 So good, good afternoon and good morning everybody. I'm very pleased to join the webinar meeting for the one country, one commodity OCOC that organized by the FAO regional office. Thank you for allowing me to introduce the OVOP and Cambodia. One is the background of the OVOP movement and Cambodia. Second, my presentation is the three key principles of OVOP movement. Number three is the vision of the Cambodian OVOP movement. And number four is the structure of the national and subnational of the OVOP movement in Cambodia. And number five and talking about the OVOP product definition as you already know that each country if you look at local product have so many kinds, many different kind of the product. So in here we will identify some of the key product in the OVOP movement. Number six and talking about the regulation framework, or we can call it like the enabling environment to support the OVOP implementation. Number seven, we will classify the group product in the OVOP context of Cambodia. And number eight is the lesson learned that we are implementing this OVOP in Cambodia. So actually the characteristic of the local product in the concept based OVOP approach have been in Cambodia a long time ago. As like in the one of the province in the north east we have one province they produce the we call it clay product that mean shoe community in their in that province they doing the business clay product so many generations you know until now it's still do it by the young generation in the family. So why we consider that OVOP approach, not just only be learning from Japan but if you look at our history, it's sampling already do it, the village product right there. Okay so starting from 2001 Cambodian delegation led by our prime minister. They visited to Japan and on that time, the delegation also had a chance to visit the white temperature, and to see and learn about the OVOP and their provinces. So now let's talk about the former organization in Cambodia. In the context of the OVOP based on the agricultural cooperative law in 2013 at the moment we have 1200 agriculture cooperative in the country. And then we have approximately around 13,000 farmer organization that register at the Ministry of Agriculture. We have 662 farmer association that register at the MOI. But if you are doing the business, you have to register another one at the Ministry of Commerce. So if they run the operational agriculture business. For the farmer community we have around 1,700 community that one include the farmer water use group and irrigation system. For the farmer income, we got the roughly information it's about 1200 US dollar per year. In the Ministry of Agriculture they have a target in 2030 it's about 2000 US per year. And the key three principle of this OVOP that is the Human Resources Development. I think this one is very important and the key principle or in the OVOP concept in Cambodia as well as in other country as well I believe. We need to be at the capacity not only community but also at the government employee or OVOP staff at national and sub-national event. I think the reason of our OVOP movement in Cambodia we expect to contribute the implementation of the national strategy for poverty reduction. That we are addressing to the local people for better off in the family by mobilizing local economic potential of the products and services at the community. And number two our vision is to help the people to feel confident and sell health and satisfaction and pride in producing good and services by their own at the community. And number three we believe that our further aim of the OVOP movement is contribute to sustainable economic development in the country. That the government have said that Cambodian country will become the higher middle income country by 2030 and high income country by 2050. So this slide I'm solving the organizational structure of the OVOP movement. So as I said in before right now the Prime Minister is not the chairman anymore he is the Honorable Chair of the National OVOP Committee. This Lansing Deputy Prime Minister Yom Chae Lee the chairman of the Council for Agricultural and Rural Development we call CAOD. He also appointed as the chairman of the OVOP National Committee. And the first deputy of the National Committee that is the Minister of Commerce is the first vice chairman. And at the above I mean that in the level of the chairman and vice chairman we have some of the senior staff of the government as the vice chairman also. But the Minister of Commerce is the first vice chairman of his committee. From left side we have 16 ministries and five institutions and 25 provincial governor as the member of the OVOP National Committee. Below below that one we also have the OVOP Task Force but OVOP Task Force here we are not created all of the 16 ministries or five institutions like that. So we select key ministry that becomes the Secretariat of OVOP working more open than we asked them to create the OVOP Task Force. So this is from left side of the line ministry. On the right side we have the OVOP Secretariat General that is my position in here and we have four departments under the Secretariat General we have the finance admin we have the research and development we have marketing and standard and we have the public relations. So this is the department level and the Secretariat General of the OVOP. We have provincial level, Cambodian we have one municipality and 24 provinces, one municipality and 24 provinces, we hold that province and municipality we have the OVOP Committee. If we talk about the one village it's not mean one village