 Jim, heading back home, but I got an email today and I wanted to share with you what the email was about. The person basically said that they wanted to sell stuff online and that they wanted to develop a brand and they didn't have much money. And they felt like that's what was holding them back because if they could run a bunch of ads and they could get their name out there, then of course everybody would buy their stuff. And nothing could be further from the truth. In the beginning, and I wanna show you how you can build your brand without having to spend a bunch of money and it's free and it works. And the way you're gonna do it is really to get a following. I mean, that's what needs to happen. You've gotta get a following. And initially everybody thinks, well, I'm starting out so nobody knows me so I need to run ads so people can know me so I can sell my products. And it's really kind of backwards because what happens is you need to get people following you. Let me adjust this just for a second. There we go. We need to get people following you before you build the brand. And then once people are following you, you can use ads to promote your brand and all that. So the big question is how do you get a bunch of people following you when nobody knows you? That's the tough part. And if you think about it, why is this brand so important? Well, it's so important because if you build a brand and people know you and after time, it becomes like second nature. They associate JR Fisher with learning how to make money online. Then when JR Fisher comes out with a course, they're gonna go, well, I know that guy. I watched a bunch of his videos and I saw a lot of stuff he did. The course must be good. So in the beginning, let's say I had a course and I had never done any content. I'd never done any training, didn't have any groups. Nothing was going on. And they come out with a course that'd be like, well, let me find something on him. Let me look him up. Let me put his name into Google, see if I can find anything. And there's nothing there. The odds are they're not gonna buy what you got. So really the first step is the free stuff you gotta do. You gotta do free stuff. And you need to get this following and how are you gonna get this following? Well, there's a couple ways. There's a couple of really great ways to do this. And I wanna share both of them with you because you can do them today and they don't cost you anything. And that's the great part about it. The first one is Facebook groups, okay? Facebook groups is frigging awesome. Now you gotta be careful with Facebook groups because a Facebook group is not a page. A page is the page that you're gonna run your ads from that is associated with your business and all that. A group is a group of people interested in a particular subject. So I have my little celebrity page, fan page, whatever you wanna call it, J.R. Fisher. But I also have a group called the Art of Ecommerce Success. And in that group, we don't talk about J.R. Fisher. It doesn't matter about J.R. Fisher. What we talk about in that group is ways to make money online. How can I help you with your Shopify store? How can I help you build your list? How can I help you find products? How can we help you start to advertise if you haven't advertised? And in that group, there's a lot of people that all have those same interests. They're all interested in that thing. And that thing in there is narrated by me but that thing in there is an interest in making money online. So if you were, I don't know, into golf, you would wanna have a group that talked about golf and how to improve your swing and lower your game. And I don't know anything about golf. So let me be careful here before I start naming all this stuff you would wanna learn. But you would know all those things. And in that group, your whole focus of that group would be to help people improve their golf game and get better at golf and cut strokes off their game and all that good stuff. And that group, every now and then, right? Somebody in that group who runs that group would say, hey, we've got a course or we've got this knickknack or we've got this training that whatever it is that is related to whatever that group is talking about. Same thing with the R&B Commerce success though I don't really sell much in there. People know me from the group. So when I go to send out an email and we have a course or something like that, they'll say, oh yeah, that's the guy from the group that I got the free information from. So yeah, that's useful. So that's the first way you can do this. You gotta have a Facebook page to run your ads from if you're gonna run ads, you probably will on down the road. And you have to have a Facebook group to support the interest of whatever it is that niche that you're in, okay? And don't be selling in that group much. I mean, you can every now and then say something but for most part, you've gotta educate. You gotta do this for free. The second way you can do this is through YouTube videos. We just really started working on my YouTube video probably this past year. I mean, it's been there but didn't really take a whole lot of interest in it. And we've got a few thousand subscribers now and starting to get some traction on it. And in that particular channel, all I do is free training on how to make money online, how to improve your Shopify store, how to do e-commerce, how to do courses, how to sell digital products. And it's all geared around helping people and giving them free information. Now, understand that both of these groups can be taken away from you in a bad of an eye. Facebook can say to you, we don't like you anymore. You violated one of our, and I've run into this, I know, you violated one of our rules and your group's closed, it's done. So if you had 200,000 people in your group and they closed your group, you're done. You're out of business. Same thing with YouTube. They can shut down your channel. If you have three strikes, you're out in YouTube. So the second step to this is, yeah, you need a Facebook group, you need a YouTube channel. You have to build a list off it. You have to have those names and emails. Now, how are you gonna have names and emails? There's only one way to do that and that's to get people to give them to you. And the only way they're gonna wanna give them to you is if you give them something of value. So the next thing I'm gonna tell you is you're gonna need some type of PDF downloads. You're gonna need a course to give them. And the higher the value of the item that you're gonna give them, like if you give them a one-page sheet with four things on it, yeah, you're gonna have some people opt-in, but not that many. If you give them a course that has 10 videos that teaches them the stuff they want for free, all they have to do is opt-in, then of course you're gonna have a whole lot more people opt-in. And by the way, by the way, in the description of this video is a free course. Hmm, yeah, yeah, see there? See what I just did? And all you gotta do is opt-in. Put in your email, put in your name. Don't have to buy anything. You don't have to give me a credit card number or any of that. But I'd like to have you on my list. And to do that, I will give you free training. Not bad. We've sold millions of dollars of products online, both digital and physical. And been around for 10 years. We know what we're doing. You can punch my name into Google and you can look me up and say, yeah, he knows what he's doing. There's a bunch of stuff there. There's hundreds of videos. There's a lot of training. I see he owns a survival food company. So what I did before I did these videos is I built my brand, right? I went out there and did the stuff first and did the training first and sold the products first so that when I'm doing a video like this, you know that I know what I'm talking about because I've already done it. So if you're start now and you wanna build your brand and you wanna make some money, you're gonna have to do some free work. That's all there is to it. You cannot go out there and just say, hey, I'm JR, give me money because you have no credibility. You have no credentials. There's no reason for people to give you money. But here's the flip side to that. If you build, let's say a Facebook group or YouTube channel and you get some followers and you get people on your list, you can then offer them your products and make money. I mean, you think about it, you know, our Kardashian, right? If she comes out with a blouse or a tube of lipstick, she's got millions of people that will automatically buy it. She can automatically cha-ching, right? Because she's built a brand. So that's really all you have to do. You don't need money in the beginning. Money doesn't really do you that much good in the beginning. In the beginning, you know, you need to build your brand and you're gonna build your brand by helping people, giving them what they want, you know, doing something of value and asking for an email address, giving them more value and at some point, you can sell them whatever your product is, your service or your course or whatever it is. So I hope that helps you out. You don't need money. What you need is a Facebook group, a YouTube channel and get people to opt in for a free thing. Don't forget opt in, right? In the description of this, right? You can opt in, get my free course. And don't forget, you know, if you're watching this on Facebook, don't forget to like this video. Don't forget to, you know, like my page and share it and comment down, put your comments below. Maybe you've tried some of these things. I wanna hear what you've tried. What have you done that has worked for you? Or what have you tried that hasn't worked? If you have a question about how to do this, put that down in the comments below. I appreciate you doing that. If by chance you're watching this on YouTube, which some of you will be watching this on YouTube, don't forget to subscribe to the channel. In addition to that, don't forget to what? Click that little bell. There's a little bell there. If you don't turn on your notifications, then you won't know when I did a video and you'll miss out. You don't want that to happen, do you? Hey, I appreciate you listening. Click in the description, grab my free course and I will talk to you real soon. Thanks. Hey, thanks for watching my video. 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