 There are a lot of challenges because when they are looking at the organic fair trade market according to them They say there's only a 15 to 20 percent market. There's a 20 percent demand for this Now these companies are getting going ahead with the certifications, you know They got certified the fair trade certified and now they have to keep renewing these licenses every year And when you say you're a fair trade company, you have to ensure that all your dues to the employee is paid on time You're giving them fair wages. There's fire and safety and security and things like that Now the companies from their point of view. They're saying is if they have to follow all these practices They want a better market for it not just a 20 percent market share because the conventional market is so huge That is very easy for companies to say I don't want to get into all these certifications I would rather do the conventional business, you know So it is the responsibility of the brands and the end consumer That's you and me to show some responsibility and support these suppliers who follow the gods fair trade up Cycling recycling processes. I think that would benefit a lot