have to do the one product like that it could be two, three or one or four or five villages that they can produce very unique product in their community. So this is one of the definition of the OVOP that we refer and second one the product reflect to NCN or modern culture and number three that product need to be happy, you know, possible to strengthening and to expanding in quality, quality and quality to create the value added for the price of the product. And the last one, if we call the OVOP product it means that product have to be registered in the OVOP system and endorsed by the OVOP National Committee. When product group for the OVOP, one is the food and beverage like the local whiskey made by banana, passion etc. We asked number two, the product we classify in souvenir product like seal handmade bamboo wood stone etc. And art graph like clay. Number three we talked about the herb ball and supplementary food that also part of the local product. So that is under working closely with NCN or health and textile like seal cotton. So number five furniture like the bamboo rotten wood and number six services like homestay echo tourism side etc. And number seven is domestic or decoration. So this is the picture of some of the local product that choose some of the beautiful product to show you. What is the enabling environment that we support OVOP implementation and commodity. We have the royal decree, we have the sub decree, we have the decision of establishment of OVOP National Committee. Actually, the establishment of OVOP National Committee should be signed by the King. So that's the one we call royal decree. In order to promote the local product the government have issued the, we call it the, the decision to establish the National Day after promoting Cambodian made product in 9 April every year. So, actually in April 13 that is the year for us to celebrate a command new year Cambodian New Year. So that's why we want to organize the National Day to promote the Cambodian made product on 9 April. So what is the key lesson learned of the implementation. So I think that what is the most important that we learn is the coordination mechanism at the national and sub national. You know, the national committee is not the, the ministry, we are the policy body, we are the coordination body, and we are providing some of the evidence basically that the key lesson number two, that is the capacity development. And that we have to be a for our national team and our sub national team at mean at the OVOP Provincial Committee. Number three, the partnership. I think partnership is very important that we are not looking for the government side, but we also looking partnership with the academic side with the Royal University, you know, Royal Academy of Cambodia and Cambodian Technology Institute something like that that that is the academic institution that we need to be partnered with them and invite them to participate in the OVOP movement. Beside that one we also looking for the private sector participation. So we have the contract with the, not contract I mean that I'm all you with the super app technology is the local company that they're doing business by the, by the online. So we invite them to participate to partnership with us. We also have the partnership with the local media, even the state owned media or the private media. Number four, we stand on firmly to the three key principle that I already mentioned in OVOP global key principle that is in globally, aquaculture, and human resources development. And number four, we had the political support to the OVOP implementation, you know, as like the government have decided to establish the national day for promotion of the Cambodian made product every nine April every year. So this is one of the key, key element that political support to the OVOP implementation in Cambodia. And the last one of the key lesson learned, we are finding the OVOP product. So in doing that one we organize yearly of the attribution product through the national day. And also we have the joining with the ministry or come up for attribution as well. We recommend then to solve the challenges that we face during the implementation. So to solve that one I think the capacity development to OVOP staff is very important. Yeah, not just only community but also at national team and sub national team. Community training I think the skill training to local community is also important, including information communication and technology, ICT. Number three, the challenges that we face. That is the local government commitment and facilitation. I think financial resources is very important for SME or for agriculture producer or non agriculture producer so in order to that one beside of the national project to support the OVOP national committee or sub national committee to the financial partnership with the private sector or the key or the key stakeholder is very important for improving product. Number five, improving our product and services in terms of quality and safety. So this is very important to respond to the safety food or good quality that we can competition in the domestic market or international market in in the context of the free market system. The number six is promotion of value chain for OVOP product. That means the consideration mostly agriculture marketing activity that we linkages through the production processing packaging, storage and market based places in local and overseas market. And the last one is the monitoring research development for innovation idea to the local community. Thank you very much for your attention.