 Basi Kumalo's Open Letter to Clicks. Don't Touch Our Hair Former pageant winner and businesswoman base sets in a Basi Kumalo has written an Open Letter to Clicks, slamming the retailer Entrezum, whose adverts sparked outrage across the country this week. Many of our fave celebrities slammed the health and beauty retail chain for an ad which described African hair as dry and damaged, but white hair as fine and flat. Basi was among them, sharing her disappointment on the matter. The star took to Instagram to post a video of herself addressing the retailer, Trezum, and its parent company Unilever. Excuse me, Clicks. Trezum and Unilever. Do care to explain this. As a mother of a beautiful African child and daughter of the African soil how dare you describe our crowns as dry, brittle, and damaged. Ask Basi. She further asked Clicks if the company thought its big blunder would be ignored, and if it thought people would allow Clicks to continue to feed them absent-minded vitriol about our image as African people. This advert is not only utter rubbish from your brands, it's a reflection of an ongoing problem in this industry that dares to define what beauty is to any of us. Black women's hair is a political issue. My basettes in a cumulo have joined the narrative about black hair long ago and won't be silenced when I see the continued portrayal of white hair as not just the norm but the standard, said Basi. The EFF staged protests outside Clicks stores for much of the week but announced on Thursday that it had agreed to certain conditions with both Clicks and Trezum. These conditions included that Clicks would withdraw all Trezum products from all its stores and replace them with locally produced products. Clicks would donate a minimum of 50,000 sanitary towels, 50,000 sunny ticers, and masks to rural and informal settlements identified by the EFF. Clicks would award scholarships to five students to pursue pharmaceutical studies in the next academic year. All five students must be black, rural, African females, and orphaned by HIV slash AIDS. The EFF would in turn work with law enforcement agencies to ensure that provocateurs involved in the vandalism of Clicks stores were brought to book.