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Avoid Unethical Customer Review Methods

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Published on Apr 29, 2012

http://eagleincomemarketing.com

customer review

Avoid Unethical Customer Review Methods

There are many ways to game the online customer review system on your website and review sites. While all these customer review methods are unethical, not all of them are illegal but if discovered they could very well spell doom to your business reputation and success. Here are three customer review methods that you want to avoid using to collect customer reviews:

Unethical Customer Review Method #1 - Financial Incentives
Many underhanded business owners to use financial incentives to encourage clients to submit a positive online customer review for them. While the practice may appear harmless to the business owner, it is actually bribing people to give a favorable customer review about the business which will be used by third parties to make a financial decision in doing business with them.

This has been one of the worst practices in the internet marketing field and has made the Federal Trade Commission crack down heavily on business owners who use false information to promote their business. To stay out of trouble, use your financial incentives for other marketing purposes that will build trust and honesty with your customers and then encourage them to leave an online customer review out of their own free will.

Unethical Customer Review Method #2 - False Personas
Another underhanded trick business owners sometimes use is to create false online identities to submit a customer review. This is a difficult method for authorities to track since different IP addresses are used by each identity to submit the customer review. However in this day and age of technology and so much public interest in exposing unscrupulous businesses, it wouldn't take long for someone investigating your reviewers to wonder why the IP addresses of the customer review is from India, Philippines or Malaysia -- yet your client base is in Little Rock, Arkansas!


Unethical Customer Review Method #3 - Submitting Reviews Yourself
This is often a sincere mistake most small business owners make. They get a customer review in their store on their feedback form, manually submit each of them to a review site profile and think it's perfectly alright because they are from real customers. Unfortunately it's not possible to do this with review sites since each of your customers should submit their own review.

In addition, if Google or other search engines find a number of reviews submitted from the same IP address, they will penalize you dearly, and very likely ban your IP address and website. If you have collected reviews on feedback forms, emails, videos and other methods, you can post them on your own website, but only if you have that express signed permission from your clients to do so. Otherwise you need to point your clients to review sites to submit their own reviews.

Keep every customer review real and keep your business ethical!

http://eagleincomemarketing.com

customer review

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