 Hi, I'm Chad Boninger, Business Library at Ohio University Libraries. I make YouTube tutorials for business researchers at Ohio and beyond. In this video, I'll demonstrate how to find industry reports for the clothing and apparel retail industry using a database called Passport. Even if you're not researching that industry, this video is especially useful in understanding how to find similar reports for both domestic and international markets. Note that Passport is a subscription database licensed to users at Ohio University. If you're not affiliated with Ohio University, you'll want to check with your local library about access. All right, let's get started. Passport is a great database to use when looking at consumer industries. It's especially useful in looking at industries in other countries and international markets. There's a lot of content in Passport, and it can sometimes be challenging to find exactly what you need. I typically start using Passport by browsing Passport. Since we're researching the clothing retail industry, I can start by going to Industries in the top navigation menu. Note that we have industry categories for both apparel and footwear, as well as retailing. For this example, I'll start with retailing. The retailing link takes us to a landing page where we can access different kinds of data and reports in Passport. I typically start with the country reports right in the center of the page. You may need to scroll down to see it. First I select a category. You'll usually want to start with something that is pretty close to your industry. In this case, I will choose apparel and footwear specialist, though I might also want to look at department stores as well. Next, you can select a geography from the available countries. For my example, I'll choose France, but you can easily choose one of the dozens of other countries, or simply choose USA if you're looking at the domestic market. Once we have the category and country selected, we just click Go to Proceed. This takes us directly to the apparel and footwear specialist retailers in France report. Reports give us both textual and graphical information about the industry. On the graphical side of the report, it's worth noting that all of the charts can be changed to a table at the click of a button. You can also click the blue view related stats button in the middle to find additional statistics. This will open those statistics in a new tab. You can find a ton of great information in these reports, including things like sales performance across the industry, information about the competitive landscape, which includes company and brand shares, also known as market shares. This information is very useful in identifying companies that you might not be familiar with, especially in international markets. As you navigate through the tabs in the report, make sure you take a look at the related tab. In the related tab, you'll find some additional reports that can be very useful to you, depending on your topic. I would definitely encourage you to at least skim some of the close reports on the left-hand side of the page. For my example, I'd definitely probably look at department stores in France, and maybe even things like e-commerce and other reports. In the column on the right, we see additional related country reports. When we research something like clothing or apparel retail, it would also be a good idea to look up the specific reports in the product category. In this case, there is a report for apparel and footwear in France. As you can see, the apparel and footwear in France report is very similar to the clothing retailing report. And if we look at the related reports tab, again, here in this report, we see that there are additional reports for things like menswear, children's wear, footwear, women's wear, etc. This is one of the many ways you can search Passport for industry and market reports for both U.S. and other countries. Thanks for watching, and good luck with your research. For more research tips, visit my business guides.