 Hey, how's it going? In this video, I'm going to show you how to set up your business manager, Facebook business manager, be it you are running any type of business, e-commerce, lead generation, app installs. Just take these principles and then put it into your business manager so that in terms of organization stuff, you can save a ton of time as well as you can really make your data decisions, scaling, testing very, very easily so that you're able to actually set up your stuff very easy and anybody who comes into the business manager, for example, if you need to hire someone and then they take over and then they understand exactly what the heck is happening by just clicking around a bit. So organization is very important. Let me just get right into it and let me just show you as well. So if you see here, this is just one of the ad accounts, for example, how I do it is, so for example, this one is an e-commerce account. So just keep that in mind. So if I scroll to the right here, can you see how my columns are actually being scheduled and stuff? So I always start on the right hand side is always the most bottom of the funnel metrics. So it will be my purchase rows and the website purchase rows. Then afterwards, going to the top of the funnel to call traffic wise, I'm going from purchase to check out the website, check out at the cards, at the cards and then content view, content view. The reason why is that is so is because I want to see from a pure perspective, if I can just scroll the data all the way to the left and the right, I can see at one glance how much the drop off is at each stage of the funnel and to be fair, Facebook's conversion or like the attribution wise is not very accurate, but at least I can see some sort of data come through. So if I see something is like, if I, for example, here, there's no purchase coming in, no data coming in at the moment, no ad cards and whatever, then I can make a decision on whether I want to kill or scale. So this one, for example, this campaign right here, there is no checkout by this ad card. So this tells me that there's something going on here and probably I just need to drag it out a lot more and spend a bit more money here just to test. So as I scroll to the left, it's more top of the funnel stuff. So everything from link clicks. I like to also choose cost per unique link click and like the cost per click, cost per link click doesn't matter to me at all. What matters is how much I'm paying to get the cost per unique link click. And then obviously, there are minor issues as well, minor other metrics such as conversion rate ranking, engagement rate, rate ranking as well as quality ranking. So these things, even though I put it in, like sometimes I don't even use them. Okay. So and the reason why is because like, if there's purchase, right, I couldn't care less. I don't care about the ranking if there's purchase at this point in time, right? So it just is all about top of the funnel, all the way to the right to the bottom of the funnel. And this is the only metric I see at the end of the day. Okay. So in this case, in this situation here, like even though, for example, here the cost per cost per unique link click is very high, right? But if I scroll to the right and see what's happening, okay, that's one purchase. Okay. So let's let's see and write it out as it's still in the testing phase. Right. So that's how I look at numbers. And you kind of make your decision from there. Okay. And obviously cost per result is super important. Okay. Yeah. So you can see like really, really simple stuff, right? Like if I go to a lead generation, for example, okay, so for example, if I go to a lead generation account lead generation campaign, you just want to use the same principles that I've talked about just now. Okay. So everything from on the left hand side, it should be top of the funnel metrics. And then to the right is all a bottom of the funnel metrics. Okay. So if I go into my this one, can you see here, I'm using a custom conversion at cost cost per unique link click and then cost per landed on optin page. So this is my outbound, right? My cost per link click and then cost per landed on optin page. So this one is my like view content, basically my view content on my optin. And then obviously this is my cost per per lead cost per lead. And this is cost per application call and cost per result. Okay. So like at one glance I can see you can see, okay, see 623. Okay. Can you see how like Facebook sometimes attributions a bit off? So that's why you got to keep that in mind. Okay. So for example, 672 a lead optin. So I see is around what a 30% optin rate something like that. All right. Then afterwards 77 to 249 is probably a less than 30% optin rate from each step. And then 77 to 24 is there. Okay. So this is why it's really important to be organized, right? Organized in your metrics and seeing your data so that at one glance you can see what to do and what to do next. Right. Cause the more time you're spending in business manager, the less time you're spending on improving the creative and stuff. Okay. That's pretty much it. This is one of the questions that someone has asked me. If you have any questions, please put them down in the comment section below. And then I will just definitely take your advice and stuff. And now just create a video around there as well. Okay. So that's pretty much it. And let me know how it goes. Okay.