 Hi, this is George Cow. So one of the challenges that my clients face, and maybe you as well, is that they neglect to regularly send an email newsletter to their audience. And I always try to get them to do this because it's a really important thing for business owners like you to do. So imagine that you had 10 people who regularly thought about your service and may then refer new clients to you. Well, imagine if there were a hundred people who regularly thought of your service and may refer new clients to you. Well, that's what an email newsletter does. When you send an email to your audience, you remind them of your services so that you can have regular possible referrals to your business. And it's so much easier than manually emailing 10 people or manually emailing a hundred people, right? Now an email newsletter is not just every month, hey, here's my services. But it's really some something of value that you share with your audience, something that's either useful for them, some kind of useful tool or useful idea, some kind of encouraging quote, inspirational quote, could be that, or it could be something that's entertaining, something you saw online that you thought they would enjoy too. That's somewhat related to maybe the values of your business or something that you talk to your clients about. So the number one reason why I think a lot of business owners neglect to send an email newsletter is because they make it such a big project in their head. Please. It does not need to be, you know, I heard one client say to me, oh, I'm George, I'm envisioning an email newsletter has to be like lots of articles, maybe even multiple columns. This column is, you know, letter from the editor or, you know, lots of pictures and gotta have a beautifully designed banner and maybe it's like volume one, issue one, and volume three, issue ten, and eventually, you know, no, no, no, that is totally unnecessary for the modern email newsletter. I'll show you an example of a very, very simple one that my, one of my clients actually forwarded to me. This is an email newsletter that she reads regularly and look at this, they usually just send a single idea, a single inspirational quote or an inspirational idea. That's it. That's the entire email newsletter. And and then after that, of course, they have their own, the company has its own advertisement for what they want, the email subscribers to think about buying or joining or something like that. This is a little bit too salesy for me, but that's another topic. You don't have to be this sales in an email newsletter. The website is tut.com. You want to go check out this particular one? And by the way, this, this my, my client's name is Nina, so she, when she forwarded this to me, they, the email newsletter, they're clever because they used a merge field when, when Nina signed up for the email newsletter, her first name was requested, you know, so she put it in, so they use the first name field and they include, you know, each, each person is getting it with their first name. Okay. Anyway. And there's a shared buttons and then the kind of the required email opt opt-in buttons, things like that, opt-out buttons. So it can be as simple as an inspirational quote. Imagine if you sent an inspirational idea to your email audience once a month and then remind them also about your services. How simple and great is that? That would get your new business possibly every month just by doing this. Why aren't you doing it? It's because you thought it was some big project. It's not. This email doesn't even have any fancy banners, nothing. Modern newsletters usually don't have any graphic elements. Okay. Except maybe a little logo at the bottom or some nice social sharing icons. That's it. And I'll show you my email newsletter and I have a email newsletter archive link that I will put in the notes of this video so you can see what some of my newsletters look like. But this is my most recent one. Again, no graphics, no banner. Okay. And it's just links to some of my recent social media postings. That's it with a little description. That's all. And usually you have some kind of call to action underneath the content itself. Basically people, by the way, what people can do is they can click on each any of these links and they can see my recent, you know, social media posting about that particular idea or the video I made. For example, for some reason, this link isn't pulling up right now. Let me try this one more time here. It should work. Okay. There it is. So it's one of my recent videos. Okay. And I usually have a call to action below here, which is basically if they want to check out my services or in this case, I'm seeing if they want to get my email once a week instead of once a month. But I send this main, my main email is once a month. That's it. And you might say, well, George, does this work? Well, yes, it does. So I'll give you another quick, interesting tidbit of information is that MailChimp is one of the biggest, one of the most popular email marketing softwares out there. I use MailChimp. I love it. And they did an industry study of the open rate and the click rate of an email newsletter, meaning out of out of a hundred people who get an email newsletter in the agriculture industry, 25 out of a hundred people will open the email. And then about the links inside the email, three out of a hundred will click on some link within an email. So every industry has different benchmarks based on they have, you know, they have MailChimp has millions of users. So they have lots of industries to kind of do a research on. Okay. So for example, in my industry, let's say consulting, the average open rate is 20%. The average click rate is 2.4%. Well, guess what? On my emails, I'm getting a 40% open rate, which is double what my industry's average is. And I'm getting, guess what? Not a 2.4%. I'm not even getting a 5%. I'm getting a 10% click rate on my emails. And my emails are again, super simple, no graphics, just my best content, my best free content and some call to action. That's it. So please I implore you, starting this month to send a, at least a monthly newsletter to your audience. And if you, once you get used to sending a monthly newsletter to your audience, again, very simple, can be a simple quote, like I showed you before, a simple quote, okay? Or it can be something a little bit more involved, which is concluding some links. It doesn't have to be links to all of your content. I tend to create content regularly on social media. So that's why I have things to share. But it can be things you saw from elsewhere. Other articles that you were inspired by other people's other, some other link you saw, some other video you saw that, that's that you want to inspire your audience with. And guess what? Your audience will be grateful for the, for the, for the content, even if it's not made from you, because they'll be grateful that you are the one who told them about it. Okay? So start sending an email newsletter. And once you get used to that, then you can work up to a rhythm of having once every two weeks. And eventually you can get to where I am now, which is once a week. I have two email newsletters as, as you may know, and I'll include the link in the, in the notes of this video. I allow people to sign up when they sign up for my email newsletter. I allow them to sign up either for once a week or once a month. And so I have, I send both. Right? So anyway, I hope this is inspiring for you. As always, I'm open to your questions and your comments. And until the next video, be well.