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Published on May 30, 2011
NTCP8 made this campaign for the BSA | Business Software Alliance in Belgium. Our solution was to focus on some business districts and make sure we were visible there, so the press would pick up on it.
Several teams were sent out, with lots of collateral and high visibility jackets, to business venues in larger cities. This triggered a lot of social media activity and speculation, which the press started reporting on, giving us the attention we were looking for.