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Intro to making great marketing videos

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Published on Feb 11, 2016

Hello. In this video we are going to quickly review how to create high quality marketing videos with a simple, affordable approach we used to make this video. This process was crucial for our business and we know it can help anyone who wants to succeed with online video marketing. We will review how our customers are using their existing PC based video conferencing systems for more than just video conferencing… and how these videos can launch your YouTube Channel into a successful lead generation machine.

Fact 1: First let’s quickly look at a statistic from Salesforce.com about marketing videos. “One video that recevies 7,500 views per day is the equivalent to 46 hyper efficient sales people” (working with potential clients for the length of your video).

Fact 2: Now that is a really great video. What if you are just starting out and you can only hope to get 750 views per day? That’s still worth 4.6 hyper efficient sales people.

Fact 3: The buyers journey has changed. 90% of research is done before sales is every contacted.

Tip! Skip post production and try to get everything done in a single live take. This will save you hours of time and $1,000 of dollars if you were to pay a post production video editor.

At Conference Room Systems we offer PC based video conferencing systems that work with virtually any video conferencing service such as: GoToMeeting, WebEX, Skype and Zoom. We carefully selected the best USB plug and play video cameras and speaker phones with all the necessary integration hardware to make installation easy and affordable.

What we didn’t realize is that our customers are using these systems for more than just video conferencing. All of this equipment is ideal for creating high quality marketing videos like the one we are recording now. Best of all, is that everything we are doing now is live. So we don’t have to spend hours in post production with complicated software. If we make a mistake, we simply record our short 3-5 minute video.

Do you want to learn more? Download our free eBook called Green Screen Webinars or book a meeting with one of our sales team. This is a great chance to use the video conferencing equipment you already have with your marketing team that is ready for content marketing.

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