now as you go and set up a whole new ad, click on the green button. Always make sure you're in the right account. We've been. Okay. This one. Is that, is that the account? Is that the account? Are you sure? Yes. Okay. So now as we go to the ads manager, everything is set up. Now, as you go and set up your whole new, your whole new next ad, you click on the green one. Yep. You're always make sure you're in that 306. And then you click on the green one and just go through as we're going to, as we're going to run any ad, you know, go convert, go conversions, go conversions. And then continue. And then go. And with you, I don't think, I don't think you're going to need to be in special ad category, but just, just check that in the future. Like because you are now in the real estate space, not a real estate agent, but you're going after real estate agents. Yeah. So you may have to go housing, maybe, maybe, but, but you'll know after your first ad, don't check it now. You'll know after your first ad, if it gets rejected, it'll be because you need to go housing. But I don't think you need, I don't think you need to, but. Okay. If, if, but if you're running an ad for a real estate agent, then yeah, or employment or credit or freaking insurance agent or a loan officer, then yeah, if you're doing an ad for them, you got to do housing. So as I run ads for real estate agents on my end, I always go housing. Okay. Cause it's an ad going from, it's an ad coming from their business page. It's an ad for them. They housing, but, but this is you bro. So you're not housing. I'm just saying just check in the future. As you run an ad, if it gets rejected, then, then it's saying that you have to go housing as well. But I don't think you do. So hit next, hit next. And then so now as we kind of the ad set level, you'll see right here, pixel. There's your pixel, the six, four, five. And then you hit the drop down. And then you'll click right there. You'll scroll down and you're looking for your custom conversion, which is real estate. Thank you page leads. That's it. That's it. And you're not to worry about that part. This event hasn't been prior. Don't worry about that. Just move on. Continue the ad. And that's it, bro. So pixel is already installed. That's your custom audience. That's your custom conversion. That's updating it for the new Apple iOS 14 through the web configure the, the, the aggregated event measurement, the web configuration. And you're good. One more quick question. Same thing. If I want to, that was conversion. If I want to use traffic. I will just go over there and use the link. The landing page, correct? Yes. As you get to the third step. That's where you just put in for the learn more button. The link to your landing page. That's it. No custom conversion needed. It's just traffic to the landing page. Right here. So that's where your website URL would go for the, for the landing page. Okay. Awesome. I'll play over the weekend on the car for pages. And then I'm going to start sending some. Yeah. Right on, bro. That's that.